Promises are not enough; if you want to get clients, show them that your online training is worth the investment of their money and time.
With the popularity of online training, competition in the industry keeps growing. Therefore if you want your training program to enjoy high demand, you must follow certain steps.
So, if you are ready, let’s start!
The following article covers:
The impact of the right online training program
Online training is one of the most efficient ways to quickly train the workforce and equip attendees with valuable skills in different industries. Plus, all these are without the need for anyone to leave the comfort of their homes.
The right online training program and the right marketing will be the turning point in your career as a virtual trainer. It will be the program that generates leads, makes profits, and, most importantly, widely results in a high client satisfaction rate.
Is it worth mentioning that a satisfied client is the number one promoter of your course?
The right online training program is a must for you but also the clients. They seek results while you seek ways to monetize your knowledge. So, provide them value and ethically profit from your expertise.
The right training program will have a tremendous impact both on the client and on your business.
Easy steps to create an online training program
Well, it is just the right time to review the easy & simple to follow steps that will help you to boost the efficiency of your online training program multiple times.
#1 Get clear with teaching goals & learning outcomes
Your training program is a project which requires good project management. So, the first step is to get clear on goals & outcomes.
Clarify teaching goals for yourself, then get to learning outcomes for students.
In order to understand what teaching goals are, you need to have a brainstorming session. Try answering the following questions:
- Why will X Topic for the program be interesting and on-demand for the market?
- Why should I include the following subtopics in the training program?
- What will the creation of this training program give me?
- What are the measurements of the success of the training program?
- What are my goals related to sales, program completion rate, and student success rate?
After you are clear on the goals, make them more to the point by following the SMART goal technique. Make your goals specific, measurable, achievable, realistic, and time-specific.
Afterward, get to the creation of learning outcomes. They vary depending on the training you offer. Let’s say it is training to train a virtual assistant. Well, then the focus should be attention-to-detail development, stress & time-management skills, and not leadership.
To get clear on learning outcomes, answer the following questions:
- What will this training give to my students?
- What skills will this training program equip participants with?
- Why would participants purchase this training program and invest time & money in it?
- What will participants gain besides skills & knowledge?
Then, polish a good copy based on the answers and make a bullet list of clear learning outcomes. Ensure to include the learning outcomes in the course description and use a few points to market the training.
You can do a “test drive” of your training by creating an online course optimal for microlearning. This will help with minimal investments to check out the demand on the market.
#2 Choose a teaching platform
The next step is to choose a teaching platform.
The choice of platform is actually quite important. The right platform will benefit you in all possible ways.
So, make sure to carefully consider before choosing. Our top picks for recommendations are Uteach, Thinkific, and Kajabi. They come in handy with similar functionality, including drag & drop website builder, course creation tool & automation.
Yet, if you are looking for more advanced functionality with a more affordable price range, then Uteach is the right choice. Check it out; it also offers a 14-day free trial run period.
Essentially the main features of Uteach are:
- Easy-to-use interface
- Drag & Drop website builder
- Course Builder
- End-to-end live functionality
- Integrations with your favorite tools
- Automation, including messaging, notifications, attendance checking, homework assignments, and a calendar
Every feature is designed to enhance your and your student’s experience, automate teaching processes to save time, and provide value.
#3 Think about teaching strategies
Think about teaching strategies to implement in order to create the best online training program that enjoys demand.
These are not about styles that can be democratic, autocratic, or laissez-faire. These rather are about small tactics and strategies you can use to take the training to the next level.
Let’s take a look at a few strategies:
- Gamification. Incorporate various activities & games that will contribute to more fun learning processes
- Make sure also to include quizzes to check students’ progress
- If the training session is complex and long that also incorporate purposeful free time during the session
- Ask questions & engage students in the process
- Set expectations upfront
#4 Create the learning content
Step four is the creation of the learning content itself. It is not just limited to live sessions where you explain the material.
You must create presentations and incorporate whiteboards, infographics, and other forms of learning content, even quizzes & assessments. All of these will help to greatly level up the user experience and contribute to better knowledge retention.
For instance, quizzes are great for students to memorize and actively recall the material, as well as for you to track students’ performance and further progress.
#5 Go live
It is time to go live when you are clear on the objectives, platform, and strategies and have created all the earning content, even an approximate script for the live sessions.
First of all, your website must be live. And if you are a beginner to increase the trust factor, make sure to include past clients’ testimonials on your new website. If you are a total beginner in the training industry, then have a page on your website where you display your certifications and appropriate degrees.
Afterward, it is time to build an audience by utilizing various methods of organic and paid marketing. For instance, you can open a blog and write articles where you can share your expertise, build long-term audience engagement, and drive organic traffic from search engines.
As a paid advertising method, you can open a few landing pages with effective CTAs for each program; you offer to generate leads and further work with them in order to turn them into real-time customers.
When you are all set with the program groups, it is time to go live on the website and for the session.
#6 Analyze how it worked
Measuring results is always important. And this is not only related to marketing efforts to sell the course and check out the demand but also results related to clients’ satisfaction rate, progress, and overall performance throughout the program.
So, analyze every aspect of marketing and participants’ progress to evaluate your program’s efficiency and better understand the market’s demand.
#7 Keep improving your program
At the end of the day, online training is an industry that keeps evolving and progressing, and so must you. Analyze the results and performance and keep growing as a professional, offering better programs every time.
If you follow all of these steps, you will indeed be able to find clients.
Skills you Must Have as a Virtual Trainer
Also, let’s not forget to take a quick look at must-have skills as a virtual trainer.
If you want to be a trustworthy specialist, not only the program you offer should be of high value, but also you must have a certain skill set to keep the sessions engaging and students motivated to learn.
So, here are must-have skills for Virtual Trainers:
- Strong Communication Skills. This includes listening skills, emotional intelligence, and the ability to guide students.
- Oratory skills. Many trainers fail to deliver engaging sessions due to a lack of oratory skills. Keep in mind the vitality of voice intonation, clear pronunciation, and pace of speech. Those skills are easy to train, even through free YouTube tutorials on public speaking.
- Keeping the audience engaged by incorporating gamification, collaborative learning techniques, and other methods that successful trainers utilize to host efficient sessions.
These are simple and easily attainable skills, yet they will help you to deliver excellent training.
Don’t hesitate to give it a start
Well, it is just the right time to start. Stop hesitating and waiting.
Were you waiting forever to give it a try? This is your sign. Give it a start with Uteach.
Uteach is a potent online training creation, hosting & management platform. It allows you to build potent websites with drag & drop builder, manage every aspect of your training business from one single dashboard, and rank higher due to built-in SEO features.
So if you are a trainer who wants to monetize their expertise & create truly high-demand training programs, then Uteach is the perfect tool for you. Start and expand your business with us.