360Learning vs. Kajabi. Which Shall Your Business Choose?

360Learning is a platform for creating and managing online courses. What makes this platform different is that it is built for teamwork. You can design courses, share them with your team, and let everyone contribute their knowledge. It is great for companies that want employees to learn from each other instead of just following top-down training. 

There are opportunities to monetize online courses for customers, partners, or anyone looking to learn from you. It supports e-commerce features like payment processing, course bundles, and subscriptions, so you can turn your expertise into a revenue stream.

What makes 360Learning a great choice for your business?

• It is a course authoring tool, LMS and LXP all at the same time
• Has a heavy focus on AI to help with building courses, creating and saving prompts, and recommending courses
• Offers opportunities for collaborative learning with feedback loops, reactions, relevance scores, etc. 

Does it provide a 360-degree experience?

• Little focus on course monetization, with only one e-commerce integration
• Needs better reporting functionalities reported by user
• The features seem cluttered and need some “getting used to”

Course-building functionalities 

360Learning offers an excellent way to structure the course content. The way you build courses is pretty straightforward. You can choose from the available templates based on the course purpose, like software training, onboarding, or a blank to structure the way you need to. 

For the blank builder, the platform does not follow the common module-lesson approach. Instead, you create activities, which are basically pages. 

So, you can present your course content like in a 

• Slideshow, if you want the learners to focus on just one activity, like a video.
• Single page to include all the activities on one page.

Instead of starting from scratch, you can use AI tools to create the description, outline, and key takeaways. AI comes in handy if you want to generate transcriptions or translate the course content, too. 

When it comes to adding content to your courses (which the platform refers to activities),the approach is different, too. Because you do not group the content based on the file type (for example, audio, video or a file). Instead, you group it by purpose.

Key marketing functionality 

As software training, compliance training, customer training, and employee onboarding platform

360Learning does not have much focus on marketing your courses there. Consequently, there are no built-in marketing tools you can find on other platforms. 

However, the platform does a great job for you to be able to offer a branded and engaging experience for the students. You can create different academies and personalize how they look, the welcome messages, the community invitations and other communications you send from a particular academy. 

The platform also “promotes” the courses within your academy. For example, learners can tag particular skills they want to improve. Based on that and the recent course they took, AI suggests another course they can be interested in. 

To manage your sales and marketing, 360Learning offers integration with Salesforce. 

Payment options and integrations 

360Learning offers more than 60 integrations with eCommerce, workflow automation, talent management, training Management, HR, and other tools. Some of the popular integrations include BambooHR, Canva, Loom, and Salesforce. 

However, the only eCommerce integration you can find with 360Learning is BigCommerce. The options are pretty limited if your focus is on course monetization. 

Also, check: 360Learning Review

Kajabi is a platform where you can create online courses, products, coaching, podcasts, memberships, communities and newsletters. To monetize your content as a creator, Kajabi offers a wide range of marketing and delivery features. You can build a full website from ready-made templates, run email marketing campaigns and even set up sales funnels with pre-written elements. 

Why creators prefer Kajabi 

• Built-in sales funnel tools and marketing automations
• Kajabi marketplace to gain exposure 
• Opportunities to connect with students with built-in communities

Why creators refrain from Kajabi 

• One of the most expensive solutions, if not the priciest one
• No opportunities to remove the Kajabi branding completely
• No white-label mobile app available 

All those points are what Kajabi users think. Now let’s see what creating and selling courses on Kajabi implies. 

Course-building

When you choose courses as the primary product you want to create, you can go with four main options. They are the online course, blank course, drip course, and membership. This means you can start adding your course content on a predetermined skeleton. As you create each lesson, you will have to make it either a video or an audio.  However, any other format you want to go with shall make a separate lesson. After you add the content, you can choose the layout on how the course appears to the students. 
 

 Key marketing and sales functionalities 

Kajabi allows you to create automatic email marketing campaigns and sequences. You can connect the emails with events on your site. For example, when a student completes a specific action, they can receive an email to register for your webinar, complete an action on a checkout page, etc. It offers everything to capture leads, provide easy checkouts, build pages, and establish affiliate partnerships with students.  

Payment options and integrations

You have three payment methods on Kajabi. This means you can collect payments through Kajabi payments, Stripe and Paypal. Kajabi Payments, which is their own payment gateway, only works for the US, Australia, and Canada. As you can see the options for other countries are pretty limited. 

Kajabi offers less third-party integrations than Teachable. You will find Drip, Creator.io Mailchimp, Meta Pixel and Active Campaign among the few.