White label courses and products have become increasingly popular, but why is that? In this article, we will review everything related to white label online courses, starting with what white labeling is, why you need it, and where you can get it.
So, if you are ready, let’s start.
The following article covers:
What does a white label mean?
In business, a white label is a scheme that includes three parties. The first part is the manufacturer or the white label company; it produces the product, whether it is software or a physical object. It has the equipment and human resources; it already has thought about health insurance and taxes, etc. The manufacturer concentrates solely on the creation of the product. The second party is you — the smaller business unit that has its own brand name.
When you want to produce ten platters with your brand name, you don’t buy expensive equipment and make china from scratch. Instead, you partner with a ceramics producer and get those ten blank platters. And then, you put your own label — your brand name — on them and sell them to the third party in this model. The third party can be the consumer directly or another small business reseller (like a small shop). That way, you save a lot of money, time, and effort but get the same result. The same thing is with online course platforms.
White-label online course benefits
As we said, the same white label strategy that has existed in business since point zero can be applied to modern e-commerce. Moreover, it can be applied to Online course creation platforms. The benefits are pretty much the same: you save your money, your time, and your effort.
Let's look at this from this point of view. If you want to sell online courses, you need a website. You can create your own website by hiring a programmer (unless you can code yourself) or by using platforms like WordPress to build your website. WordPress, in this case, does act as a manufacturer of some sort, but you still need to create your website yourself. Both ways include high amounts of money and time involved, and the second one involves a lot of effort, too.
What course builders do is they provide you with the website that is already there. All you need to do is to fill it with your content. Most platforms are highly customizable, so you can change certain things in order to mend them to your taste.
And most online course builders are white label companies, or they provide white labeling services for a certain type of plan (it can be a Pro plan, for example).
So, you get a ready website that is designed specifically for online tutors and coaches that you can customize as you please and fill with your own content.
Moreover, you can white label the name of the platform provider and put your brand name there instead. So your website footers, your email campaigns, and your content are out there under your own brand name, not other platforms.
This means that you get more recognized as a creator and entrepreneur, which will increase your relevance and demand. You will be seen as a professional business person. Besides, since you save money on the building process, your income margin will increase dramatically.
Why choose a white label course platform?
Now that we outlined the importance of your own branding and white label marketing, let’s have a look at the more tangible benefits of white-labeled online teaching platforms:
- Customer Likes You More. When your customer uses what they think is your own website, they like you more. Why? Because they think that you created it from scratch, which is expensive (everyone knows that, mind you). Therefore, they expect you to be a really cool business person, and they trust you more. On the contrary, when they see another name that is even bigger than your brand name, they can: a) get confused; b) think that you are cheap and unworthy. And they trust you less, and they may not recommend you to their friends. Vice versa, when they see only your brand name and trust you, they can widen your customer number. Think about it — that’s smart marketing.
- Brand Visibility. So, white-labeling allows you to make and establish your name (your brand name). Users won’t look for a platform provider that has many more tutors. They would look for your name specifically. Therefore, you don’t lose your customers; you keep your old ones and get some more yourself.
- Increase Profit Margin. Since you don’t spend money on programmers that will make you a custom website from scratch, or you don’t pay hundreds of dollars on WordPress plugins, you save a lot if you build your website on it. But, you will get the same amount of incoming money because the content that you provide is the same (or even better, have a look at the next point). It’s simple maths: you spend less, you get more salary; extract one from another, and see that your net margin is much higher.
- Spend More Time On Things That Are Important. Besides saving money when using a ready learning-management system, you also save some time and effort, which means that you can redirect all that energy to developing more content or better content (or both). That, in its turn, will bring you more money and fame, and that’s what business is about at the end of the day.
White label online course components
Before discussing today's platform, there is a need to elaborate on the criteria that we are going to use to judge said platforms. There are features that a learning platform should have in order to provide complete white labeling. This will ensure full immersion in your students. Therefore they will be ignorant that your teaching website is provided by somebody else — as we have discussed before, this is only to your benefit. Now, let's have a look at the criteria:
- Mentions Of The Provider. All online teaching platforms that provide you with your own website niche have their logos in the headers and footers of your website. Somewhere on your landing page, you may find an inscription "Powered by…" or "Created by…" *platform's name*. And trust us, it's not going to be written in tiny unreadable letters — it most probably is going to be bigger than your own brand name. Now you don't want that. Therefore, if you have to pay some additional money to get your platform white-labeled, you would want all the mentions of the platform's name removed from your website footers.
- Custom Domain. The platform provider's name will often be in your website's domain name, looking something like this *your_brand_name.platform_name.com*. It may hint to your user that you didn't make your website yourself and destroy all white labeling that you tried to establish here. Since you (most probably) will have to pay additionally for your website to be white-labeled, you don't want to go and find a separate domain host and pay them for hosting. Therefore, a good learning management platform should provide you with an opportunity to add a customizable domain name and hosting within the white labeling plan.
- Login. When you or your users log in to their account, they should not see the platform manufacturer's name since it will ruin everything you are trying to build. Even if they are registering via their social media or Gmail accounts, they should see only their own brand name. You better make sure that your platform of choice provides you with that.
- Email. You will get the opportunity to have a clean email campaign connected only to your brand name.
Best white label course platforms
We understand that choosing an online learning management system is very hard since there are so many things to take into account, like marketing, content, price, and many more. Especially now that there are so many online teaching platforms to choose from, and it's hard to say which one is good and which one is bad.
Many venues are not so good, but they hire good public relations specialists, which can be deceitful. That is why here we are bringing five platforms with their detailed descriptions of features they have and related to the topic of today's article — white labeling features. We are going to place the platforms in order of their rising quality, starting with the weakest fifth place and ending with the first place.
So first, we are going to give a look at Kajabi. This is an LMS that allows you to create online teaching content and monetize it. Its distinctive feature is Kajabi University — an online learning platform that is created for teachers and coaches. It teaches Kajabi users how to best employ all tools that the platform provides and how to develop new skills to increase the quality of their business.
- Sales Emails. You can create marketing email campaigns via Kajabi in order to further promote your course.
- Products. Upload any type of product to your Kajabi-based course.
- Code Editor. If you have some knowledge and skills in programming, you can further customize your Kajabi website.
- Kajabi University. Watch over 360 videos and learn more about the world of online business.
Sadly, when it comes to white labeling, Kajabi doesn't offer much. All you can do is remove the Kajabi name from the landing page and domain name.
Besides, Kajabi is quite expensive:
- The basic plan costs $149/mo ($119/mo with an annual discount)
- Growth costs $199/mo ($159/mo with an annual discount)
- And Pro costs $399/mo ($319/mo with an annual discount)
As you can see, it has not a single option that is below one hundred dollars.
Teachable is our number four choice. It's an online learning platform that is more affordable than, for example, Kajabi, and it does provide a bit more functions. The best feature that Teachable offers is a membership website. This function enables you to create ongoing course content and gather it in folders that have different subscription prices. And that allows you to build a membership community to keep your users in touch with you and each other.
Besides that, Teachable introduces:
- Third-Party Integrations. Teachable's third-party integrations include Google Analytics, Sumo, Segment, Zapier, ConvertKit, Triggers, etc.
- Payment Processing. You are paying Teachable for providing the services; the salary is provided by a secure connection of their own Teachable design.
- Taxes. Teachable handles all your taxes itself, so you don't have to.
- Responsive Design. Teachable design works well on any type of gadget.
- Membership Websites. As we have already mentioned, membership websites are the strongest feature of Teachable.
White labeling on Teachable is incomplete. However, we'd rather call it absent. To our thinking, what is the point of white labeling if it is not full? The presence of a logo in one place will ruin the user experience completely, and you don't want that, do you? The only thing that you can more or less white label is the domain name which is customizable. This function is available for all paid plans.
We mentioned that Teachable is quite cheap, especially in comparison to #5 (although we admit that Kajabi includes more white labeling functions). So how much exactly does it cost?
- Basic for $39($29)/mo
- Pro for $119($99)/mo
- And Business for $299($249)/mo
That's quite not so bad, but there are three more platforms that exceed Teachable. Let's have a look at number three.
Thinkific is designed to contain your online tutoring content and to make some profit based on your knowledge and skills. It may be a bit more pricey than Teachable, but the features are more multifarious. Besides, it lets you build a perfect environment for your students — a community. Teachable allows you to do that only for membership users. Other features include:
- Assessments. Thinkific provides you with quizzes, exams, certificates, and coupons that will allow you to a) check the knowledge of your students; b) reward your students; c) make your business be perceived as more accessible.
- Membership Websites. Thinkific allows you to create different kinds of subscriptions to courses that you can arrange in different thematically-connected groups.
- Live Lessons. Thinkific provides you with the opportunity to host synchronous lessons.
- Builder. Thinkific's course-builder is nice and beginner-friendly.
- Type of Content. You can upload all types of content on your Thinkific-powered website, including videos, images, PDFs, and more.
- Thinkific Apps. When it comes to third-party integrations, Thinkific, perhaps, has the biggest choice. Thinkific Apps is a separate page where you can find tons of third-party companies that Thinkific partners with.
White labeling here is not as good as we would like it, but it's neither so bad. You can eliminate Thinkific's brand name from the footer of your website landing page, the course player, and emails. You can customize the domain name.
Anyway, white labeling features are available for Pro+Growth plans and higher, but the custom domain option starts earlier than the Basic plan.
The subscription options are:
- Basic plan for $49($39)/mo
- Pro $99($79)/mo
- And Premier for $499($399)/mo
But, Pro+Growth means that you will have to pay the additional 50 dollars over the monthly Pro subscription, which is all but lucky.
LearnWorlds is the second strongest platform on this list, and it most definitely nailed the white labeling, but more on that later. This platform, just like others, is designed to serve online tutors and coaches' needs specifically. The best thing it provides you with is the opportunity to build your own white-labeled mobile App for iOS and Android users (extra fee),and other functions include:
- Post-Production. After you upload your video, you can interact with it by adding titles, images, questions, and others post-production without wasting time on more editing and rendering.
- Interactions. Your students can interact with your posted content, highlight your texts, add annotations, etc.
- Transcripts. Both you and your students can also get transcripts of your videos.
- All-Inclusive. LearnWorlds allows you to upload all kinds of content; besides, it allows you to do so directly. For example, you don't need to use YouTube to host your video and then embed a link to your LearnWorlds powered website because it has its own video player.
- Community. Build a rich and interactive community for you and your students by making your common bond stronger.
- Third-Party Integrations. LearnWorlds had third-party integrations, including Zoom and Webex.
- Customer Support. Have fast and helpful customer support from LearnWorlds.
- Analytics. LearnWorlds provides you with stats so you can know what courses of yours are more popular and how many people (and what kind of people) visit your website so you can answer the question: "Have I reached my target audience?" Besides, you can check whether your students opened your videos, watched them, and interacted with them somehow.
White labeling on LearnWorlds is brilliant: you can remove the platform's logo fully and create branded social logins for Facebook, LinkedIn, Google, etc.; the email notifications would be sent from your special branded email address. LearnWorlds offers an application that is also completely clear of its logos. Custom domain is available, too, for all subscriptions (but keep in mind that LearnWorlds doesn't have a free plan).
Full white labeling features are available for the Learning Center plan. Speaking of the plans, this is how much LearnWorlds costs:
- You can get the starter plan for $29($24)/mo +$5 per course
- Pro Trainer costs $99($79)/mo
- Learning Center is available for $299($249)/mo
And that's the reason why LearnWorlds is the second place only. Although white labeling options are perfect, they begin too late in the subscription plans. In other words, it's very, very expensive.
And Uteach is our number one choice! This platform has wide functionality and flawless white labeling, but it is also extremely affordable and easy to use. Uteach allows you to create a website with your own brand name and upload all sorts of content. It also provides you with blog opportunities — you can write your own blogs to increase your SEO and recognition in general. The main features of Uteach include:
- Builder. Uteach's course builder is user- and beginner-friendly. Uteach also has a very detailed Question and Answer section, but if you cannot find the answer to your very specific question — you can contact our customer support. Besides, Uteach has its own blog that covers everything about Uteach in the most elaborate manner.
- Appearance. Uteach is composed very soundly. It's beautiful and aesthetically pleasing; it's just pretty to look at. More than that, its color scheme is stimulating and productivity-inducing. The design as a whole is not distracting. Therefore you can concentrate on your work and dedicate all your attention to the work.
- Quizzes And Certificates. In order for you to provide an evaluation to your students, Uteach has developed quizzes — to test their knowledge and certificates — to reward their hard work. Both are, of course, highly customizable.
- Third-Party Integrations. Uteach is partnered with video-hosting platforms (including Zoom, InSpace, and Jitsi that proved their use in our plague years) and marketing integrations like the infamous Zapier and Microsoft Outlook. When it comes to Google products, Uteach works with Google Analytics and Google Search Console. You can also use Facebook Pixel since it is available on Uteach as well.
- Live Lessons. Uteach provides you with the opportunity to host on-time live lessons apart from just usual video or text content that is uploaded prior to the lecture reception.
- Blog. Widen your course content by writing about it in a blog. A blog is also a great tool for advertising and increasing the traffic to your website. You don't need to use another website for it, as Uteach provides you with that, too.
- SEO. Improve your search engine optimization by creating blogs and using third-party integrations. SEO third-party integrations include but are not limited to Keywords Planner, Ahrefs, and Ubersuggest.
- Your Profits. First, Uteach does not collect any taxes or fees from your income. Second, it provides a fast, easy, and, most importantly, secure payment reception.
- Analytics. Uteach allows you to analyze your success and be aware of your strong and weak parts both internally and through third-party integrations.
- Customer Support. Experts at Uteach work day and night to provide you with the quickest and most useful customer support. Don't hesitate to email them!
White labeling on Uteach provides you with complete provider name removal from your landing page, courses, certificates, quizzes, etc. Uteach's name won't be seen on the login page, and emails as well. Plus, you can get a custom domain, too — nothing will indicate that this is not your website.
Full white labeling is available for Pro and Business plans, but you can also get your domain customized with a basic subscription.
When it comes to price, this is what Uteach offers:
- Free demo subscription
- The basic plan will cost you $39($29) a month
- Pro version that comes for $99($79) monthly
- And a Business subscription for $249($199) a month.
You thought that's it? Well, right now, you can purchase lifetime access to Uteach for just $89, which is less than the cheapest monthly subscription of Kajabi.
Create your white label website now!
Now that we have described all the platforms, you can be safer with your choice of a white-label platform. Whatever is your choice, remember the components that we outlined. And more importantly, keep in mind how important the white labeling platform is. It is essential for promoting your business and increasing your net margin. You don’t have to wait until you have a certain audience. Even if you are a beginner, white labeling has no downside. Create your white label website now!