Facebook (Meta) Pixel

Facebook Pixel and Uteach

Analytics and Growth

Facebook (Meta) Pixel

Please be aware that  Uteach support is not responsible for maintaining and troubleshooting issues within third-party tools. 

What is Meta (Facebook) Pixel for? 

Meta (Facebook) Pixel is an analytics tool that helps you measure the effectiveness of your advertising by understanding the actions students take on your website. 

By connecting Facebook Pixel with your Uteach website, you can retarget visitors and gain insights into how your ads drive engagement and sales. This way, you can track conversions, optimize ads, and build targeted audiences for your online courses.

You will especially be able to

  • Measure the effectiveness of your Facebook ads by tracking actions like course enrollments, form submissions, and page views.
  • Create custom audiences for retargeting based on specific actions visitors take on your Uteach website.
  • Access detailed analytics

What do you need for Meta (Facebook) Pixel integration? 

Integrating Facebook Pixel with Uteach involves the following steps:

  • Create a Facebook Business account.  If you don’t have one already, create a Facebook Business account here
  • Go to the Events Manager section and connect. You can check out our knowledge base if you need detailed instructions on the integration steps. 
  • Log in to your Uteach account.
  • Navigate to Integrations and paste the code snippet in the Header scripts box. 

How can I use Facebook Pixel? 

After setting up the integration, you can use Pixel to track key actions on your website, such as enrollments and sign-ups. For that, you can build custom audiences based on specific actions students take on your site. For example, when they visit a specific page or when they complete a purchase. 

As you get all this data, you can use it in your retargeting campaigns to reach users who have shown interest in your courses.

All this depends on what kind of event you want to create. In general,  Facebook offers 17 different events from which you can choose. 

They include 

  • View content: A visitor views a specific page on your teaching site.
  • Add to cart: A user adds an item to their shopping cart.
  • Initiate checkout: A visitor begins the checkout process.
  • Purchase: A user completes a purchase.
  • Complete registration: A visitor finishes a registration form.
  • Add payment info: A student enters payment details during the purchase process.
  • Lead: A visitor identifies as a lead.
  • Subscribe: A user enrolls in your course or product.
  • Contact: A visitor contacts your business.
  • Search: A user uses the search function on your site.
  • Add to wishlist: A visitor adds an item to their wishlist.
  • Start trial: A user signs up for a free trial.
  • Submit application: A visitor applies for a product, service, or program.
  • Customize product: A student clicks on your course, views details, etc. 
  • Find Location: A visitor searches for your physical location.
  • Schedule: A visitor books an appointment.
  • Donate: A visitor makes a donation.

All these are standard events. However, you can also customize them using code parameters. 


How much does a Facebook pixel cost?

A Facebook Pixel is free to create and use. There is no cost to set up or implement the pixel on your website. However, you will need to pay for any Facebook ads you run that utilize the data collected by the pixel. The pixel itself is a valuable tool for tracking and optimizing your ad performance without any direct cost.

How do I create a Facebook pixel? 

To create a Facebook Pixel, follow these steps:

  1. Log in to your Facebook account and go to the Events Manager (found in the Business Tools menu).
  2. Click on "Connect Data Sources" and select "Web." Choose "Facebook Pixel" and click "Connect."
  3. Give your pixel a name and enter your website URL to check for easy setup options.
  4. Copy the provided pixel code and paste it into the header section of your Uteach dashboard Header script section. 
  5. Once the pixel code is added, go back to Events Manager and click "Continue."
  6.  Use the "Test Events" tool to ensure the pixel is working correctly by visiting your website and checking for activity.

Now, your Facebook Pixel is set up and ready to track visitor actions on your website!

Meta Pixel resources 

If you need help managing your Meta Pixel account, you can visit the Support resources section. Here, you can find free lessons, find answers to popular help topics, and get support from Meta.