Over the last few years, the demand for online courses has increased. Creating an effective landing page has become very important to attract possible learners and increase course enrollment.
Creating a landing page that is engaging and informative is a must. Many landing page builders are available in the market to simplify this process. They offer a range of features to create landing pages that convert.
In this article, we review some of the features of landing pages. We will present the best landing page builders for online courses in 2023.
The following article covers:
What is a landing page?
A landing page is a standalone web page designed to be the first point of contact for visitors to a website. The main goal of a landing page is to convert visitors into leads or customers by providing them with a clear call to action & relevant information.
Landing pages are used in digital marketing campaigns to promote a specific product/service. They can generate leads, drive sales, or increase website traffic.
Before building your landing pages, you need to learn different types of virtual training; for online courses, you need background research.
The difference between Landing Page and Homepage
A landing page and a homepage are both important elements of a website. They serve different purposes.
A homepage is the website's main page, the first page visitors will see when they arrive at a website. It promotes the brand and enables product exploration.
It often includes links to the essential sections of the website, such as the "about" page. It may include the "services" page and the "contact" page.
However, landing pages are used in digital marketing campaigns to promote a specific product or service. Such as a new product launch, a sale, or a special offer.
While a homepage serves as the central hub of a website, it provides an overview of the different sections of it. A landing page is focused on a specific goal or campaign, such as generating leads, driving sales, or increasing website traffic. You should examine virtual instructors' key roles to understand better how to organize your online courses and website functions.
Key elements of a successful landing page
Several key elements make up a successful landing page.
- The first is a clear and compelling headline that grabs the visitor's attention. It gives them a reason to stay on the page. This headline should be displayed above the fold so it is visible without needing to scroll down.
- The next important element is a strong and persuasive call-to-action (CTA). It encourages the visitor to take a specific action, such as filling out a form or purchasing. One of the ways to make it even more compelling is by adding a call widget. This widget allows visitors to call your business directly, resulting in higher chances of converting them into customers.
- Another important element of a successful landing page is a clear and concise value. The proposition explains what the visitor can expect from taking the desired action. This could be a benefit, feature, or problem solution.
- A landing page should also include relevant images or videos. These videos help to explain the product or service offered. The images or videos should be relevant to the landing page's message.
Why is Call To Action important?
- Increases conversions.
The primary purpose of a CTA is to encourage visitors to take a desired action, such as making a purchase.By including a clear and compelling CTA on a landing page or website, businesses can increase the likelihood that visitors will take the desired action.
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- Guides user behavior.
A well-designed CTA can guide users through the sales funnel. It helps them understand their next step to achieve their goal. Also, make the user experience more seamless and enjoyable.
- Provides measurable results.
CTAs offer a way to measure the effectiveness of digital marketing campaigns.
By tracking the number of clicks a CTA generates can determine which CTAs are most effective. They can make adjustments to improve performance.
- Enhances user engagement.
A good CTA can make users feel in control and engaged with the website or landing page. It could also help to improve the user experience by providing clear and action-oriented information.
- Focus on the message.
CTAs help to focus the message of the campaign, landing page, or website by providing a clear and action-oriented message. This helps to ensure that the visitor understands the website's purpose and what they can expect to gain. You should also use a time tracking app to ensure your employees work efficiently and you spend enough hours on your website’s growth.
Depending on the desired action and target audience, many different types of CTAs can be used. Some examples include:
- "Buy Now" or "Add to Cart" for e-commerce sites.
- "Download" for content or software downloads.
- "Sign Up" for newsletters or membership sites.
- "Book Now" for hotels, travel, or event ticketing.
- "Contact Us" for businesses looking to generate leads.
- "Learn More" for informational pages.
For each niche, CTAs are different and quite specific. Thus, you should research and discuss with your SEO specialists to have better performance rates, and at the same time, secure your online learning platform.
The benefits of using video on Landing Pages
Using videos on a landing page can provide several benefits, including:
- Increased engagement.
Videos can grab visitors' attention and keep them engaged on the landing page for longer periods. This can increase the chances that they will take the desired action, such as filling out a form.
- Enhanced storytelling.
Videos can be used to tell a story about a product or service in a way that text and images alone cannot. It can create an emotional connection with the visitor.
- Increased understanding.
Videos can be used to explain a product or service in a way that is easy for visitors to understand. It will increase the chances that they will take the desired action. As they will be more likely to know what to expect from the product or service.
- Increased social proof.
A video testimonial from a satisfied customer can be a powerful tool to build trust in a product or service.
- Increased SEO.
Videos can be embedded and shared on social media platforms. It increases the chances that the landing page will be shared and viewed by a wider audience. This can drive more traffic to the landing page.
- Increased accessibility.
Videos can be made accessible with subtitles and captions. Making it easier for those with hearing difficulties to understand the message or product offered.
- Usage of A/B testing
It's also important to note that landing pages can be A/B tested. Meaning you can create many versions of the same landing page to see which one performs better.
This could be testing different headlines, images, layouts, etc. With the help of analytics, it's possible to see which version of the landing page.
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The List of The Best Landing Page Builders for Online Courses
Let's check the best landing page builders for online course creators.
Uteach is N1 Tool For Building Landing Pages
Uteach is an excellent tool for building an online course landing page that stands out. It provides an interface that is easy to navigate, even for beginners. Uteach offers a range of customizable templates you can use to create a landing page.
It allows you to add engaging videos, images, and other multimedia. Uteach's drag-and-drop interface makes creating and modifying landing pages easy without coding knowledge.
With Uteach, you can integrate various third-party tools. Including email marketing services and payment gateways, to provide a seamless user experience.
In addition to being a great landing page builder, Uteach is also an excellent source for online course websites. It offers a comprehensive platform to manage course content. Also to track learner progress, and communicate with students.
Uteach provides an easy-to-use course creation tool that allows you to create and organize your course content. You can also set up quizzes, assignments, and discussions.
Compared to other popular online course platforms such as Udemy (Uteach vs. Udemy). Uteach offers more flexibility and control over course content and branding.
Carrd For Making Free Landing Pages
Whether it's a personal profile, a landing page to capture emails, or something more elaborate. Carrd can help you do your work mostly. The great news is that Carrd is free and easy to use; you can create your landing page as a beginner.
With Carrd, you can choose from a range of templates that are designed to be customizable. So you can build a landing page that suits your brand and your marketing goals.
The drag-and-drop interface is intuitive and easy to use, so you can add and arrange elements. Such as images, text, and forms to create a page that will capture your audience's attention.
One of the standout features of Carrd is its affordability. With plans starting at $9 per year, it's affordable for businesses of all sizes.
Besides its landing page builder, Carrd offers a range of other features to help you grow your business. Including e-commerce capabilities, for example, for Magento, form builders, and social media integration.
- Swipe Pages For Mobile-first Landing Pages
With Swipe Pages, you can choose from various templates designed to convert.
You can start from scratch and build a custom landing page that suits your brand. The drag-and-drop interface is easy to use, so you can add and arrange elements such as images, text, and forms.
One of the standout features of Swipe Pages is its built-in analytics and A/B testing capabilities. With this platform, you can track the performance of your landing pages.
Make data-driven decisions to optimize them for the greatest conversions. Plus, you can run split tests to see which versions of your page perform best. So you can improve and refine your marketing strategy.
Besides its landing page builder, Swipe Pages also offer a range of other features to help you grow your business. Including popups, sticky bars, and countdown timers.
With integrations to popular marketing tools like Mailchimp and Hubspot, you can connect your landing pages to your marketing stack.
Use Systeme.io To Stand Out In Crowd
Looking to build a landing page that stands out and drives conversions?
Look no further than systeme.io! This powerful platform offers an interface that makes it easy to create stunning landing pages. Which showcases your products or services.
With a range of templates to choose from, you can customize your landing page to suit your brand and capture the attention of your target audience. Plus, systeme.io offers a suite of marketing tools to help you optimize your landing page. Including email marketing, CRM, and automation features.
One of the standout features of systeme.io is its affordability. With plans starting at $27 per month, it's an affordable option for businesses of all sizes.
Leadpages for Building Your Landing Pages
Leadpages helps build websites, landing pages, pop-ups, alert bars, and beyond. Leadpages is easy to use. Thus most beginners prefer Leadpages to build their landing pages.
With the power of AI, you can create new content on Leadpages.
With Leadpages, you can choose from over 200 mobile-responsive templates or start from scratch. Build a custom landing page that suits your brand. The drag-and-drop interface is intuitive and easy to use, so you can add and arrange elements.
One of the standout features of Leadpages is its built-in conversion tools. With this platform, you can add popups, and alert bars. And with its A/B testing capabilities, you can test different versions of your page.
Also to its landing page builder, Leadpages offers various tools to help you grow your business. Including email marketing automation, CRM integration, and Facebook advertising.
Unbounce AI-Powered Landing Page Builder
Unbounce is an AI-powered landing page builder with intelligent features. Which lets you form a beautiful, high-performing campaign in a few minutes.
If you have limited time and need to create your landing pages, then Unbounce is for you. If you want better sales, you should work on your landing pages, and Unbouce knows how it works.
With Unbounce, you can
- choose from a range of customizable templates
- build your landing page from scratch using the intuitive drag-and-drop interface
- create personalized landing pages
One of the standout features of Unbounce is its advanced analytics and reporting capabilities. With this platform, you can track the performance of your landing pages. With its A/B testing capabilities, you can test different versions of your page.
Landingi Easy to Use Landing Page Builder
Landingi allows you to create engaging, free landing pages.
With the help of this landing page builder, you will create a remarkable website. Helps to design to support your brand's online presence and visibility for marketing purposes. You have an opportunity to have a free trial for 14. At the same time, you can test if it works for you and how you can make it work for your website.
With Landingi, you can choose from a range of customizable templates.
One of the standout features of Landingi is its affordability. With plans starting at $29 per month, it's affordable for businesses of all sizes.
And with its fast loading times and built-in SEO tools. Your landing pages will perform well and rank high in search results.
Strikingly Website Builder
With Strikingly, you can create your landing page in an hour and have the best landing page with a unique design.
The good news is there is no code or design experience needed. If you are a beginner in this field and want to get your work done.
You can choose from a range of customizable templates designed to be mobile-responsive and engaging.
One of the standout features of the tool is its affordability. And with its fast loading times and built-in SEO tools, your landing pages will perform and rank high in search results.
Also to its landing page builder, this tool offers a range of other features to help you grow your business. Including e-commerce capabilities, social media integration, and email marketing automation.
HubSpot's Landing Page Builder
With HubSpot, you can create and test beautiful landing pages.
It is an excellent tool as you will not need to hire anyone to help you.
With HubSpot, you can choose from a range of customizable templates. Build your landing page from scratch using the intuitive drag-and-drop interface.
One of the standout features of HubSpot is its seamless integration with other marketing tools. With this platform, you can connect your landing pages to your CRM. You can automate your workflows and create a seamless experience for your visitors.
Besides its landing page builder. HubSpot also offers a range of other tools to help you grow your business. Including lead capture forms, email marketing automation, and advanced analytics and reporting capabilities.
Now you know the difference between a landing page and a homepage and what is the primary purpose of landing pages. Pay close attention to the critical elements of a successful landing page.
With many landing page builders available, choosing the right one can be overwhelming.
Yet, after reviewing some of the best landing page builders for online courses in 2023. Uteach is the best choice for building landing pages. Not only does Uteach provide an interface and customizable templates. But it also has everything online course businesses need to succeed.
From integrating email marketing services and payment gateways to managing course content. Uteach is a one-stop shop for all your online course business needs. Thus, if you're looking for a landing page builder that does it all, Uteach is the way to go.