Coaching vs. Consulting: How To Choose The Relevant One?

Article by Nelli Gevorgyan / Updated at .30 Aug 2023
4 min read
Coaching vs. Consulting: How To Choose The Relevant One?

First of all, it is worth mentioning that there is no Best between Coaching Vs. Consulting. Why? Because both of them are created and implemented for different purposes.   

In this article, we will look at the definitions, aims, similarities, and differences of both to figure out which is relevant for a certain situation.  

So, if you are ready, let’s start!   

Coaching: Definition and aim

So, let’s start with Coaching. What is Coaching? Simply put, coaching is the process of assisting in unlocking the coachee's potential. It is a powerful self-development tool, meaning that the coach guides the coachee, assisting them in achieving desired results on their own.   

The client comes to the coach with an issue or a desire to transform life (or certain areas of life). They may as well have specific goals in mind; the coaching process aims to guide clients towards transformation. Most forms of coaching also emphasize mindset shifts. 

Consulting: Definition and aim

Coaching remains a tool that helps clients develop solutions for a lifetime. Consulting is like direct advising. However, the difference between consulting and advising remains the level of expertise. Consultants are professionals who consult businesses and organizations as executive coaches more directly.  

A consultant is an expert in a subject matter; therefore, they can advise or collaborate with the client or the business only in that area. 

The similarities

You may think there would not be many similarities between these two. However, there are. For instance, both aim to help clients to achieve certain goals and overcome certain difficulties.   

Another similarity is - “questioning,” which both use as a potent tool to gain insights about the client and the problem. However, coaches use it, so that client themselves sees the bigger picture with all the details to come up with a working solution. Meanwhile, consultants need that information to provide reliable solutions.

Female consultant speaks with her client

The differences

It is time to look at a wide range of differences between these two, so if you are ready, let’s dive in! 

Difference 1 - Methodology

The most significant difference is methodology. Coaching aims to assist clients and equip them with the necessary knowledge and skills (including self-awareness) to develop their problem-solving skills. Meanwhile, consulting is directly helping the client or teams to solve problems with no emphasis on mindset shift.

Difference 2 - Contacts

A coach usually works one-on-one or through group coaching sessions. Meanwhile, businesses usually hire consultants to work with the teams to achieve a collaborative goal or business-related objective. 

Difference 3 - Focus modes

Consultants focus on resolving a specific issue at a given time; that’s why organizations hire them. Coaches focus on developing clients’ EI, inner sense of self, and the right mindset. 

Difference 4 - Changes within

A consultant does not focus on behavioral change. Meanwhile, coaching's main focus is. Plus, coaching is extremely individual-centric. 

Other differences include the level of commitment; coaches need to be more committed to their clients and guide them throughout the whole way until they achieve the results. Meanwhile, consultants are committed to projects and project goals, usually have specific start and end dates, and work on contracts. 

Comparing with mentoring

Finally, let’s look at the main differences between coaching and mentoring, as those often get confused. The main difference is focus; coaching remains performance-driven, while mentoring is developed-driven.  

Another difference is that coaching is more structured and individual-centric, plus it can be for any aspect of life; meanwhile, mentoring is mostly implemented in business. Plus, mentoring tends to be in the form of more informal meetings. Meanwhile, coaching has scheduled days and times.   

Also, certain qualifications are required to be a good coach, e.g., some internationally accredited certifications. Meanwhile, to be a mentor, those are not a must. 

Female mentor tell the main problems to her mentee

Online coaching and online consulting

No matter which one you choose, you can have a scalable business in both at the end of the day. All you need to start an online business is to find the right platform and start selling your knowledge & skills.   

One of the best platforms to start with is Uteach. The most amazing part is that this platform is perfect for beginners and professionals, basically for anyone interested in having an online e-learning-related business and its expansion.   

Uteach comes in handy with an incredibly user-friendly interface, lots of valuable features, end-to-end live session functionality, integrations, and everything else you may need.   

Plus, above all, it is worth mentioning that online businesses are more on-demand and scalable as they eliminate location barriers, provide time flexibility, and give access to international audiences.   

So, it is time to start your online coaching or consulting business.

Start for FREE Explore Uteach Features

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