Clients are one of the most important elements of a successful business operation. Considering the high demand for coaching services, but at the same time quite good competition in the industry, I believe this article will be quite helpful.
Throughout the article, we will take a look at the main ranking factors and various marketing strategies to implement in order to get clients as a coach.
So, if you are ready, let’s start.
The following article covers:
Why is it hard to get first coaching clients?
Finding coaching clients is hard at first, and this relates to every business in any industry. There are numerous reasons for that, the most common one being “No one knows you. Therefore no one knows how reliable you are or how efficient your sessions will be.” Other reasons are:
- Lack of experience
- Lack of testimonials & previous clients reviews
- Trust factor
Without experience and as a beginner, you have to be ready to put time and effort; however, if you provide quality and follow our tips & tricks, you will be able to find your first clients. With every single client, the process will become much easier, and soon enough, you will realize that you do not even have empty spaces for new ones, so they have to pre-register for a few months ahead.
That level is achievable as everything else in this life, through belief, effort & motivation. So, I suggest we take a look at how to do so.
What to know before coaching?
Let’s, first of all, take a look at the Most Important Things to Know before you start coaching.
First and foremost, it is vital to realize that you are going to spend quite a good amount of time on coaching, especially at the beginning, until you have enough one-on-one clients and experience to start group coaching sessions.
Besides, you will need time and resources to invest in your knowledge as a coach. The most trustworthy thing would be to get an internationally accredited coaching certification that will serve as a testimonial for you and make the process of getting clients easier. But, even if not that certificate, you still have to acquire certain skills to be a good coach.
As a coach, you also must be quite emotionally intelligent, as you are going to work with lots of people with different mindsets and issues. Leave your judgment behind as you enter the room; your main focus is your coachee and how to guide them toward their desired results & success.
Know the Basics
Before even taking a professional course, you can get acquainted with the basics of coaching, for example, styles, methodologies, philosophy, and types. By the way, almost everything mentioned you could find in our blog. Here is a quick guide with the links.
There are more than 11 coaching styles that include:
Here are the Top 9 Coaching Types and Niches:
- And Career Coaching.
Four factors to rank coaching marketing ways
Now, it is time to review factors & tips that will help you to rank higher in SERPs and improve the visibility of your coaching website.
Organic and Paid marketing
Let’s get started with the definitions of organic and paid marketing in more simplified terms.
Definition: Organic marketing is a type of marketing that implements various strategies to reach certain goals, e.g., visibility, traffic, sales, etc., in an organic non-paid manner.
Definition: Paid marketing is a type of marketing that implements ads and other paid methods of visibility in order to reach the result.
Now, let’s move on to the examples.
For instance, Organic Marketing includes:
- Unpaid social media posts
- Not sponsored blog posts, by the way, these can drive huge traffic to your website if well written & SEO-optimized.
- Free guest-posts
- User-generated content
- Email newsletters
- Any other type of content that your post to gain visibility but are not paying for it, but rather SEO-optimizing it to rank higher in search engines.
Examples of Paid Marketing are:
- Paid social media ads
- Landing pages with ads
- Influencer marketing
- Banner ads
- And other marketing ways/techniques you use & pay for it in order to reach the desired outcome.
Further in this article, we will review everything in more detail to help you as a coach find your first clients.
Also, let’s review the benefits of both.
So, Organic Marketing comes in handy with the following benefits:
- It is extremely budget-friendly in most cases, even free
- Because it is aimed at the long-term results, it contributes to loyal audience building
- Allows you to build relationships with your customers and improves CRM
- Greatly improves traffic and, if done properly, drives sales
Meanwhile, Paid Marketing comes with this set of benefits mentioned down below:
- If targeted correctly gives instant results and works great for short term
- The results are measurable and can provide lots of useful insights for further marketing strategy optimization
Short-term and Long-term results
It is worth mentioning that, due to algorithm changes, all the factors cannot be predicted to rank exactly, meaning that any of the factors can have both short- or long-term results and can be paid or organic. For example, a landing page to generate leads faster with a paid ad will work for the short term, but in the long run, it also benefits you in terms of building up your email list. Plus, keep in mind that the effectiveness of various factors & methods depends on your overall strategy, as your individual marketing steps should be based on the final goal you are trying to achieve.
Top 12 organic marketing ways to get clients
I believe it is time to review the Top 12 Organic Marketing ways that will help you to boost visibility and gain some real-time clients making profits. Coaching is one of the most scalable businesses nowadays, so use your opportunity now.
In the short term
Now, we will look at the Top 5 best Organic marketing ways to get Clients in the short term. And, do not worry, those are extremely easy and achievable.
#1 Organize free coaching sessions
This is one of the most convenient ways to get first clients, give them results and gain positive reviews that will showcase your expertise. By implementing a few free sessions and allowing clients to “test the service” before purchasing, you increase the trust factor and will be able to build long-term relationships with the client.
Also, you can coach people you know for free, as a “let’s help a friend,” and afterward, they can share their results in the form of reviews that you will display on your website to get more paid clients.
#2 Make special offers and discounts
Special offers and discounts always work in marketing. Why? Because people think they have spent X amount less and saved the rest of the money..
But the point is not marketing philosophy and effects on the customer; the point is that this method works. Create a feeling of missing out by also adding a specific time when the deal will end and rush clients into purchase decisions. However, afterward, ensure good results and make them satisfied with their purchase. Coaching is an investment in oneself and should bring a great ROI ratio to the client in the long term.
#3 Get interviewed on podcasts & journals
Getting interviews on podcasts and showcasing in journals will greatly improve your visibility rate and speak about the reliability of your brand. So, whenever you even get a free offer to participate in someone’s podcast, accept it and show your brand giving people some value.
Not to just wait until someone finds you and asks for an interview; you can follow this simple guide on getting to interviews yourself. So here are the main steps:
- Find relevant podcasts & evaluate whether your targets match
- Collect data about your podcasts
#4 Write guest blogs and be a HARO source
Indeed many of you know what guest-posting is, but for those who do not, it is simply posting on someone else blog/website to gain visibility on yours or increase brand awareness.
But what is HARO? HARO stands for Help a Reporter Out, which has been used as one of the best methods to gain media coverage for quite a while. Yes, it still works perfectly fine. Plus, you can get lots of backlinks through it.
HARO is an online service that reporters and journalists usually use to get some public opinion on the topic of interest. You, as a coach, can use HARO to gather a powerful database of expert sources and connect with experts.
And simply ensure that you are writing and publishing compelling and engaging pitches that will grab attention. You can save time and money by using an AI blog generator.
#5 Use your network
Also, when marketing or promoting your business in general, do not forget about your network and connections. This is actually the best place to use your network and ensure good visibility. Surely your friends will be more than happy to help you out and share your business. Maybe you even have friends in the company that would be interested in your services, and they can provide referrals & testimonials to the company for you.
In the long term
Short-term ways to get clients and improve visibility are great but let’s not forget about the vitality in the long run. So, here are the Top 7 ways to Get Clients in the long term.
#6 Use social media pages and groups
Register to certain social media groups and be part of the community. Not a single coach can take all the clients due to extremely high demand. So, they may even redirect clients. There, make sure to, first of all, be part of the community and a group where professional coaches share their expertise, etc., plus you will always have up-to-date knowledge on industry trends.
But besides these, register in groups that are aimed at self-development, etc., because there, you can promote your services with a post that contains a call-to-action. For example, you can share a motivational quote about changing your life and add a call-to-action button to register for one of your coaching programs aimed at life transformation.
#7 Create & boost an SEO-friendly website with a blog
A blog on your website will help you build up a loyal audience in the long run. For coaches and educators, it is even a must. In your blog, simply share your topic-related content. For example, if you are a life coach, you can share articles about certain tips, tricks, and even techniques that will help people to level up their lives.
Be generous and informative; that way, when viewers read the content, they will realize that it is trustworthy and will keep coming back until one day you turn them into real-time customers with the right campaign at the right time. If you are personally not good at writing, consider using AI writing software or hiring a content writer.
#8 Host podcast on YouTube
Another way to organically market your brand and coaching services is through YouTube podcasts. Till now, many people are actually quite interested in these podcasts. Your audience may not be very big at first, but it will be the target you need. YouTube algorithm generally loves consistency, so you will grow your audience with time and regular posting.
Just ensure a few things:
- Post-high-quality videos in terms of content; make sure you give value and videos are informational.
- Post-high-quality videos in technical terms, ensure sound quality, video resolution, and other factors look and sound aesthetically pleasing
#9 Do email marketing and outreach
Another great way of organic marketing is email marketing and outreach. Create email campaigns to generate more sales and regularly send them to your clients. Make sure you are not spamming them; they will most likely unsubscribe from the newsletter.
However, remember that good email marketing will greatly help you improve sales. You have to know your audience, their needs & wants, and simply “promise to meet them” in the email, so when they do register for a course, you can make your promise come true.
#10 Start referral marketing
Referral marketing works these days amazingly. Every industry has a lot of competition, even when the demand is high. But we all are humans and trust word-of-mouth better than digital marketing. Basically, referral marketing is when clients promote your business by mentioning it to their friends, families, and acquaintances. Thus, the new potential customers already do trust your brand because they have heard good reviews about it from someone they trust.
You can actually encourage referral marketing in many ways. One of the ways is offering an X% discount for the session if the clients bring in a friend.
#11 Create engaging videos
Another way that can help you to get new clients organically increasing visibility is videos. Many people prefer to consume video content instead of reading. Therefore, use this and put some videos out there alongside your podcasts.
#12 Host or co-host webinars
Host webinars, they can be free, discounted, etc., but the fact is they will work. Even if you are invited as a guest speaker to someone else’s webinar, you are provided with a great opportunity to generate leads and potential clients. What do we do with opportunities? That is right, we use them, and we are thankful for them.
So, host some webinars, put out some useful information related to your topic, and help people to know you better to be able to make the purchase decision.
Top 6 paid marketing ways to get clients
Organic and paid marketing go hand in hand, so now it is time to take a look at the primary ways to get clients through paid marketing. Let’s start!
In the short term
With paid marketing based on your final goal, you can implement several methods that will benefit you in the short or long term. First, we will review the paid marketing ways which will give results in the short term.
#1 Create a PPC campaign
PPC campaigns are ads that are paid per click. In order to develop a successful PPC campaign, you have to complete the following steps:
- Identify your goals. What do you want to achieve with this campaign? Do you want to generate more leads, increase traffic, drive sales or raise brand awareness? Make sure you are clear on the goal; most likely, as you are reading this article, it is connected to sales - E.g., Generate the first ten one-on-one clients.
- Target the right audience, and here is a Pro Tip for YOU: do not target the keyword; instead, target the search intent.
- SEO-optimize landing pages - do not get lazy and create unique landing pages for each training program you offer; at first, there might be a need for just 1 or 2. Ensure that the loading page looks structured, modern, and pleasant to the eye. Do not forget to include the call-to-action buttons.
- Create the actual ads and publish them
- Publish & then analyze the results and performance in order to develop your further PPC Campaign strategy. Do not forget to take into account the CTR, CPA, CPC, and ROAS into account.
#2 Outreach with flyers and ads
Flyers are a more traditional form of marketing, but they can also be digitalized. Create flyers easily, e.g., in Canva for Education; you can distribute them digitally through email or print some out and use more traditional marketing. This is coaching; people who see your flyer may find it to be the true sign (and it truly is) to join the program and change their lives.
Here are some easy ways to distribute flyers:
- Hire someone to distribute them person-to-person or do it yourself
- Distribute door-to-door
- Make use of digital mail marketing
- Have an elevator pitch
We have already discussed ads; you can as well place Social Media ads and Google Ads so that your services show on other related websites.
In the long term
And here are some ways of paid marketing that will give you results in the long term.
#3 Join paid clubs & chambers
Consider paid clubs and chambers that offer great client-finding opportunities, for example, Lions or Chamber of Commerce. Basically, you are going to establish your strong online presence, and through the online networking opportunities these clubs provide, you can position yourself as a valuable resource and get hired.
#4 Create your own Meetup groups
Meetup paid groups if you are being consistent and if you know your niche. For example, if you are a life coach that is quite a broad concert, especially for a beginner, narrow down to a specific niche or two and focus on getting clients there first.
#5 Use Toastmasters
Toastmasters is quite a famous platform, and most likely, it will help you to form connections that, in the long term, will result in you getting clients. So basically, it will provide you with indirect clients.
#6 Partner with influencers
Influencers are a great deal nowadays. People tend to trust influencers as they seem more real, and their big or small audiences tend to listen to their advice. So what can you do? You can simply find influencers whose audiences will match yours and partner up.
Key skills for your coaching marketing journey
As a coach, your marketing journey is going to be both challenging and extremely interesting. Take it all as a new skill to acquire to level up your own life. To have an effective journey, you also have to put effort into the development of a certain skill set. Down below, we’ve presented the main skills you will need.
- Being consistent: First and foremost, in order to be successful in the long or short run, either way, you have to be consistent. E.g., people love and expect consistent traffic on YouTube, social media, and blogs, so give it to them (algorithms also love that).
- Hard-working: Here is the deal; at first, due to competition, it won’t be too easy, but you can definitely get through it if you follow our tips, learn a bit of in-depth marketing, and simply put in the work.
- Creativity: In order to be able to come up with all the various marketing strategies, you have to be and develop your creativity & innovation skills. There are so many great ideas that can be generated and come true with you.
- Patience։ Equip with patience; your efforts are gonna eventually bring results.
- Communication skills: Do not forget to be a great communicator and negotiator, these skills you will need not only for marketing but for coaching in general.
Keep going and keep growing; all of it is going to work out as long as you are committed and motivated.
Use Uteach to get clients easier
If you were wondering what platform you can use in order to optimize and automate all the business-related processes and get clients easier than ever, then Uteach is for you.
Uteach is an all-in-one potent automation that also includes a website and course builder alongside the end-to-end live functionality & integrations.
Basically, Uteach provides you with every tool you need to create, expand and optimize your coaching business. Plus, because it is an all-in-one platform, you can control marketing from there to focus your efforts on getting clients without utilizing multiple platforms.
We believe it is your time to succeed.