How to Become a Life Coach and Earn Online

How to Become a Life Coach and Earn Online

Are you looking for a good job that will give you a chance to work from home and be your own boss, run a flexible schedule, and time management? You have a great choice to become a life coach, succeed and help others succeed.

At Uteach, we believe that everything in life is teachable. So, our mission is to discover all the available skills, professions, and specialties that may share knowledge on their comfort and earn income. In this article, you will go through a step by step guide on how to become a life coach and offer your services online, reaching a wider market.

Step #1 Identify What is Life Coaching

In order to do something perfectly, you should be a master in the field and have digested any small point. So, if you want to become a life coach, first of all, you need to make sure you have perfect knowledge about what you are going to share. There should never be any aspect that you don’t have at least a general image.

Life coaching is a process when a trainer (coach) helps people to somehow improve their lives. In the market, however, it is not acceptable to consider yourself to be or call yourself a life coach. Wonder why? Here is the answer.

Identify What is Life Coaching

A life coach is a very general term and it is very difficult to stand out among the other life coaches. This is the reason why there is no so much demand for life coaches. But this doesn’t mean anything negative. All you need to do is to choose a more specific niche, for instance, become a health coach, a mindset coach, parenting, career, and so on. Such a specification brings clarity. The customers understand why they come to you and what results they should expect. 

Step #2 Choose a Specific Niche 

As I have already mention choosing a specific niche is one of the most important steps to becoming a life coach. You should be clear about your niche and accordingly, guide your followers and customers, making everything simple from the first stage. This critical decision is to be made taking into consideration what you may do and what is more required in the market. Take some notes of your knowledge, experience, and skills, talent, and hobbies, then analyze the market and learn what are people more likely to pay for. Choose the golden mean. Let’s consider some of the most popular niches.

Career Coach motivates people to build their desired careers and achieve success.

Relationship Coach helps people to keep and improve their relationships as well as establish new ones.

Health Coach provides medical advice, helps to learn everything about taking care of our health, using herbs, and so on. 

Health Coach

There are many more niches of life coaching you may become experienced in. Below I’ll mention the most widely used ones:


  • Mindset coach
  • Spiritual Coach
  • Parenting coach
  • Divorce coach
  • Marriage coach
  • Conflict management coach
  • Retirement coach
  • Travel coach
  • Sports/fitness coach
  • Nutrition coach
  • Academic coach
  • Coaching people to learn better/faster
  • Memory coach
  • Pet training coach
  • Productivity/stress coach
  • Discipline coach
  • Organizational/decluttering coach
  • Personal development coach
  • Communication coach
  • Personal finance coach
  • Habits coach


  • Success coach
  • Motivation coach
  • Performance coach
  • Wellness coach
  • Yoga coach
  • Social skills coach
  • Goal-setting coach
  • Purpose/passion coach
  • Creativity coach
  • Leadership coach
  • Coaching children
  • Religious coach
  • Confidence coach
  • Personal style coach
  • Public speaking coach
  • Mindfulness and meditation coach
  • Skills coach 
  • Language coach
  • Self-discovery coach
  • Life direction coach
  • Minimalism coach


You may choose one of them or several interrelated and go on to the next step.

Step #3 Find out if It is Possible to Become an Online Life Coach without Certification

One of the most critical points in how to be a life coach is the requirements of becoming one. In general, you don’t need to be certified to become a life coach. What really matters is the experience. For instance, in order to become a good career coach, you should have an excellent previous career path. The same may work also for the relationship coaches. You will need to have worked in related companies or departments.

Become an Online Life Coach without Certification

Therefore, some fields of coaching require certification. For instance, health coaches should have such a qualification. If you choose a niche that requires certification, you should search for companies that give you one. An example to start with is the International Coach Federation. If it is required to be certified, make sure to complete this stage. 

Step #4 Create Your Business Image

How to be a life coach who stands out in the market? Create your brand image. Choose a name, and establish a brand presence. Focus on the main idea, make your message clear and visible. Use visuals, choose the color(s) for your image that will memorize people about the brand․ Make sure to consider some points:

  • Think through your positioning in order to stand out as a life coach
  • Understand your business model
  • Choose a business name
  • Market your business with marketing strategies

To stand out in the market, you need to identify the brand message and idea. At this point, try to answer several questions.

1. How are you different?
2. What makes your brand special?
3. How are your values (beliefs) different?
4. What is special for your audience?
5. How is your product or service original?

Create Your Business Image

Working with a few potential students you will already gain some ideas for the solution that will perfectly work for them.

As far as choosing a name, many coaches start with their own names sometimes adding some elements, as “Ann Smith Career Coaching”. This is done to make the service clear to the audience. They say the name is possible to change later if required. Initially, the most critical point is to get clients.

Step #5 Build a Personal Platform

There should be a platform where you get in touch with the clients, share your knowledge and pieces of advice. For this process, you need to organize live lessons, webinars, consultations, publish and sell online courses. Do you see? You need a professional platform that will somehow automate the process and provide you better results, saving your time and energy.

Creating a website, on the other site, usually takes time as it requires finding a reliable company, negotiate, and find the best possible choice for your needs. Yet, there is always a better alternative waiting for you. In this case, your alternative is to create a website with the help of educational website builders. I mention educational as such platforms provide all the required Uteach is one of them.

Here you may create a professional platform within minutes, getting many advantageous features:

  • Your custom domain name
  • Website design
  • Live lessons
  • Webinars
  • Video training
  • Online Courses
  • Quizzes (and even certification)
  • Blog, and so on

You may get registered on Uteach and start your business online and work as a digital life coach. It is riskfree and you may start today for free:



Step #6 Market Your Services

Having your website launched, you should think about making your services available for the market audience. There are many people waiting for such quality knowledge and experience.

By choosing life coaching online, you get an opportunity to reach a wider market and offer the services through various channels. First of all, you should publish the material on your website.

  • Upload all the video courses
  • Schedule live lessons
  • Organize webinars
  • Publish supportive content on a blog

And this is only the first step to make your services available. As a life coach online, you have the full digital market in front of you. There are no distance or time limitations.

no distance or time limitations

You are highly recommended to be active in different marketing platforms, discussions, forums, related groups, etc. In such platforms, you may speak about your services, answer people’s questions and make them aware of the quality you offer.

Step #7 Set up Pricing

Once you have already published the digital content for your services, you should think about pricing. People are ready to pay to get your service, advice, and take part in your courses and pieces of training.

The price you choose should be affordable for the potential clients and at the same time, profitable for you. Make a research and find out the average price in the target market. Take into consideration the geographical location, the amount of content shared, and the price variations. Focus on the most possible price, you think your audience will be ready to pay for your courses.

You may also consider several prices and shape a clear image about which one is more preferable for the audience as well as profitable for you.

Step #8 Make Investments

Real profit doesn’t come without investments. If you want to improve the selling opportunities and reach a wider market you should rely on digital marketing opportunities. Create business pages on different social media channels (Facebook, Instagram, Linkedin, etc.). Choose the one(s) where you think your target audience is more likely to find out.

Set up Pricing

Invest in search engine optimization. This is the way to reach people who are interested in finding your services on search engines. In this way, your website will become available for them and you will get a significant amount of clients.

Another option is advertisements: both on search engines and on different social media channels. PPC ads are very preferable for running ads on Google. They may be textual, display, or video. The choice is yours. As for the social media platforms, you may rely on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and whatever you find profitable.

Ready to Start Your Online Life Coaching Business Today?

As you have already familiar with the steps on how to become a life coach you clearly imagine what does it take to be a life coach. This is a required field in the market and you should make your efforts to achieve the best possible. This is a good option to consider as a permanent work from home option.

You are already familiar with Uteach. This platform will help you create a very attractive website for your coaching services so that you don’t need other tools like Zoom, Skype, Calendly, or a private messenger for communication. Everything is realized in an all in one platform - your website.

Do not let your success go, and your clients wait for quality services. Start today, create your website, offer your services and earn income online. If you want to learn more about Uteach, you may schedule a free demo and our specialist will present you everything in detail.


Vera Mirzoyan

Article by Vera Mirzoyan

SEO Specialist and Blogger

Published February 04, 2021