The blog is a very beneficial feature not everybody is focused on. Its advantageous features are related to developing critical and analytical thinking.
The access to a vast variety of pages, containing valuable content, offers new opportunities and increases the quality of the available data as well as the way people make use of it. Some of the most essential benefits blogs offer are:
- promotion of individual learning through opportunities that help students to take more control of the educational process
- motivation for students to become better readers and writers
- discussions among learners
- Internet usage and engagement in the digital platforms
The Importance of a Blog in Education
Some people wonder about how and why blogging stays while many other tools come and go throughout the time. The answer is that blogging is not just a tool. It is what you want it to be. This is like a blank canvas in the digital world where you may paint whatever you want.
Of course, blogs are essential factors in any kind of industry, but for this time, I am going to focus your attention on the importance of a blog in education.
Below you may find the most popular features of a blog that have a positive influence and increase the importance and role of blogging in education.
#1 Your Online Hub
These days, there are many platforms where people may create and publish their thoughts, opinions, and any form of content. People usually do it on borrowed platforms such as social media channels.
These platforms have some limitations and offer updates from time to time. It's a great disappointment to have your social media page deactivated. You create a page and find influencers on Instagram to promote it, gain from 10 to 100 thousand followers with your content and… It's gone. Because rules were changed.
Such changes and sometimes even closed platforms cause inconvenience as well as lost content. But when you have your own blog you are the only person responsible for how long this platform and even single articles will be live and available.
A personal blog will help to keep your virtual world organized and at the same time diverse. You may include different forms of content, such as textual articles, videos, motion graphics, images, podcasts, graphic designs, infographics, links, and so on. You can use a design tool like Placeit to make your content more compelling
Your blog may live year after year and present your creations as well as any kind of educational material.
#2 Your Personal Content
The blog you own covers all the material you accept. The readers find the content you prove to be there. This is your individual platform that offers your personal thoughts, preferred content, and anything you find appropriate.
Keep in mind that this content represents your face and makes people shape an opinion about whether to trust you or not. While planning and preparing for the blog material, focus on its quality and value. Make sure you present accurate and trustworthy information.
This is your personal content and it should be unique, original, and helpful.
#3 Connection between Home and School
In the educational process, the effectiveness in the two-side communication between home and school is very essential. In some cases, students’ families enjoy checking out the class blog as a virtual expression of the classroom and learn about the material their children are meant to know.
This connection between the classroom and home makes it real for parents to have real-time access to their child’s educational process. Educating families, and encouraging parent participation in your blog is an essential factor.
In this case, they may become aware of the topic and even guide the children, take part in the blog comments, ask questions, and have their influence on the quality improvement.
#4 Development of Creative and Analytical Thinking
Blogging gives the writers a chance to be creative and present material so that it be clear, easy to understand, and motivational. This is what I have always adored about what I’m doing - to express reality (truth, facts, and statistics) in an inspirational way.
The creative part includes the blog design, photos, and visual elements, fonts and decorations, etc. The texts may also be expressed using different linguistic features and making them interesting.
However, this is not possible in any situation. The facts and statistics, guides, and explanations should be clearly presented.
Of course, creativity is very important, but bloggers also need the ability to make research, analyze, and offer possible solutions. These analytical and problem-solving skills are a must-have, especially in the educational industry.
#5 Digital Presence - Global Connections
Teaching students online is an important and secure approach. Besides, it provides an online presence, and blogging in education is a critical point in this regard. The platform becomes available all over the world and creates global connections.
The importance of blogging is great as this is an excellent approach to the learning process and becoming a responsible member of the online community. Blogging provides the perfect avenue to keep the lines of conversation around this topic open.
The fantastic thing is the overall global access to the data. Blogging removes the classroom walls and provides a limitless experience both for teachers and learners. If you are also interested in global connections, you should consider cultural differences and preferences.
#6 Your Right Choice to Reach the Target Audience
The mission of any service or product is to reach the target audience and present the expected benefits. The blog is a good choice to achieve this mission.
Imagine, there is a possibility that people interested in your topics and ideas, look for information in the sphere, and reach your blog content. Doesn’t this sound great?
If you present quality and trustworthy content valuable to rely on, and I am sure you will, then you will enjoy the loyalty of the visitors. They will understand you are an authentic figure in the sphere and they may trust your opinion, research, and statistics.
Accordingly, they will start to follow you and why not become your students one day.
#7 Additional Way of Earning Money
The blog, no matter the industry of specification, is a great source of earning income. Some people even operate blogs as a source of full income.
Others prefer to use it to increase the traffic to the platform, evoke trust among the visitors, and why not, earn additional income.
In this regard, there are several ways of blog monetization, from advertising content up to display banners and affiliate programs. If you are interested in learning more about this aspect of blogs then read one of my previous articles related to blog monetization.
How to Start Blogging for Education?
As we have already considered the powerful features of having a blog in education, let’s go on and check out a step-by-step guide I prepared for you. Here you will learn what to do, and how to benefit from blogging for education.
Step #1 Think about Topics that You may Present
When the idea of blogging comes to your mind, you should imagine the topics or at least the directions you want and are ready to write about.
Take into consideration the specific sphere of education you are experienced in. You may be any kind of education provider and it is not a must to be a school teacher or a professor to operate an educational blog.
You may be even a fitness trainer or a makeup artist and create your own blog where you share articles on your niche, share tips, and pieces of advice.
Regardless of your chosen niche, think about possible topics of the articles. Write them down on paper or create a table on Excel or Google Sheet.
Step #2 Make Research and Shortcut the Possible Topics
In this step, make detailed research and find out the topics that are required in the market. Maybe you have thought about a very essential theme of an article but when you analyze, you understand that very few people are interested in it.
As a result, you may think that there is no need to spend time on it.
Usually, you may realize this making keyword research on your target location. This is done through different tools, such as Google Ads’ Keyword Planner, Nail Patel’s Ubersuggest, or Ahrefs’s Keyword Explorer, and many other tools.
According to this research, decide what are the most required topics worthy of your time and energy. You may also have new blog article ideas. Shortcut the topics and approve the best ones.
Step #3 Think about Having a Good Platform
The most critical point in starting blogging is to find a good platform to rely on. Some people start with Medium or LinkedIn, or they just develop a WordPress blog. However, if you are an education provider in any niche, you may create an all-in-one teaching portal and work online earning real profits.
I speak about having an educational platform - your personal website, where you may not only operate a blog but also conduct lessons, publish and sell online courses, come up with automated quizzes, give certificates, and many other features.
Uteach provides such an opportunity to have your own platform at a relatively more affordable price. You may check out the platform and get started free or with a free trial. There is also a chance to book a free webinar and learn all the features during an online meeting.
Step #4 Go on Writing
And here we come to the most responsible step - creating trustworthy and reliable content.
Keep in mind that the web is full of a vast amount of content. But people still look for sources that are worthy enough to trust and believe. Present content material they do not even hesitate to rely on.
Make detailed research, deeply analyze the aspects, different approaches, opinions, consider statistics, and present facts. Express your opinion in a clear and easy-to-understand way.
If appropriate, make humor and write in a conversational tone. Evoke the feeling as if you are a friend who cares and wants to share the best possible.
If you are facing any difficulties in writing content on the same topic repeatedly, take help with the paraphrasing tool. This will help you to paraphrase your previous content and generates unique content without affecting its original meaning. With this, you can save your time on spending hours writing the same content again and again.
Once you earn their trust, they will come back for learning more from you.
Step #5 Take into Consideration the SEO
Blog content is much about SEO - Search Engine Optimization. Some people do it to easily rank their websites on search engines. Even if you are not one of them, you are highly recommended to take into consideration the SEO requirements to make your articles visible and reach the audience easily.
First of all, consider the metadata. Write an interesting and catchy headline. Make sure to include a keyword in it. Keywords are words or phrases people type in when searching for a topic. Write other keywords and the meta description. It is the few lines of text shown on the search engine result pages.
Insert links in your articles. These links may be both internal and external. Internal links are the ones that take to other pages of your website. The external ones take to other platforms. Make sure the page you guide your readers is related and the visitors don’t feel to be misled.
The good SEO of your blog and overall platform will positively influence and increase your website traffic. Accordingly, you may grow the leads and later sales.
Step #6 Make Regular Publications
Blogs work better when you publish content regularly. Decide on the regularity, how often you may post content. For instance, you may decide to publish articles twice a week.
Make sure to follow the time balance and post in time. This increases the visibility of your articles as well as does not make your visitors wait long. Throughout the time they understand when to wait for a new piece of valuable content.
Step #7 Share Your Articles
Already published articles should be shared on any possible platform such as social media channels, forums, discussions, related groups, etc.
If you have Facebook or LinkedIn profiles, post the article link there and invite the followers to read and express opinions. Quora, Reddit, Pinterest are also good platforms to rely on. However, in such channels, make sure to follow the policies in order not to be banned.
Try to be active in different groups as well. Maybe people look for related topics and you may lead them to your articles. Do not miss the chance.
The blog is a very powerful tool to include in your educational arsenal, attract potential learners, and take them one step closer to becoming your students.