Detailed Guide To Create & Sell Online Photography Courses

Photography courses are classes that teach students about the principles and techniques of taking professional-looking photographs. 

They typically focus on the technical aspects of photography, such as camera settings, lighting, composition, and editing. 

Benefits of photography courses 

In fact, not only your students but also you can benefit from the photography courses. 

  • You will gain credibility as an instructor.
  • Photography courses can teach you how to use the camera effectively and make the most of its features.
  • Students will learn how to take aesthetically pleasing photographs. They will understand the fundamentals of composition, such as the rule of thirds and leading lines.
  • The course can help to get started on building a portfolio with well-crafted images. They can be used for promotion purposes.
  • It can be a great way to find inspiration and gain insights into new techniques and styles.
  • You will have the opportunity to meet other photographers, share ideas, and build relationships in the industry. This can be beneficial for future collaborations.

The market for photography courses 

Market analysis is an essential step before starting any business. Let’s see the market demand and competition for photography courses. 

Market demand 

Photography has become increasingly popular in recent years. More and more people are interested in learning how to take better photos and use their cameras to their fullest potential.

On the other hand, social media platforms have made photography more accessible and visible to a broader audience. So, people want to participate in a photography course to make visually appealing photos for their social media accounts.   
Even if they do not want to become a professional photographer, everybody likes to have at least basic knowledge of this life-long skill. 

Average monthly searches for the main keywords you will rank for are the following:

  • “online photography courses” → 10,000 -100,000 search results
  • “photography courses” → 10,000-100,000 search results

The results show once again, people are interested in taking photography courses.  


There are now many different types of photography courses available. They range from general courses for beginners to specialized courses on specific genres, techniques, or equipment. 

This has led to market diversification, with more people offering courses catering to specific niches or interests. Also, online platforms have made it easier to sell courses. This, in its turn, increased competition in the market. 

And what about competition in terms of search engine optimization?

Your primary keywords include:

  • Online photography courses with High competition level
  • Photography courses with medium competition level

It may at first be hard to rank high in search engine page results, with keywords having high difficulty. However, you will get there by staying consistent. 

Photography course keywords

Photography courses challenges 

These are the main challenges you will encounter as a photography course instructor: 

  • Building an online portfolio to showcase your work
  • Meeting the high expectations of students
  • Capturing a diverse range of shots in different settings 
  • Staying up-to-date with the ever-changing technology 
  • Utilizing natural and artificial lighting effectively 
  • Enhancing photographs with digital editing software 

Can photography courses be online?

Yes, photography courses can be conducted online. 

In fact, online photography courses have a much higher demand than traditional ones. 

You can offer them in various formats. The formats may include pre-recorded courses, live webinars, interactive classes, etc. 

An online course is more flexible, allowing students to learn at their own pace.

Main responsibilities 

Here you can see your main commitments as an instructor. 

  • Developing course curriculum and syllabus that meets the needs of students. 
  • Planning, shooting, and editing high-quality photos for teaching materials. 
  • Utilizing an array of different lighting techniques and camera formats. 
  • Teaching students how to use professional equipment while staying within budgetary constraints. 
  • Instructing on basic photography principles 
  • Evaluating student work, providing advice on improvement
  • Taking an active role in marketing the photography course 
  • Keeping updated with industry trends to ensure courses remain up to date with current technology advancements

5 steps to create online photography courses 

The steps to create an online course are not as complicated as it seems. We will review all the steps, from the review to the launch. 

Do proper research 

When we speak about research, the first thing that can come to your mind is content research. However, there’s something much more important. And that is analyzing the audience. So, first, you will need to decide who your course is for. 

It could be for beginners, hobbyists, or professionals. Consider their age, skill level, and what they hope to achieve by the end of the online course. 

Do not forget to research the competition. See what other photography courses available on the market offer. Analyze your competitors’ course content, pricing, and marketing strategies. 

Last but not least, do research on the topics. Decide what your students may find useful or be excited about. 

Decide on subtopics 

Besides the general topic, you will also need to break the course into subtopics. 

Thus, creating modules for your online course can become easier. 

Start by brainstorming the ideas for the course. Think about what skills and knowledge you would like the students to possess. 

Afterward, you can research the latest trends in photography. This way, you will be able to identify what topics are popular or in demand. 

Once you have identified the main topics, break them into more manageable subtopics. Ensure they come in a logical order. 

Finally, review and refine the topics. You can seek feedback from peers or potential students before giving your topics a final go. 

Develop course materials 

Now, we have come to the core of the course-creating process. Before creating or looking for materials, decide what type of course it is. So you can better understand what teaching materials you need. For example, it may include presentations, written materials, online resources, and additional materials.  

Let’s say you picked the presentation version. Develop presentations that can cover the key concepts and techniques for each topic. Consider including videos and image illustrations to make the course more appealing. 

Later, you can come to create assignments or quizzes for the modules. Make sure the assignments are practical. This way, the students can apply what they learned during the course. 

These assignments can include shooting exercises, editing assignments, and group projects.

If there’s a need, you can also provide supplementary materials. 

Choose a teaching platform 

The selection of the right platform can be crucial for your success. When choosing a teaching platform for a photography course, consider the following factors:

  • Consider the course format you want to offer, such as live classes, pre-recorded videos, or a combination of both. Some teaching platforms may be better suited for live classes, while others may work well for self-paced courses. 
  • Look for platforms that offer a clear, organized interface that is intuitive and user-friendly. 
  • Look for platforms that offer tools for managing course content and student enrollment. These tools can help you streamline course administration and save time. 
  • Consider the cost of the platform and whether it fits within your budget.

Set a price and launch

Set pricing for your course based on its length, complexity of content, type of support provided, etc. 

Consider how much value it provides relative to other courses available in the market. The available courses will help you decide on an appropriate price point for your course. 

As you launch the course, continue to promote it. You can do so by sharing on social media channels and photography forums like DPReview (Digital Photography Review). 

Also, consider partnering with influencers to create buzz about your product. This could involve collaborations or just having them share details about the course in their networks too!

Needed skills for photography courses 

Let’s see what hard and soft skills you need as an online photography course instructor. 

Hard skills

  • Technical proficiency
  • Composition and visual storytelling skills
  • Artistic skills

Soft skills

  • Good communication skills
  • Ability to work under pressure
  • Patience, dedication, and attention to details

FAQ about photography courses 

The questions and answers section below will help you get a deeper understanding of how and why to start the online course. 


Can I start the photography courses with minimum investments?

Sure! you can start the photography courses with minimum investments. 

There are several options for taking photography courses on a budget, such as 

  • online classes, 
  • community classes, 
  • e-books with step-by-step tutorials

Your only investment will be an online teaching platform if you already have materials and resources. 

Do I need certification for creating photography courses?

No, you do not need a certification to create photography courses. 

However, having a certification or formal education in photography can help establish credibility.

What is most important is that you have a strong foundation of technical knowledge and expertise in photography. Also, you should be able to teach and communicate your knowledge to others effectively.

How much does it cost to create photography courses?

The cost of creating photography courses will depend on a variety of factors, such as 

  • the length and complexity of the course, 
  • the materials required, 
  • additional software or equipment needed

Creating an online course with lots of materials and tutorials that require multimedia elements could be more expensive than a shorter course.

Generally, it takes more than $1320 to start creating photography courses. 

How much can I earn by selling photography courses?

The amount you can earn from selling photography courses mainly depends on how much you will charge.

You may also be able to earn additional income from offering accompanying services such as 

  • private lessons, 
  • editing services, 
  • providing photo prints. 

You can charge $79-99 for your online courses, depending on your experience. 

So, you can earn more than $58,840 by selling photography courses. 

How to measure photography course effectiveness?

Measuring the effectiveness of photography courses can be done in several ways. 

First, it is important to measure the course's impact on the student's knowledge and skill level. This can be done through pre-and post-tests.

You can also use surveys and interviews

Finally, measuring the success of a photography course should involve looking at the work produced by students over time. You will be able to see if they have improved their skills and created better photographs.

How long does it take to create photography courses?

Creating photography courses can take anywhere from a few weeks to several months. It mainly depends on the complexity and scale of the course. 

Imagine you are going to create a comprehensive and advanced course.

You can dedicate the first several weeks to planning and research, Later, you will develop the content for another few weeks. The next step is recording. Which will not take so long.

So, a comprehensive photography course can take 3 to 4 months to create. 

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