Create Full White-Label Online Courses: Why & Where

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Article by Gevorgyan

Content writer

Published 21 May 2022
16 min read
Create Full White-Label Online Courses: Why & Where

White-label courses and products have become increasingly popular, but why is that?

This article will review everything related to white-label online courses, starting with what white labeling is, why you need it, and where you can get it.    

So, if you are ready, let’s start. 

What does a white label mean?

In business, a white label is a scheme that includes three parties. The first part is the manufacturer or the white label company; it produces the product, whether it is software or a physical object. It has the equipment and human resources; it has already thought about health insurance, taxes, etc. The manufacturer concentrates solely on the creation of the product. The second party is you — the smaller business unit with its brand name.   

When you want to produce ten platters with your brand name, you don’t buy expensive equipment and make china from scratch. Instead, you partner with a ceramics producer and get those ten blank platters. And then, you put your label — your brand name — on them and sell them to the third party in this model. The third party can be the consumer directly or another small business reseller (like a small shop). That way, you save a lot of money, time, and effort but get the same result. The same thing is with online course platforms. 

White-label online course benefits

As we said, the same white-label strategy that has existed in business since point zero can be applied to modern e-commerce. Moreover, it can be used for Online course creation platforms. The benefits are pretty much the same: you save money, time, and effort.  

Let's look at this from this point of view. If you want to sell online courses, you need a website. You can create your website by hiring a programmer (unless you can code yourself) or by using platforms like WordPress to build your website. WordPress acts as a manufacturer in this case, but you still need to create your website yourself. Both ways involve high amounts of money and time, and the second involves much effort.  

What course builders do is they provide you with the website that is already there. All you need to do is to fill it with your content. Most platforms are highly customizable, so you can change certain things to mend them to your taste. 

And most online course builders are white-label companies that provide white-labeling services for a specific type of plan (it can be a Pro plan, for example).  

So, you get a ready website designed specifically for online tutors and coaches that you can customize as you please and fill with your content.  

Moreover, you can white-label the name of the platform provider and put your brand name there instead. So your website footers, email campaigns, and content are under your brand name, not other platforms.   

This means you get more recognized as a creator and entrepreneur, increasing your relevance and demand. You will be seen as a professional business person. Besides, your income margin will increase dramatically since you save money on the building process.  

Cool benefits

Why choose a white-label course platform?

Now that we outlined the importance of your branding and white-label marketing, let’s have a look at the more tangible benefits of white-labeled online teaching platforms:   

  • Customer Likes You More. Customers like you more when they use what they think is your website. Why? Because they think that you created it from scratch, which is expensive (everyone knows that, mind you). Therefore, they expect you to be an excellent business person and trust you more. On the contrary, when they see another name even more significant than your brand name, they can: a) get confused; b) think that you are cheap and unworthy. And they trust you less and may not recommend you to their friends. Vice versa, they can widen your customer number when they see only your brand name and trust you. Think about it — that's clever marketing.  
  • Brand Visibility. So, white-labeling allows you to make and establish your name (your brand name). Users won't look for a platform provider that has many more tutors. They would look for your name specifically. Therefore, you don't lose your customers; you keep your old ones and get some more yourself.  
  • Increase Profit Margin. Since you don't spend money on programmers that will make you a custom website from scratch, or you don't pay hundreds of dollars on WordPress plugins, you save a lot if you build your website on it. But, you will get the same amount of incoming money because the content you provide is the same (or even better, look at the next point). It's simple maths: you spend less, get more salary, extract one from another, and see that your net margin is much higher.   
  • Spend More Time On Important Things. Besides saving money when using a ready learning-management system, you also save time and effort. You can redirect all that energy to developing more or better content (or both). That, in turn, will bring you more money and fame, and that's what business is about at the end of the day.  
That's why

White-label online course components

Before discussing today's platform, we must elaborate on the criteria we will use to judge said platforms. There are features that a learning platform should have to provide complete white labeling. This will ensure total immersion in your students. Therefore they will be ignorant that your teaching website is provided by somebody else — as we have discussed before, this is only to your benefit. Now, let's have a look at the criteria:   

  • Mentions Of The Provider. All online teaching platforms that provide you with your website niche have logos in the headers and footers of your website. On your landing page, you may find an inscription "Powered by…" or "Created by…" *platform's name*. And trust us, it will not be written in tiny, unreadable letters — it will probably be more significant than your brand name. Now you don't want that. Therefore, if you have to pay additional money to get your platform white-labeled, you would wish all the mentions of the platform's name removed from your website footers.   
  • Custom Domain. The platform provider's name will often be in your website's domain name, looking like this **. It may hint to your user that you didn't make your website yourself and destroy all white labeling that you tried to establish here. Since you (most probably) will have to pay additionally for your website to be white-labeled, you don't want to go and find a separate domain host and pay them for hosting. Therefore, a good learning management platform should allow you to add a customizable domain name and hosting within the white labeling plan.  
  • Login. When you or your users log in to their accounts, they should not see the platform manufacturer's name since it will ruin everything you are trying to build. Even if they register via their social media or Gmail accounts, they should see only their brand name. You better make sure that your platform of choice provides you with that.  
  • Email. You will get the opportunity to have a clean email campaign connected only to your brand name.   

Best white-label course platforms

We understand that choosing an online learning management system is very hard since there are many things to consider, like marketing, content, price, and many more. Especially now that there are so many online teaching platforms to choose from, it's hard to say which is good and which is terrible.   

Many venues are not so good, but they hire good public relations specialists, which can be deceitful. That is why here we are bringing five platforms with detailed descriptions of their features related to the topic of today's article — white labeling features. We will place the platforms in order of their rising quality, starting with the weakest fifth place and ending with the first place.

#5 Kajabi

So first, we are going to look at Kajabi. This LMS allows you to create online teaching content and monetize it. Its distinctive feature is Kajabi University — an online learning platform designed for teachers and coaches. It teaches Kajabi users how to employ all the platform's tools best and develop new skills to increase the quality of their business.   

Features include:

  • Sales Emails. You can create marketing email campaigns via Kajabi to further promote your course.
  • Products. Upload any product to your Kajabi-based course.
  • Code Editor. If you have some knowledge and skills in programming, you can further customize your Kajabi website.
  • Kajabi University. Watch over 360 videos and learn more about the world of online business.  

Sadly, when it comes to white labeling, Kajabi doesn't offer much. You can remove the Kajabi name from the landing page and domain name.

Besides, Kajabi is quite expensive:

  • The basic plan costs $149/mo ($119/mo with an annual discount)
  • Growth costs $199/mo ($159/mo with a yearly discount)
  • And Pro costs $399/mo ($319/mo with an annual discount)

As you can see, it has not a single option below one hundred dollars.


#4 Teachable

Teachable is our number four choice. It's an online learning platform that is more affordable than, for example, Kajabi, providing a bit more functions. The best feature that Teachable offers are a membership website. This function enables you to create ongoing course content and gather it in folders with different subscription prices. And that allows you to build a membership community to keep your users in touch with you and each other.   

 Besides that, Teachable introduces:  

  • Third-Party Integrations. Teachable's third-party integrations include Google Analytics, Sumo, Segment, Zapier, ConvertKit, Triggers, etc.
  • Payment Processing. You are paying Teachable for providing the services; the salary is provided by a secure connection to their Teachable design.
  • Taxes. Teachable handles all your taxes, so you don't have to.
  • Responsive Design. Teachable design works well on any gadget.
  • Membership Websites. As we have already mentioned, membership websites are the most vital feature of Teachable.  

White labeling on Teachable is incomplete. However, we'd instead call it absent. To our thinking, what is the point of white labeling if it is not complete? A logo in one place will ruin the user experience altogether, and you don't want that, do you? The customizable domain name is the only thing you can more or less white label. This function is available for all paid plans.

We mentioned that Teachable is relatively cheap, especially in comparison to #5 (although we admit that Kajabi includes more white labeling functions). So how much exactly does it cost?

  • Basic for $39($29)/mo
  • Pro for $119($99)/mo
  • And Business for $299($249)/mo 

That's entirely not so bad, but three more platforms exceed Teachable. Let's have a look at number three.


#3 Thinkific

Thinkific is designed to contain your online tutoring content and to make some profit based on your knowledge and skills. It may be a bit more pricey than Teachable, but the features are more diverse. Besides, it lets you build a perfect environment for your students — a community. Teachable allows you to do that only for membership users. Other features include:  

  • Assessments. Thinkific provides you with quizzes, exams, certificates, and coupons that will allow you to a) check the knowledge of your students, b) reward your students; c) make your business be perceived as more accessible.   
  • Membership Websites. Thinkific allows you to create different kinds of subscriptions to courses that you can arrange in other thematically-connected groups.  
  • Live Lessons. Thinkific provides you with the opportunity to host synchronous lessons.   
  • Builder. Thinkific's course-builder is nice and beginner-friendly.  
  • Type of Content. You can upload all kinds of content on your Thinkific-powered website, including videos, images, PDFs, and more.  
  • Thinkific Apps. When it comes to third-party integrations, Thinkific, perhaps, has the most extensive choice. Thinkific Apps is a separate page where you can find many third-party companies with which Thinkific partners.   

White labeling here is not as good as we would like, but it's neither so bad. You can eliminate Thinkific's brand name from the footer of your website landing page, the course player, and emails. You can customize the domain name.  

White labeling features are available for Pro+Growth plans and higher, but the custom domain option starts earlier than the Basic plan.

The subscription options are:

  • Basic plan for $49($39)/mo
  • Pro $99($79)/mo
  • And Premier for $499($399)/mo  

But, Pro+Growth means you will have to pay the additional 50 dollars over the monthly Pro subscription, which is lucky. 


#2 LearnWorlds

LearnWorlds is the second most robust platform on this list, and it most definitely nailed the white labeling, but more on that later. Like others, this platform is designed to serve online tutors' and coaches' needs precisely. The best thing it provides you with is the opportunity to build your white-labeled mobile App for iOS and Android users (extra fee),and other functions include:  

  • Post-Production. After you upload your video, you can interact with it by adding titles, images, questions, and others post-production without wasting time on editing and rendering.   
  • Interactions. Your students can interact with your posted content, highlight your texts, add annotations, etc.  
  • Transcripts. Both you and your students can also get transcripts of your videos.  
  • All-Inclusive. LearnWorlds allows you to upload all kinds of content; besides, it will enable you to do so directly. For example, you don't need to use YouTube to host your video and then embed a link to your LearnWorlds-powered website because it has its video player.  
  • Community. Build a rich and interactive community for you and your students by strengthening your shared bond.   
  • Third-Party Integrations. LearnWorlds had third-party integrations, including Zoom and Webex.  
  • Customer Support. Have fast and helpful customer support from LearnWorlds.  
  • Analytics. LearnWorlds provides you with stats so you can know what courses of yours are more popular and how many people (and what kind of people) visit your website so you can answer the question: "Have I reached my target audience?" Besides, you can check whether your students opened your videos, watched them, and interacted with them. 

White labeling on LearnWorlds is brilliant: you can remove the platform's logo entirely and create branded social logins for Facebook, LinkedIn, Google, etc.; the email notifications would be sent from your particular branded email address. LearnWorlds offers an application that is also completely clear of its logos. Custom domain is available, too, for all subscriptions (but keep in mind that LearnWorlds doesn't have a free plan).  

Full white labeling features are available for the Learning Center plan. Speaking of the plans, this is how much LearnWorlds costs:

  • You can get the starter plan for $29($24)/mo +$5 per course
  • Pro Trainer costs $99($79)/mo
  • Learning Center is available for $299($249)/mo  

And that's the reason why LearnWorlds is in second place. Although white labeling options are perfect, they begin too late in the subscription plans. In other words, it's very, very expensive.   


#1 Uteach

And Uteach is our number one choice! This platform has comprehensive functionality and flawless white labeling, but it is also highly affordable and easy to use. Uteach allows you to create a website with your brand name and upload content. It also provides you with blog opportunities — you can write your blogs to increase your overall SEO and recognition. The main features of Uteach include the following:  

  • Builder. Uteach's course builder is user- and beginner-friendly. Uteach also has a very detailed Question and Answer section, but if you cannot find the answer to your specific question — you can contact our customer support. Besides, Uteach has a blog that covers everything about Uteach in the most elaborate manner.  
  • Appearance. Uteach is composed very soundly. It's beautiful and aesthetically pleasing; it's just pretty. More than that, its color scheme is stimulating and productivity-inducing. The design as a whole is not distracting. Therefore you can concentrate on your work and dedicate all your attention to the job.  
  • Quizzes And Certificates. For you to provide an evaluation to your students, Uteach has developed quizzes — to test their knowledge and certificates — to reward their hard work. Both are, of course, highly customizable.   
  • Third-Party Integrations. Uteach is partnered with video-hosting platforms (including Zoom, InSpace, and Jitsi, which have proven their use in our plague years) and marketing integrations like Zapier and Microsoft Outlook. Regarding Google products, Uteach works with Google Analytics and Google Search Console. You can also use Facebook Pixel since it is available on Uteach.  
  • Live Lessons. Uteach allows you to host on-time live lessons from just the usual video or text content uploaded before the lecture reception.  
  • Blog. Widen your course content by writing about it in a blog. A blog is also an excellent tool for advertising and increasing traffic to your website. You don't need to use another website for it, as Uteach provides that.  
  • SEO. Improve your search engine optimization by creating blogs and using third-party integrations. SEO third-party integrations include but are not limited to Keywords Planner, Ahrefs, and Ubersuggest.   
  • Your Profits. First, Uteach does not collect any taxes or fees from your income. Second, it provides a fast, easy, and, most importantly, secure payment reception.  
  • Analytics. Uteach allows you to analyze your success and be aware of your firm and vulnerable parts internally and through third-party integrations.  
  • Customer Support. Experts at Uteach work day and night to provide you with the quickest and most helpful customer support. Don't hesitate to email them! 

White labeling on Uteach provides complete provider name removal from your landing page, courses, certificates, quizzes, etc. Uteach's name won't be seen on the login page and emails. You can also get a custom domain — nothing will indicate that this is not your website.   

Full white labeling is available for Pro and Business plans, but you can customize your domain with an essential subscription.  

When it comes to price, this is what Uteach offers:

  • Free demo subscription
  • The basic plan will cost you $39($29) a month
  • The pro version comes for $99($79) monthly
  • And a Business subscription for $249($199) a month.  

You thought that's it? Right now, you can purchase lifetime access to Uteach for just $89, which is less than the cheapest monthly subscription of Kajabi.  


Create your white-label website now!

Now that we have described all the platforms, you can be safer with your choice of a white-label platform. Whatever your choice is, remember the components that we outlined. And more importantly, keep in mind how important the white labeling platform is. It is essential for promoting your business and increasing your net margin. You don't have to wait until you have a specific audience. Even if you are a beginner, white labeling has no downside. Create your white-label website now!

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