Struggling to decide between Thinkific and Udemy? Both are among the most popular options out there, and for good reason.
Thinkific is for those who want to build a branded course website, while Udemy works best for those looking to enter a marketplace of eager learners.
But which one is the right fit for you? I have done the homework for you. I tested their features, analyzed what creators were saying, went through reviews, explored discussion forums, and even interviewed instructors who used Thinkific and Uteach. All this to present you with a comprehensive comparison.
Plus, you will find a detailed side-by-side breakdown so you can quickly see which platform ticks all the boxes for your business goals.
Thinkific | Udemy |
---|---|
Full control over your audience and marketing | Access to Udemy’s large marketplace |
Revenue is based on the number of courses you sell and their price | Revenue is limited by high commissions (over 60%) |
Full flexibility in course offerings (live sessions, quizzes, etc.) | Limited course formats |
While Thinkific is mostly good for selling pre-recorded courses, you can also offer coaching, memberships, and digital downloads. If you already have a WordPress website, you can easily integrate it with Thinkifc. The platform helps you with most administrative tasks, including calculating and remitting taxes for the US and Canada sales.
What makes Thinkific great?
Does it live up to its hype?
We asked some users what they did not like about the platform. Here is a direct quote:
“I am frustrated that I can not customize the Thinkific app more, and I think the platform is overpriced. I find Thinkific has things "tucked away" in hard-to-find places sometimes and that can be annoying”.
Lauren Wiremen, creator at Thinkifc
Course building functionalities
As you create courses on Thinkifc, you can go three ways.
As for the lesson types you can include in the overall course, there are a number of options. So, you are able to create Videos, Quizzes, Multimedia, Text, Presentations, Assignments, and Live chapters.
Key marketing functionalities
Thinkific presents a number of opportunities to help creators make more sales.
Thinkific creators can implement the “Buy now, pay later” methods, use the abandon cart emails, place order bumps, and more.
Payment options and integrations
Thinkific offers more than 80+ apps and integrations so that you can extend beyond the functionalities of the platform. The most popular integrations include MailChimp, Shopify, Zapier, and Salesforce.
Besides the common payment options like Stripe and PayPal, Thinkific has introduced Thinkific Payments. They claim that their customers have 22% more transactions on average due to that method.
Read more: Thinkific Review 2025: Alternatives, Pricing, Pros, Cons & More
Udemy is another popular marketplace to sell online courses. Here, you set the price for the courses, and Udemy handles the sales and marketing through its platform. Instructors can offer additional content like quizzes, assignments, and downloadable resources.
However, you cannot sell courses elsewhere for a lower price, as Udemy requires exclusivity for courses listed in their marketplace.
Why do creators join Udemy?
Is Udemy everything you need?
Marketing and selling courses
As an instructor on Udemy, again, you have no control over how your courses are handled, promoted, and sold. There are no marketing tools for you to promote your course on the platforms.
You can also create coupons and offer discounts on the course. But the platform can impose its own discounts and you have no say in there.
Creating and uploading courses
Before you create and upload a course on Udemy, you need to make sure it fits the standards.
Udemy requires that your course should be at least 30 minutes long. To create a course, you provide a title, description, learning objectives, and other relevant information about the course.
You can upload videos in bulk, and Udemy offers a drag-and-drop interface. After you submit your course, Udemy’s team will review it for quality and compliance with their guidelines.
Your content on Udemy includes lectures, quizzes, and Q&As.
Payment methods
The way instructors receive payments with Udemy depends on the location and registered country. Generally, you can get paid via
Read more: Udemy Review 2025: Alternatives, Pricing, Pros, Cons & More
So far, we have analyzed both platforms based on the opportunities they provide in terms of course creation, marketing, selling, and scaling.
To get a complete picture of whether these platforms can meet your needs, let’s see what other creators have experienced. To gather feedback, I went through some reputable review platforms, like Capterra, G2, and Trustpilot. And after analyzing feedback in discussion forums like Quora and Reddit, I made this generalized feedback based on what other users mentioned the most, so that you can see everything at a glance.
When comparing Thinkific and Udemy, users mostly went for Thinkific when they decided they wanted to sell the course to the student directly. Reviewers find Thinkific to be mostly satisfying and easy to run. They believe integrations are what make the LMS more efficient. Most importantly, they are happy that Thinkific delivers what it promises.
Thinkific offers solid website templates, yet they may not be for people who prefer to create an aesthetically pleasing website. When it comes to cons, people have noticed how it has become pricier lately, especially since they can now find similar solutions at a much more affordable price.
Here is the opinion of a user who used marketplaces, including Udemy, and switched to Thinkific.
For Udemy, you can find reviews both from learners and creators. Students see it as a great platform to learn new skills. However, they think that the platform has many courses that are not of expected quality, and they cannot always find a course they need since there are so many courses on the same topic.
As for instructors, they find Udemy a great start for people who are looking to monetize their knowledge. However, they are not happy with the fact that the platform imposes its own promotions and discounts, and they are not able to make much. Here is a review by one of the instructors.
You have been wondering which platform is better for which case this whole time. And here is a small summary based on my own experience and user’s opinions before we get into the side-by-side comparison in numbers.
First, ask yourself: do you want to build your own brand or get into a ready-made audience?
As one of the users mentioned in a Quora discussion, “The downside of Udemy is that you are competing against hundreds of similar courses and share a large part of your earning as commission to Udemy”.
Now, Thinkific is for creators who want full control.
The same user who commented on Udemy also mentions, “With Thinkific, you create and host your website with just features you need. ”
What if you want the golden middle between Udemy and Thinkific? For example, you want to have full control over your online school, unlike Udemy, and still need a highly customizable and more affordable solution than Thinkific.
In that case, I recommend considering Uteach. And if you are wondering why you should put Uteach on your “to-consider” list, let’s go on with our detailed review analyzing the solutions of all three options.
Still cannot choose between Thinkific and Udemy? Let’s have a side-by-side comparison on their functionality and options
Some platforms put limitations on their main features. Is this the case with Thinkific & Udemy? Here is a rundown of what you can find.
Unlimited Students | Unlimited Students |
Unlimited Courses | - |
Unlimited Storage | - |
Udemy does not let you build your own website. It is their marketplace, their rules. Thinkific gives you more control, but only if you are willing to pay for it. Their features depend on the plan you choose, so things like products, lessons, and communities are limited unless you upgrade.
With Uteach, it is simple. You get everything in every plan. Unlimited courses, storage, and website pages. All features are included on all paid plans.
Whether your business is going to run on a Thinkific website or a Udemy website, their website builders will decide for you. The website-building functionalities these platforms offer include the following:
Custom domain | - |
White-Labeling ('Plus' Plan for White-Label Emails) | - |
Responsive design | Responsive design |
Udemy, as a marketplace, does not offer a branded experience. It is their branding, you just get a spot on their website. Thinkific allows for a more personalized touch. Features like white-labeling, custom domains, and code editing are in their pricier tiers.
Uteach, on the other hand, has no limits and no hidden costs. You get full website customization, white-labeling, custom domains, and even a code editor, all included in the paid plans.
The platform choice between Thinkific & Udemy largely depends on what products you will be offering. Which platform allows you to better deliver your online courses, quizzes, webinars, digital downloads, and more?
Free courses | Free courses |
Private Courses | Private Courses |
Drip Feed Courses | Drip Feed Courses |
When it comes to courses and learning products, Udemy keeps things pretty basic. You can offer standard courses, quizzes, and certifications, but that is about it. Thinkific gives you more flexibility with features like drip-feed and private courses, but again, advanced features depend on your plan.
With Uteach, not only do you have no limitations on how much of what to sell, but you can sell physical products as well. So, if you have books, templates, and hands-on activities, Uteach can cover all that
Looking for a platform that truly supports your business growth? Uteach is not just another solution. It is the solution for creators who want to start and scale.
Why Uteach? Because it was built by experts who understand the challenges you face. We wanted to create a solution that was simple, powerful, and accessible for everyone.
Thousands of creators have chosen Uteach for
“I have tried a bunch of LMS, and so far, this is the best. What I love about Uteach is their templates. I am not stuck with just the standard look for my site, and I can customize it easily. Also, having unlimited students and courses is great. They have very good support that answers quickly. So far, I'm loving it. It's easy”.
Mark Dickenson
Coach, creator at Uteach
Claim YOUR free demo now, and let our expert walk you through all the steps of growing your business!
If you are looking for a great platform to launch your course then Uteach will meet all your needs. It comes with great templates that are highly customizable. Everything is laid out logically and the white-label is truly white-label. The advanced SEO capability is a major plus.I cannot say enough good things about the Uteach platform and how happy I am that I made the change.
Thank you Uteach, for creating a platform that motivated me to set up a new webpage for my new businesses. I love how everything is included, that I can offer live sessions and also have a way to sell my workbooks. I will be launching my new website soon! The best part about working with Uteach is that they get back to me within a day with exactly what I need to know anytime I have a question.
Uteach, is intuitive, and easy to use. I've been asking Uteach support a ton of detailed questions. I've got perfect, easy to understand / implement answers to all my questions.
Uteach is absolutely insane. Everything about this tool is right down to the smallest detail. Whit labeling is all available and can be set up completely within a few minutes. I am an absolute FAN of Uteach.
Finally found the perfect LMS ? I have tried a bunch of LMS and so far this is the best. What I love about Uteach is their templates, I am not stuck with just the standard look for my site and I can customize it easily. Also having unlimited students and no commission fee is great. They have very good support that answers quickly. So far im loving it, easy.
After 15 years of coaching and mentoring people, we've tried a lot of similar apps and platforms, but this one is truly made for creators. Everything is intuitive, simple and beautiful at the same time.
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