50+ Profitable Digital Product Ideas for 2024

Digital products are an excellent way to make a side-hustle, as well as building a consistent business. If you have ever created content in any format, be it a video, audio, image, text, even a google spreadsheet, it can become a successful digital product idea. 

In this article, we will discuss the best-selling digital product ideas for different formats. By the end of the article, you are sure to have decided on what type of digital products you want to create and sell. Each format includes examples you can get inspiration from. 

Before we can get into digital product idea list, let’s see how profitable they can be for you.

Why digital products are profitable 

According to statistics, in the last two years, the number of transactions on digital products has increased by 70%. This comes to prove that people are, in fact, interested in receiving content via digital products. And when there is demand, a strategically executed business idea has no other way than to become successful. 

Here is why bringing your digital product ideas to life can be not only a side hustle but also a full-time business. 

1. First off, digital products are incredibly scalable. Once you create a product, you can sell it an unlimited number of times without any additional cost. This means more profit without more work.  Who would not like it?  For instance, you can create and sell an eBook to hundreds or even thousands of people while you only create it once.  Of course, depending on your niche and topic, you may need to update the content from time to time. But that is another side of the question. 
2. Next, the overhead costs for creating and selling digital products are low. Unlike physical products, you don't need to worry about manufacturing, shipping, or storage. That is how you save a significant amount of money and time. Plus, you can start with just a laptop and an internet connection.
3. There's the flexibility in pricing. You can experiment with different pricing strategies, like offering limited-time discounts or bundling products. This attracts more customers and increases your sales.

All this means that you eventually create a source of passive income. Once your product is out there, it can generate revenue without you having to create more products. Of course, you can use this time to create and sell more resources or take some time off. 

Now, the question is, what digital products can you create and sell? 

50+ top-earning digital products to sell online 

To find a profitable idea for your digital product, you need to think about what problem or need people in your niche are eager to solve. Then, you should validate that idea and see how you can use your experience and skills to address that need. 

Here is a list of the best digital product ideas for various formats that you can easily project on your niche and start. 

Online courses as a digital product idea

Creating online courses is a great way to share your expertise and make a profit. An online course is a structured learning experience that you deliver over the internet, using video lessons, quizzes, and downloadable resources. 

With that in mind, your online course can cover any topic. For example, you can choose topics, from professional skills to hobbies. With the growing popularity of e-learning, more people are turning to online courses to gain new skills and knowledge at their own pace and convenience. 

They offer flexibility and accessibility that traditional education can't. For one thing, learners can access your content anytime, anywhere. Plus, the potential audience is vast and global, giving you a much larger market to target. You can offer:

1. Pre-recorded courses - where you prepare the video materials in advance and structure them into a cohesive course. 
2. Live courses - where you can provide a cohort-based experience or just individual lessons in a live format. In this case, you create and set the timeline for when your students should join. 
3. Certification programs - if you decide to teach a professional skill, let’s say photography, you can build a certification program and offer the certificates upon successful completion.
4. Interactive quizzes - quizzes are an excellent way to bring enaggemnt into an online course. However, you can also view quizzes as an additional digital product you can create and offer other course creators and teachers. 
5. Masterclasses - if you want to cover a specific or an advanced topic, masterclasses are a great way to do so. 

See how it is done 

Angel Rodriguez, who is a course creator at Uteach, offers a certification program course for security officers. He also bundles up his courses and offers individual classes who prefer getting trained that way. 

Related: 11 Simple Steps to Create and Sell Profitable Online Courses

eBbooks as a digital product idea

eBooks are digital versions of books that can be read on devices like eReaders, tablets, smartphones, and computers. They are one of the most popular formats for digital downloads. According to statistics, over 65% of all e-publishing income is coming from eBooks. 

Especially, if you are looking to buil authority and credibility, these digital products are the way to go. Besides, you can always use them as lead-magnets to generate leads. 

If you are an author, presenting your books in an electronic format would be more beneficial. You will no longer handle paper-publishing costs, shipping, or physical distribution costs. The funny thing is you can create eBooks on any given topic, be it fiction or a simple guide. 

Here are more eBook ideas:

1. How-to guides - These formats of eBooks present step-by-step instructions or tips on specific skills. You can project it to your own industry. It also can be a unique experience you have and you want to share. Let’s say you like traveling, and know how to travel on a tight budget. In this case, you can collect all your “little secrets” and present them in a simple eBook. 
2. Niche recipe books - Our next digital product idea is for foodies. If cooking and baking is what you love, why not make an additional income stream with an eBook? You can create collections of recipes, or even go deeper and create recipes for specific diets. For example, you might sell recipes for keto diet, or vegan diet. 
3. Fiction novellas - If fiction writing is what you love, you might consider publishing your novel as an eBook. Especially if you are writing for an international audience, you have more chance to attract readers easily as your book is accessible in a digital format. 
4. Personal development books - You are, no doubt, praised for a specific thing that you always do better than others. If not, people are asking you how come you are so productive? Or, I wish I could find my unique value like you did. If you pay attention to what your friends and colleagues tell you, you may find your personal development eBook topic—for example, mindfulness, productivity, or self-care. 
5. Business strategy guides - Did your business recently take off? Are you a business consultant? If these are the cases, you can make an additional income stream with your eBook. 

See how it is done  

Mick Rutjes is a high performance and spiritual coach. However, he offers more than coaching. He currently offers 3 eBooks which not only refer to coaching directly, but refer to his personal experiences to which his potential clients can relate. 

Printables as a digital product idea

Who does not like using printables? They're versatile, handy, and can make our lives a lot easier. 

For almost any idea we have, whether it's organizing, planning, decorating, or learning, we often search for printables to bring those ideas to life. From planners and checklists to educational worksheets and art prints. These digital download ideas are almost unlimited. 

The only thing you need to do is come up with a trendy and visually appealing design, make your materials easy to use, and relevant to your target audience's needs. 

1. Daily planner pages - Only in the US 76% of the population creates at least one type of to-do list. Customizable daily schedules and to-do list are one of the most-widely used printables. And if you can create a whole monthly and yearly planner, that would provide even greater value. 
2. Budget trackers - If you work in accounting or finance, you are sure to have created printables for you to make your work easier. Now it is an excellent time to monetize your resources and offer monthly and yearly budget tracking sheets.
3. Fitness logs - For people in the fitness industry, tracking their progress and diet with an easy checklist is not just a nice-to-have thing. If you have at least some idea of how this process works, you can create planners for workout and diet tracking. 
4. Kids’ activity sheets - No kid ever refuses to be occupied with coloring pages or puzzles. So, if you have the knack for entertaining kids with educational worksheets, games, or other activities for passing time productively, this might be your niche. 
5. Meal planners - Next, you can create meal planners for different industries. For example, meal planners for athletes, diabetes meal planner, or a simple grocery list.

See how it is done 

Lisa Johnson develops practical and effective tools designed to help individuals and families regain control over their well-being. From guided journaling to mindfulness exercises, each tool is created to support healing and growth. She even packages her printables in bundles to add greater value. 

Templates as a digital product idea

Templates are another go-to resource for many people. Whether we are working on a business plan, a marketing campaign, a resume, or even a wedding invitation, templates provide a structured, professional starting point for us all. 

The most important thing to keep in mind when creating templates is to make them practical. You really need to pay attention to design and functionality to ensure your templates are both attractive and usable. Now, what type of templates can you create and sell as digital downloads? 

1. Resume templates - The day comes when each of us needs to create our own resume. And what do we do to have the most memorable resume of all time? That is right! We go and search for professional templates. Besides searching for resume templates, you might as well become the one who creates them. So you can create unique resume and cover letter templates.
2. Social media post templates - Almost 10K people search for “social media post templates” monthly. Wow, quite a number, right? We all agree that social media templates are not just for social media managers. The ready-made designs for Instagram, Facebook, Pinterest, etc, save time for us all. 
3. Business plan templates - If you have got the skills, you might as well consider creating templates for business plans as well. We like our business plans actionable, and beautifully designed! 
4. Website layouts - Are you a website designer or planning to become one? You have probably already created hundreds of nice examples. You can make an additional income by creating layouts and website templates for platforms like WordPress.
5. Email marketing templates -When it comes to marketing, more specifically email marketing, design matters a lot more than you can imagine. So, email templates are another popular option for making and selling digital products. 

See how it is done  

Seventh Made sells website templates for photographers, videographers, florists, event planners, and wedding industry professionals. They focus on providing templates that help people build a professional online presence and showcase their work in the best light. 

They give buyers the opportunity to view the template, as well as see a live demo to get a better idea of whether that particular template suits their needs. 

Membership sites as a digital product idea

The next one on our list of best digital product ideas is memberships. 

Membership sites offer exclusive content, resources, and a sense of community to the subscribers. With your membership site, you can focus on teaching people new skills, giving them access to premium content, or offering networking opportunities with like-minded individuals. 

When setting up a membership site, you will need to deliver consistent and quality content for your members. Another important thing is building a strong sense of community through forums, live events, or exclusive groups.

1. Exclusive fitness programs—If you are in the fitness and health industry, you can provide access to new workout routines and nutrition plans each month. You can also personalize these workouts depending on your audience's level of fitness preparation. 
2. Art and craft classes -  Everyone secretly wishes they had at least some talent in any kind of art. So, if this is your niche, you can create tutorials and project ideas for various crafts. Then, create a membership plan and organize your tutorials into tiers. 
3. Professional development—Another excellent idea for membership sites is workshops and webinars for people who need results fast. These can be focused training sessions where you teach a particular skill and help people advance in their careers. 
4. Book discussions - Are you a bookworm? Welcome to the club. You are surely one of the first to learn the news of the book world. In this case, you can build your membership site around monthly book recommendations, discussions, or even author interviews.
5. Digital resource libraries - This refers to access to a constantly updated library of digital tools and resources.

Related: How to Grow your Membership Site

See how it is done  

Mariana Peña and other members collaborated together to create a membership site for offering various services for coaches. They have an expert member for each task, like accounting, brand design, marketing, course development, copywriting, etc. This way, they make sure they can help coaches with daily tasks and create a place where these professionals can connect and learn from each other. 

Workbooks as a digital product idea

Workbooks are interactive educational tools designed to help users apply what they've learned through exercises, prompts, and activities. You can create workbooks for self-improvement, professional development, or even academic purposes. 

As digital downloads, workbooks are an amazing way for students to reinforce what they learned and for you to track their progress. Now, what kind of workbooks can you create?

1. Goal-setting workbooks - You can potentially turn any other digital download idea into a workbook idea. For instance, you can have a goal-setting checklist. Then, you can repurpose it into guided exercises and prompts for setting and achieving goals.
2. Study guides - This next idea is better suited for professors, lecturers, or even students who have best practices for studying. What you need to do is pick a subject-specific study and share your guided experience with the students who need them. 
3. Self-Improvement workbooks—Self-development is another very popular topic for workbooks. In this format, you can create and share exercises and reflections on personal growth. 
4. Writing prompts - With the recent advancements in Artificial Intelligence (AI) technologies, sharing one’s best strategies for writing good prompts has become popular. So, if you have creative ways to generate prompts, or even this type of “fill-in-the-blanks” prompts, you can share them as a workbook. 
5. Project planning workbooks - These can be tools and templates for organizing and managing projects. 

See how it is done  

Here is a workbook example presented on Yvon Lambert. They sell books, magazines, prints, and workbooks. The workbook in the image gathers together a creative lifetime of collecting, imagining, sketching, and recording by British artist Nigel Shafran from 1984-2024. 

Audio files as a digital product idea

Audio files are versatile digital products that can be used for various purposes, such as podcasts, audiobooks, guided meditations, language lessons, and more. Especially, audio products are a popular choice for people who want to make the most of their time. 

People love the ability to consume content while multitasking, whether they're commuting, exercising, or doing household chores. 

The key point here is to make sure your recordings are clear and professional, with minimal background noise.  So, if you already have the necessary recording equipment, you might start creating the following audio files and offer them as digital products. 

1. Guided meditations - Around 300-400 million people all over the world practice meditations. And for some of them, the audio helping them to focus plays an inseparable role in their practice. So, you can create and sell audio files for relaxation, focus, and sleep.
2. Educational podcasts—Having gained much popularity, podcasts are part of people's daily routines for people of almost all ages. You can choose a specific niche within the wide variety of podcasts, such as educational, and sell series on topics such as history, science, or business.
3. Language lessons - Language learners use different audio materials to practice listening skills. Collaborating with a language specialist can help you create audio materials that can potentially be used during language classes. 
4. Motivational speeches - You can also collect inspiring talks by famous people for different audiences, such as employees, students, etc. If you are a motivational speaker, you can also create and sell your own talks for personal development and inspiration.
5. Sound effects libraries - Video and audio creators are often in need of corresponding sound effects to add personality to their content. In this case, you can offer collections of sound effects for video and audio production.

See how it is done 

Epidemic Sound offers collections of music and sound for different purposes. The collections include those of workouts, meditations, training, dance, mental health, vlogging, and much more. After listening to a track, the users can download it if they sign up and purchase the audio material. 

Webinars and workshops as a digital product idea

Webinars are live, interactive presentations conducted over the internet, perfect for teaching, training, or sharing expertise with a wide audience. They have become an excellent opportunity to create better relationships with prospects and existing clients. 

Besides using webinars for marketing purposes, you can also create workshops on those topics and start selling them. During such events, make sure to interact with attendees through Q&A sessions, polls, or chats to foster engagement. Here are some formats you can consider for hosting your webinar. 

1. Pre-recorded workshops are a flexible solution for both you and your buyers. In this case, the attendees do not participate in real time and can access content at their own convenience. This means that you can record it once and sell it for quite a while. 
2. Q&A sessions—If you work in a specific field, you can collect all the commonly asked questions and host your webinar. If the webinar is real-time, the participants can ask the questions directly. 
3. Lead generation webinars - You can collaborate with marketers in various fields and identify potential topics they would need for lead generation campaigns. 
4. Interview webinars - Another popular format for hosting webinars are the interviews. You should simply invite a guest for your topic and try to bring in interactivity with your interview. 
5. Case study webinars - Did you have a special experience or were able to address a challenge within your niche that brought you success? You can share the detailed strategies, concepts, or lessons you learned through a case study webinar. 

See how it is done 

Marie Forleo hosts Live Call-In Shows, where she helps entrepreneurs overcome their fears, be more productive, and grow. She also has other sessions on women's wellness and productivity. Her lead generation strategies are both free and paid. 

Related: 10 Proven Steps To Create And Host Engaging Free Webinars

Subscriptions as a digital product idea 

Who doesn’t love having fresh, relevant content delivered to their inbox regularly? 

Whether you have exclusive materials, articles, videos, newsletters, or specialized resources, you can share them with your paying subscribers. This is an excellent model, as it keeps your audience engaged and ensures they keep coming back for more, making it a win-win for both you and your clients. 

In this case, if you share ongoing content, you can create a loyal subscriber base and have a reliable income stream. Here are a few ideas for doing so. 

1. Content newsletters - Let’s say you offer copywriting courses. And your audience is interested in getting the best tips, strategies, examples, and analysis. Before directing them to your course, you can create a newsletter on these topics and charge a monthly fee for it. 
2. Fitness challenges - If you are a wellness or fitness specialist, you can share regular workout challenges with new routines and goals. These routines will vary based on your target. So, you can at first segment your audience and plan the content they receive monthly. 
3. Educational course bundles - In case you offer courses in other fields, you can provide access to your new courses and learning materials each month.
4. Recipe subscriptions - Your newsletter can cover new recipe collections and meal plans for different audiences. For example, it can be weigh loss, muscle gain, calorie deficit, etc. 
5. Creative project kits - Are you a DIY fan? You can turn your projects into a monthly kit with materials and instructions for interesting DIY projects. 

See how it is done 

Karolis Piliponis claims to have made $50K with his newsletter. He invites subscribers to his events, shares about social media, and offers bundles. Besides the free newsletter, he also runs an email newsletter with 50K subscribers. 

Software and Apps as digital product ideas 

Software and apps are another excellent idea for digital products. For example, you can build mobile apps that help people track fitness goals,  or other software to manage different projects. The possibilities here are endless. 

1. Task management tools - These include apps to help with task organization and productivity.
2. Photo editing software - Tools for enhancing and editing photographs.
3. Budgeting apps - Personal finance management and budgeting tools.
4. Workout trackers - Apps to log and track fitness activities and progress.
5. Mindfulness apps - Tools for meditation, relaxation, and stress management.

 See how it is done 

Josef Průša offers different software and printables to his users. They include cloud services, applications, 3D Models, plus other items printed via 3D printers. 

Get started with your own digital products

As you can see, the formats and possibilities for creating digital downloads are endless. From very simple sticker packs, to comprehensive software solutions, you can sell anything you want. 

Now, it’s the high time start creating. And when the time comes when you need to manage your digital products, present and sell the, you will need a platform that can handle all of it. 

We recommend getting started with Uteach. It offers everything you need to present your digital products on your own website, market and sell them. Discover more features and learn more about how Uteach can help you automate your digital product business.