The following guide covers:
What is a white-label online course platform?
How is a white-label platform different from a custom solution?
How do you choose a white-label course platform?
Best white-label course platform for your business
Your best white-label solution
Do you want complete control over your online course business and branding without the hassle of building platforms from scratch? Then, you need a white-label online course platform that covers all your business needs.
With hundreds of options out there, how do you choose the right one?
I tested multiple platforms to find the best ones for you. This article will review everything related to white-label online course platforms and software, discuss the advantages and disadvantages of each, and present the pricing, affordability, and white-labeling functionalities.
To help you make an easier choice, I interviewed other course creators who tested multiple white-label solutions themselves. Auret Esselen, Scott Laking, and Angel Rodriguez shared their insight on these platforms.
Let’s find the best white-label platform for you in less than 13 minutes.
What is a white-label online course platform?
Essentially, white labeling is when a product or service is created by one company but sold under the branding of another company. If we view it quite literally, the original creator of the product (or service) leaves the "label" blank so another company can add their own logo, design, and branding, making it appear as though they created it.
When we bring this into the educational software sphere, a white-label course platform is pre-made software that you buy as an educator or academy and adapt to your needs and branding.
You have probably seen the “Powered by [Creator]” label on different websites and software. But when you choose a white-label platform, your students do not see the original provider and the platform name. They see only your online school with all its courses, features, and content as if you created the entire system yourself.
Nowadays, most creators and organizations choose to start with a white-label solution. This is because they can leave the technical production and maintenance to someone else and focus on their schools.
How is a white-label platform different from a custom solution?
The number one thing that differentiates white-label and custom online course platforms is that you do not waste time developing a solution. That is, you do not need to reinvent the wheel.
Whereas when you want to build your own platform, you need to pay someone to develop it for you (unless you are a developer who has lots of time and strong nerves).
Choosing a white-label platform over a custom one offers several advantages.
- Firstly, white-label solutions are cost-effective and typically require less time for development and deployment compared to custom solutions.
- Secondly, white-label platforms come pre-built with essential features, saving resources on additional development.
- Thirdly, these platforms are user-friendly and require minimal technical expertise to set up and manage.
- Lastly, using a white-label platform allows you to focus on content creation and marketing rather than dealing with the complexities of building and maintaining a custom website with your own branding.
Here is a quick overview of how white-label and custom platforms compare.
How do you choose a white-label course platform?
There are hundreds of LMS and course platforms in the market nowadays. And you can literally pick something that fits your business needs instead of developing a platform yourself. Yet, this does not suggest that all of them are white-label.
So, how can you differentiate if a platform you choose allows white-labeling or not? Here is a simple checklist. And yes, all of the listed points are a MUST.
- Branding customization
Ensure the platform allows extensive branding customization so that you can create a consistent brand experience. For instance, you can add your logo band and colors on the website, buttons, menus, and everywhere.
- Custom domain
When you create a website or a portal with a builder, most solutions usually make your site one of their subdomains. For example, yourname.providerplatform.com is a subdomain of providerplatform.com. Yet, you should be able to establish your own domain where the provider’s name is not visible in your school domain name. For example, youronlineschool.com would be your custom domain, making it look like your platform is fully branded and owned by you.
- Opportunity to remove the “Powered by [provider]” label
Make sure you can remove the platform’s brand from your website. This usually appears in your school website footer.
Now, some platforms let you do that and establish themselves as a white-label solution. In reality, when you send emails to your students, the provider’s name is still visible in the sender's name. This cannot make it a complete white-label solution, as your students can see the name of a different company in their communication, which raises trust issues.
Also, you should be able to remove the company name from the login options. So, no matter how your students log into your portal (it can be via Facebook, Apple ID, or emails), there is no mention of the provider’s name.
- Opportunity to customize the UI
You need the ability to design the interface in a way that aligns with your branding, from the homepage layout to course pages. A white-label platform should not look generic.
So, if the platform gives you access to the code editor, that is already a great sign.
- Offers a branded mobile app
If mobile learning is an essential part of your course business, you need a solution with a branded app as well.
Most course platforms offer iOS and Android apps on their own. So both you and your students can download it, find your school, among many others, and learn.
But there are solutions that offer a white-label app. In this case, they develop it specifically for your school, and it becomes available on the app marketplaces.
Learn more: Best 7 LMS Mobile Apps For You
Best white-label course platform for your business
Based on the criteria I mentioned above, I tested and selected seven platforms you can choose from as your white-label solution. Here is a quick rundown.
White-label platform | Known for | Pricing starts at |
Uteach | User-friendly interface that allows course creators to build, manage, and sell courses with local payment providers. | $39/month |
LearnWorlds | Interactive course features, including video quizzes and advanced analytics for tracking learner progress. | $29/month for a monthly subscription |
Teachable | Creating and selling online courses with built-in payment processing, affiliate marketing, and a customizable sales page. | $69/month for a monthly subscription |
Mighty Networks | Building community-driven online courses with strong networking and engagement features. | $49/month for a monthly subscription |
Thinkific | Intuitive course builder and customizable course structure. | $49/month for a monthly subscription |
Ruzuku | An easy-to-use platform for creating and delivering online courses with a focus on automation. | $0 free plan $99/month paid |
Kajabi | An all-in-one platform that combines course creation, marketing automation, and membership site management. | $89/month for a monthly subscription |
#1 Uteach
White labeling available: All plans
And Uteach is our number one choice when it comes to white-label online course platforms. This platform has comprehensive functionality and flawless white labeling opportunities, but it is also highly affordable and easy to use, according to reviewers and users.
Uteach allows you to create a website with your brand name and upload educational content. It also provides you with blog opportunities. So you can write your blogs to increase your overall SEO and recognition.
Also check: Uteach review
Branding and customization on Uteach
Uteach offers about 30 niche templates with which you can build your course pages. They cover a wide variety of topics, from photography to coding, from fitness to cooking, from language learning to learning how to drive.
As you choose any of the templates, you can change them in a way that is unique only to your school brand. How so?
- You can add from the ready-made blocks or access the custom code to change your website.
- Add your own branding, colors, and logo & favicon, and change fonts and the whole vibe to suit your school. And you can add watermarks to your course videos.
You can also customize and set how you want your footer, individual pages, and menus to look.
I used to ask Uteach customers what they liked most about Uteach in private interviews. Scott Laking, for example, who offers English courses and has already built two websites with the help of Uteach, finds the platform to be highly customizable.
“The web page builder allows you to change themes and theme colors. The themes are great - very classy - and functional. It's highly customizable, especially if you can take advantage of their HTML and CSS code editor”.
- Scott Laking, Course Creator at Uteach
Choose a custom domain
When you join Uteach, your website acts as one of the subdomains of Uteach. Yet, you can add a custom domain and change it later if there is a need.
Remove Uteach branding
What is great about Uteach is that you do not have to get a higher tier to remove Uteach branding. Unlike with other platforms, this feature is available for all our plans.
You can remove Uteach branding as you activate a toggle in your branding section. This way, your students will not see the “Powered by Uteach” label on your website footer section.
And if you add your custom domain, Uteach’s name will NOT be visible in your email and other communication channels.
Get your branded mobile app
Uteach offers a white-label mobile application for you to promote your brand on all marketplaces and generate more revenue with in-app purchases.
Statistics show that mobile learning can increase your course completion rates by 45%. So, with Uteach, you will never stay behind.
Angel Rodriguez, for example, who is a course creator at Uteach, mentions he tested at least five popular LMS and course platforms. In a public interview with me, Angel shared what he likes about the Uteach app.
“Most of my users, for instance, I would say upwards of 80%, actually complete my entire course on a mobile device… One of the biggest differences with Uteach is that they offer that app experience as well. That's another difference that you're not going to see the customized app. Come on. That is really something to support your students to make sure that they are successful in their journey”.
Angel Rodriguez
Founder of Alliance Training and Testing
Besides the custom app, there is the Uteach app you can use for your school for free.
Uteach Pricing
When it comes to price, Uteach offers the most affordable prices you can find.
- Launch: $39, plus 10% from each sale
- Grow: $99 without commissions.
There is also a custom plan available.
Pros
- 100% white-labeling opportunities
- All necessary tools to scale your e-learning business, including marketing and branding
- Branded mobile app for on-the-go learning
- User-friendly interface and easy navigation
- Integration of your desired payment gateway
- Lots of third-party integrations
Cons
- Does not offer gamification features, such as points, leaderboards, and badges.
#2 LearnWorlds
White-labeling available: Learning Center Plan ($299/month)
LearnWorlds is the second most robust platform on this list, and it most definitely nailed the white labeling. The best thing it provides you with is the opportunity to build your white-labeled mobile App for iOS and Android users (extra fee).
I interviewed Auret Esselen, an online educator and YouTube strategy coach with over 7+ years of experience, and tested various online course platforms. And she has shared some insights with me on what she likes best about LearnWorlds.
“You can tell it's built to optimize the learning experience - they are a specialist in e-learning, rather than 'just another platform to house your course'. Features like making your video lessons interactive, making it easy to have different learning activities like ebooks or live sessions”.
Auret Esselen
Online educator, Co-founder of Essetino Media
White-labeling functionalities on LearnWorlds
White labeling on LearnWorlds is brilliant. You can remove the platform's logo entirely and create branded social logins for Facebook, LinkedIn, Google, etc.
The email notifications would be sent from your particular branded email address. LearnWorlds offers an application that is also completely clear of its logos. A custom domain is available for all subscriptions, too).
White labeling also includes:
- Mobile app builder for creators
- Your brand’s fonts and colors
- Website design and customization
- Your school’s branding on the login screen
- Branded email notifications
- Your braided mobile application
Auret Esselen, who also tried LearnWorlds, told the Uteach team:
“LearnWorlds makes it easier because you can set your brand palette in one place (typography, colors, spacing, etc.) and then use their dynamic templates to create a pro & gorgeous looking site.”
There is an opportunity to create custom certifications with your school branding and award students upon completing the course.
Although white labeling options are perfect, they begin too late in the subscription plans.
Also check: LearnWorlds Review
LearnWorlds Pricing
This is how much LearnWorlds costs:
- You can get the Starter plan for $29($24)/month+$5 per course
- Pro Trainer costs $99($79)/mo
- Learning Center is available for $299($249)/mo
- Hight Volume and Corporate- you will need to contact their team for the pricing
LearnWorlds also offers a 30-day free trial for you to start.
Pros
- Opportunities to have a fully-white label website
- Allows connecting a variety of payment gateways
- Has LearnWorlds Academy with training videos on how you can create, market, and sell your courses
- Has integrated sales funnel
Cons
- No free plan is available
- Limited reports and analytics tools
- Not an all-in-one option as marketing features are not built-in
#3 Teachable
White-labeling available: Pro plan ($159/month)
Teachable is an online learning platform where you can offer both online courses and coaching sessions. The best feature that Teachable offers is a membership website. This function enables you to create ongoing course content and gather it in folders with different subscription prices.
White-labeling functionalities on Teachable
Teachable logo and branding will be available on your website unless you want so. You can remove the Teachable logo and branding from your dashboard and replace them with your own. The domain name is also customizable and can be changed. This function is available for all paid plans.
You can also add your school thumbnail favicon and change fonts. To be able to remove teachable branding from your school website, emails, and all products, you should be subscribed to at least their Pro plan.
Having prior experience with Teachable, Kajabi, and LearnWorlds, online course creator Auret Esselen mentions,
“Teachable is super limited with customization”.
Auret Esselen
Online educator, Co-founder of Essetino Media
Also check: Teachable Review
Pricing
So, how much exactly does Teachable cost? You can get:
- Basic for $69/mo
- Pro for $159/mo
- Pro+ for $249/mo
- Enterprise
Pros
- Lots of integrations, including third-party integrations, Zapier integrations, Webhooks, and API
- Easy to create courses and upload content according to the users
- Great customer support and rich knowledge base reported by users
Cons
- Keeps transaction fees (5%)
- Is more expensive than other platforms with more features
#4 Mighty Networks
White-labeling available: Full functionality on Business plan ($219/month)
Mighty Networks is a platform where you can create your own branded communities. It offers an excellent opportunity for people to connect and collaborate around a common goal. As a creator, you can design your community, organize discussions and events, and offer online courses.
White-labeling opportunities on Mighty Networks
Mighty Pro plan gives you a chance to use white-labeled and self-branded apps, so your community members and students, on the whole, would not be able to tell if you are using Mighty Networks.
You can completely remove their branding elements from your website and create your own branded community. There is an opportunity to customize your website fonts, add your logo and brand colors, custom domain and subdomain, send branded notifications, and add custom graphics and images for Spaces, Events, Articles, etc.
Mighty Networks allows removing the branding from the emails as well. But to be able to do it, you should join their Business plan. Functionality like adding logos and custom domains are available sooner in the plans.
You can also get a branded mobile app for iOS and Android devices with the Mighty Pro plan.
Also check: Mighty Networks Review
MightyNetworks Pricing
Mighty Networks offers four main plans, including
- Community for $49/billed monthly
- Courses for $119/billed monthly
- Business for $219/billed monthly
- The Path to Pro for $430/billed monthly
Mighty Networks also offers a 14-day free trial for your start.
Pros
- Excellent community-creating tools for those who like having communities
- Opportunity to have a branded mobile app
- Supports different types of content (polls, live videos, online courses, etc.)
Cons
- Does not allow the creation of affiliate programs for your products
- Limited website-builder options
#5 Thinkific
White-labeling available: Grow plan ($199)
Thinkific is designed to contain your online tutoring content and to make some profit based on your knowledge and skills with the help of advanced features. The platform is highly customizable, meaning you can easily customize the look and feel of your website. It lets you build a perfect environment for your students — a community.
White-labeling functionality on Thinkific
Thinkific branding appears on your website footer, the course player section, and in your emails.
White labeling here is not as good as we would like. You can eliminate Thinkific's brand name from the footer of your website landing page, the course player, and emails. You can also customize the domain name.
The platform helps you to establish a recognizable brand identity by allowing you to incorporate your brand colors, logo, and visual elements.
You can get your Thinkific branded app, as it is available for both iOS and Android devices.
White labeling features are available only for the Grow and Thinkific+ plans, and they are missing when it comes to the first three plans. For example, you can send branded emails only if you use their highest plan - Thinkific+.
Unlike Thinkific, Uteach includes some white-labeling functionalities for all the plans.
Also check: Thinkific Review
Thinkific pricing
The subscription options are the following:
- Basic plan for $49/mo
- Start $99/mo
- Grow for $199/mo
- Thinkific+, you will need to contact their team to get the price
Pros
- Easy-to-use drag-and-drop editor
- Opportunities for Voice-over presentations
Cons
- Many essential features become available only with higher-priced plans
#6 Ruzuku
White-labeling available: Pro plan ($199)
Ruzuku is another great platform you can consider when you are looking for white-label course creation platforms. It gives you opportunities to create your online educational content, promote your online courses, sell them easily, and engage your students.
White-labeling opportunities on Ruzuku
Ruzuku has entirely customizable white-label options.
You can remove all the branding from the platform and add your own branding elements. You will be able to customize lots of aspects of your website, such as logos and colors, and select a custom domain instead of acting as one of their subdomains. All the options Ruzuku offers will help to create a more personalized and branded course.
Ruzuku pricing
Ruzuku offers the following pricing plans:
- Free $0 per month
- Core $99 per month
- Pro $199 per month
You can also start with a 14-day free trial.
Also check: Ruzuku Review
Pros
- It is fully white-label
- Offers a free plan you can start creating with
- Diverse student engagement features, including webinars and teleconferences
- Supports various content types (video, audio files, texts, etc.)
Cons
- Limited marketing tools and options as compared to other white-label online course platforms
- The number of students for teleconferences and webinars is limited
#7 Kajabi
Kajabi allows you to create online teaching content and monetize it. Its distinctive feature is Kajabi University — an online learning platform designed for teachers and coaches. It teaches Kajabi users how to employ all the platform's tools best and develop new skills to increase the quality of their business.
Auret Esselen, who is also a Kajabi user, mentions that email marketing is “all in-house”. Unlike other platforms, you will not have to use email marketing integrations, such as MailChimp and Active Campaign. What she likes about Kajabi is the funnel feature.
“I can see an overview of the funnel steps along with stats at each step”.
White-labeling opportunities in Kajabi
There are several ways in which you can customize your Kajabi website. You can still remove Kajabi branding from your website and emails. There is an opportunity to add a custom domain and set your branding with a logo and favicon.
Your website on Kajabi can incorporate your online school brand colors. With the mobile app the platform offers, you can include your logo, icons, and accent colors.
It also offers a branded mobile app for mobile learning experiences.
Also check: Kajabi Review
Kajabi pricing
Kajabi is quite expensive. It does not have a single option below one hundred dollars.
- Kickstarter $89/month
- Basic $149/month
- Growth $199/month
- Pro $399/month
You can also start with a 14-day free trial.
Pros
- Automated email marketing processes to send emails or offer courses based on factors like completing a course or periods of inactivity.
- Opportunities for automated sales funnels
Cons
- The statistics the platform provides are not always accurate, according to users
- Expensive for the features it offers
Your best white-label solution
Now that we have described all the platforms, you can be safer with your choice of a white-label platform. As we have seen so far, there are two main aspects to consider when choosing a white-label platform for your courses. The first one is that it should be a 100% percent white label with lots of customizable features.
And the second one is that the platform should not be too expensive for the features it offers.
You will find Uteach the ultimate solution for your courses if you combine the two aspects mentioned above. You will be able to customize everything from button colors to removing the platform branding from the emails. Uteach will ensure every little corner of your website is designed according to your brand identity and preferences.
Uteach is the most affordable and feature-rich white-label solution for you.
Create your white-label website now! Start with a 14-day free trial and get first-hand experience.