Group coaching has become increasingly popular among coaches. However, despite the high demand, the industry is very competitive.
Therefore, in this article, we will review everything related to group coaching, including how to sell it.
So, if you are ready, let’s start!
The following article covers:
How to price your group coaching program
If you want to drive more sales and traffic to your group coaching program, you have to understand the vitality of the right pricing. Offering courses that are too cheap won’t create a sense of reliability or drive more sales. But at the same time, offering courses that are too expensive, especially as a beginner coach, won’t drive sales.
If you are a well-known professional, then overpriced courses still will be purchased. Why? Simply because professionals made brands out of their names and proved how reliable and efficient their sessions are.
However, as a beginner, you should choose the mid-price ranges to gain the trust of your audience and have a wider choice. Also, keep in mind that these price ranges vary depending on the industry.
Plus, group coaching costs 30% less than one-on-one coaching sessions. E.g., if you do the same program with an individual for $100 per session, then in group coaching, you should take $70 from each of the group members per session. So, the pricing also depends on whether you are offering Online Coaching or Offline.
Down below, you can see a few examples of real-time market prices (generalized):
- Life Coaches - $75 - $600 for monthly packages (per client within the group)
- Business Coaches/Executive Coaches - $1000 - $3000 month (per client)
- Health Coaches - $100 - $500 per client within the group
4 channels to help you sell
It is not only about for how much you sell. Your profitability also depends on where and how you sell. Luckily social media channels have got you covered with this. The only thing is to use them in a way that you stand out from the crowd. Let’s break down some strategies for each of our four channels.
#1 Organic Marketing
Organic marketing is the very optimal way to go and is not costly in terms of money. Unlike paid advertising, it doesn’t require to pay to access the audience.
This means you can adopt a few organic marketing strategies to drive traffic, improve visibility and make some sales. What does it include?
Opening a blog
As an online coach in a specific industry, you position yourself as an expert. You can have a blog where you share various stories, cases, and general topics related to your niche articles. Thus a new stream of people will find out about your services through your blog.
To get started with a blog, you should first define your target audience and identify the topics and content formats that will be most interesting and relevant to them. Then, you can create a content plan and start publishing articles regularly.
Posting on social media
Social media posts drive loads of brand awareness and prospects.
One of the most important things is finding out which social media platforms your audience is more active on. As you see, you should conduct a thorough audience research. This way, you can learn what type of content your prospects are more interested in. Is it more text or video content?
Next, create a schedule of your posts and engage with the audience.
Using the power of SEO
Good search engine optimization tactics make your content and pages rank higher in search engine results pages. Such tactics include:
- Keyword research. Find out what words and phrases your audience uses when searching and incorporate them into your content.
- Guest posting - this will help to improve visibility levels. Plus, if the topic is useful, it’ll create interest in the author. This means that the readers may visit your website, where they’ll find out about your online group coaching services.
- Backlinks - you give links to other blogs’ articles, and they, in return, link articles in your blog (or service that you provide)
If you decide to go with the blog option, do not forget about the right SEO optimization. Some LMS and online teaching platforms like Uteach even provide SEO tools to increase your coaching sessions' viability. Consequently, you have more visitors to your website and, thus, more sales.
#2 Paid marketing
You can also implement paid marketing to sell group coaching sessions through:
- Paid social media posts
- Google & YouTube ads
- Landing pages
This will drive in paid traffic; however, most likely, who will be generated as leads, and you could work with them further to turn them into real-life customers. Paid marketing strategies are best for the short term. You should definitely implement long-term organic ones as well if you want to expand.
#3 YouTube Channel
Youtube is the largest video search engine from where you can also drive many customers. So you can create multiple videos, podcasts, and even video courses to showcase your knowledge and drive in even more customers.
A few rules to remember about YouTube are:
- Be consistent
- SEO-optimize the descriptions & remember to use tags
- Write attention-grabbing headlines that also communicate the point of the video
You can also collaborate with other coaches in your niche to reach a wider audience and attract new customers.
# 4 Your own coaching website
Wait, isn’t the website creation process complicated and time-taking? It is, when you start from scratch.
However, having a website can be a matter of just a few minutes when you use the website builder tools of your favorite online teaching platform.
Your own website is where you can showcase your credentials, testimonials, and experience and establish yourself as a credible coach. Here is what else you should consider.
- Include short and compelling CTA buttons.
- Choose colors and pictures that fit your brand
- Have copy that is unique and easy to read.
- Ensure the website is mobile-friendly.
- Do not add too much text and images not to create pressure
Besides helping you to establish an online presence, your website can become a source of passive income. If you have digital products, ebooks, or other downloadable materials, you can sell or even use them as lead magnets.
When you start doing something new, including starting a coaching business, use your network. Share with your friends and colleagues and encourage them to share as well.
Where can I create & sell my coaching program?
We are now clear on the steps, so let’s move on to the platforms.
In order to be able to sell a group coaching program, you need to have a platform where you sell it. So, let’s take a look at some potential platforms.
One of the best platforms for online coaches is Uteach. Uteach makes the whole process of coaching a lot easier & enjoyable. Why? Because it simply offers the tools and support you need to start a new coaching or other e-learning industry-related business and expand.
Uteach comes in handy with features such as:
- Website builder to allow you to build a fully customized website without additional coding skills due to the visual drag & drop editor.
- Marketing tools to make sure your content is always accessible to wider audiences.
- Profit tracker.
- Course builder that offers features to build and SEO-optimize the course content
- Coaching sessions and planners so that you are kept organized and productive.
- Live sessions - allows you to host end-to-end live sessions
- Blog & Other exciting tools
- Integrations to make the whole process more enjoyable
Simply put, Uteach offers each and every required feature for a successful coaching business.
Mighty Networks is one of the most reliable online community platforms for coaches. The essential idea behind the platform is to provide you with an opportunity to have a community where you can showcase and sell various e-learning-related content, including online coaching programs.
The Main Features include:
- Selling bundles & individual courses
- Selling memberships
- Customization & design tools
- Student discussions
- Sales tracker
It has a nice user interface and does not require a long learning curve in order to be able to use it proficiently.
One more platform that can be quite useful for your group coaching sessions is Thinkific.
Thinkific is a platform for online educators that offers features such as:
- Website & Course builder
- Assessments & Certifications
- Cohort based classes
These platforms offer an easy and user-friendly interface, so the process of building a website for your coaching business will be easy.
Pursue your online coaching now
The right time to start selling online coaching is now. The online coaching market has high demand, and it is just the right moment to start out and find your clients. This is one of the industries that is going to grow & evolve over time, so it is also a safe option.
Stop wasting your time on overthinking, and start taking action. One of the best places to start is Uteach.
Uteach will provide you with an opportunity to create a full-featured online coaching business, but most importantly, also all the necessary tools for further expansion.
If you were waiting for a sign, this is it.