Google Analytics and Uteach

Please be aware that  Uteach support is not responsible for maintaining and troubleshooting issues within third-party tools. 

What is Google Analytics for? 

Google Analytics is a web analytics tool that provides detailed statistics and reports on website traffic, user interactions, and conversions. 

By connecting Google Analytics with Uteach, you can track the performance of your online course website, understand student engagement, and optimize your marketing strategies based on those insights. 

With the help of Google Analytics, you will be able to 

• monitor the volume and sources of traffic to your website, including organic search, referrals, and social media
• track conversions such as course enrollments, subscriptions, etc. 
• gain demographic and interest-based insights into your student
• create reports to analyze specific metrics and KPIs. 

What do you need for Google Analytics integration? 

You can easily integrate your Uteach online school with Google Analytics. To do so, you will just need to set up your GA4 account, access the tag, and insert it into the header script of your Uteach website. 

If you want to know all the steps to set up your Google Analytics, check out our knowledge base article. Upon completing the setup, you will see the tag you need to copy. Copy it and head to your Uteach school dashboard. 

• Log in to your Uteach account.
• Move to the Settings and Integrations section.
• Access the Header script field.
• Paste the tag in the Header scripts box and click the Save Changes button below.

How can I use Google Analytics? 

Let’s explore GA4 and get familiar with its interface. 

At the top left corner, you’ll find the main menu, while the left sidebar houses the primary navigation menu. 

The central area displays the reports or analyses you select from the sidebar. The search bar is at the top middle, the admin button is at the bottom left, and your account information is in the top right corner.

The main navigation menu includes several key sections. 

• The Home page is your default landing page, offering a customizable view of key reports. 
• The Reports section provides data about your website’s traffic, user activity, and conversion metrics. 
• In the Explore section, you can create custom reports and data visualizations. 
• The Advertising section shows attribution reports, helping you understand how different channels contribute to conversions. 
• And the Admin section allows access to account settings.

In the Reports section, you’ll find detailed insights into your website and app traffic. 

• The Real-time reports show the activities of current visitors, including their device types and locations. 
• The Life Cycle reports include "Acquisition," which details how users find your site, "Engagement," which tracks user interactions and conversions, and "Monetization," which provides revenue insights for e-commerce and in-app purchases.

The "Explore" section is where you can get creative with your data. 

Here, you can start from scratch to create custom reports or use templates for specific analyses, such as free-form customizable reports and path exploration to track user routes on your site.

FAQ 

What is a session in Google Analytics? 

A session in Google Analytics is a group of interactions a user has on your website within a set time frame. It starts when a user first lands on your site and ends after 30 minutes of inactivity or when they leave. During a session, a user might view pages, make purchases, or fill out forms. Sessions help you understand user behavior and engagement on your site.

Is Google Analytics 4 hard to learn? 

Google Analytics 4 (GA4) can seem challenging at first, especially if you're used to the older version. GA4 has a different interface and new features focused on event-based tracking, which might take time to get used to. There are plenty of tutorials and guides available to help you. Once you get the hang of it, GA4 offers valuable insights into your website's performance and user behavior.

Can Google Analytics track mobile app data as well? 

Google Analytics 4 (GA4) is designed to track both website and mobile app data in one place. It provides detailed insights into user behavior, engagement, and events within your mobile app.

Google Analytics resources 

If you need further help with setting up your GA4 account and using all the tools, you can check the following resource pages:

• Knowledge base with detailed answers about Google Analytics
• Help community, to find more information about account management, reporting, and conversions