How to Write Compelling Course Descriptions Like a Copywriter

Your online course description is not only for yourself as a course creator. It is for your students as well. As you present your course description to your learners on marketplaces, your social media accounts, and your landing pages, it is essential to think like a copywriter. 

If your goal is to present the course in the best light and build relationships with the students even before they buy your course, this guide is for you. 

You are about to find out how to

• Use the target audience research data in your course description copy
• Create hooks in between, to make your course description catchy
• Write and list outcomes that not only promise, but build trust and resonate with the students
• Use social proof in the most authentic way possible
• Provide the practical details of your course
• Write call-to-actions and place them strategically, so that they bring results

We included lots of examples on each of the points, with their dos and don’ts. Download the guide now and write your course descriptions like a pro copywriter.