6 Ways To Give The Right Name To Your Online Course Brand

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Article by Nelli Gevorgyan

Content writer

Published 05 Apr 2022
9 min read
6 Ways To Give The Right Name To Your Online Course Brand

So, you’ve come up with the perfect online courses business idea, but you need a good business name for the launch. Deciding on the best name for your online course may not seem as important as it is, but prepare for the harsh truth: The right naming is crucial. But why?    

Because it will have an impact on:

  • Your customers’ first impression
  • Your brand identity
  • The type of customer your brand attracts

This article will cover the importance of choosing the right name for your online course. As you read, we will provide you with actionable tips on finding the right name and things to avoid while brainstorming words and phrases.


The importance of the right naming


First impressions matter not only while meeting new people. Frankly speaking, they are even more critical if you are trying to sell products online.    

While scrolling through millions of pieces of content on search engines or social media feeds, we come across different types of content and ads.    

When people see a catchy headline, text, or visual, they will most probably click to see the rest. The same goes for your online course name. It needs to answer the question the reader did not even ask yet, for you to be able to stand out from many other courses and eventually sell it. Take your time and keep some branding key points in mind after naming your company; sometimes you will have a clearer perspective of your name when you know what other parts come after choosing your company name; this is often recommended by any top rated branding company that specializes in creating allure over your company.

Pay attention to the title of your online course, as it is the first thing your potential customer will see about your program. A good name will set you to encourage people to click on your ad or open your site page.


Questions to answer before naming


Before you get too far with experimenting with different word combinations, here are some of the key questions you need to ask yourself.    

  • Who are your learners?Knowing your learners is key to both creating a course and naming it. The more information you know about your learners, the more you can feel the right way to address them. 
  • Does my course name convey the main idea of the program? - While coming across your course title, will your students understand what you will cover in that particular program? 
  • Is it memorable and catchy? - Having keywords in your title is essential. However, you still need to remember that it should not become heavy and hard to read for your potential students. 


Questions to answer before naming

6 ways for choosing the right name


You might think that this all is good, but how exactly can you come up with a perfect name for your online course? Keep reading below the tips and you will find out!


#1 Tell about the Results 


This is believed to be one of the most critical tips to develop an online course name that converts. The title you choose should communicate clearly your course mission and objectives, more importantly, how your customers will benefit from it.     

The result you are aiming for should be clearly stated and suited for your course content. If you promise something not achievable, your customers realize that in just a few seconds and will not take your online course seriously.     

So whatever you are promising to your audience, make sure it is reachable and tell them about it.    

Remember that your potential customers aren't looking to buy an online course; they are looking to purchase something that will help them achieve their goals. So make sure you clearly communicate the result you provide!


#2 Find your niche 


Niching down is another great way to find the right target audience for your online course. If you address a specific group of people in your course title, it will become easier to grab and keep their attention. Moreover, this may also give you a competitive advantage over your competitors using more general headings.


The same concept may apply to any topic and niche, so do some research, narrow down the segment that forms your ideal customer base and make the best out of your naming. 

We hear you saying, what if your course is for literally anyone or you do not want to niche down? 


In this case, you could specify in your course description that everyone can participate in your program but make sure to add some details or explanations, as well. 


#3 Make it simple 


Can a child read your online course title and understand it? If not, make it simpler. One of the most common mistakes is that course creators either use jargon in the online course title or make complex wording and sentences to describe their course content.     

You might think that the more sophisticated you sound, the more seriously you will be taken. Yet, the complex wording will not attract your potential customers; it will make them skip reading more about the course.     

Unless your online course is designed for a specific audience that should be familiar with the jargon or terms you are describing, try to keep it simple! If your title is hard to read, it will lead to losing the attention of potential customers.


Make it simple

#4 Include catchy Words


Catchy or power words trigger a psychological or emotional response of the reader. These words are often used in marketing to quickly communicate a concept and get potential customers emotionally involved with a product in just a few seconds.    

How to distinguish and make the best of the"power words"? If a word triggers any emotional, action-driven response while still being descriptive, it is a powerful word.    

The most widely used power words in marketing are the ones that generate an emotional response of urgency, scarcity, excitement, or desire. Examples of powers words include words like "Proven," "Unique," "Secret," "Money-Making," "Risk-Free," "Master a skill", etc.


#5 Know your customer behavior 


A great way to find the perfect name for your online course and increase your SEO ranking is to present a title that has been searched the most. Think about it this way; what will my potential customer search to find what he is looking for?     

If your online course title is worded similarly to what your niche searches on Google or any other search engines, you will increase your chances of ranking higher for that particular search and keywords. As a result, your potential customer will see your course title earlier than your competitors'.     

So do some keyword research on the most popular queries in your niche and adapt your course title to reflect this.


Try to understand your audience's pain points and figure out what they are most likely to search for online. If you put yourself into your audience's shoes, try to Go ahead and type a few queries on Google related to the online course you might. Create a title that they will most probably click on.


#6 Make it short 


Earlier we mentioned that it is important to showcase the results of your case. However, studies have shown that longer titles perform worse and provide fewer clicks and traffic. 


The optimal number of words for a headline highly depends on its audience, field, and content. But, keep in mind that titles that contain 7 to 12 words seem to receive greater attention.    

The key is to effectively communicate what your online course is about and show its main advantages and results, using a few carefully chosen words in your title.    

To help you come up with the best possible names and avoid common mistakes, at Uteach, we have prepared a practical video that you can check out below.

It provides helpful and traditional options for naming and successful real-life examples. 


5 common mistakes to avoid


Now let's talk about the most common mistakes that you should avoid while creating an online course brand    

Choosing a difficult name - Remember, the easier your brand name is, the more are the chances that people will engage with it.    

Creating a name that is too generic - Give people the solution or at least a hint of what they are looking for. Otherwise, if your name tells them nothing special, they are not going to perform the actions that you need.     

Ignoring the copyright research and creating something that already exists - Before coming up with a course business day, take your research very seriously, to avoid legal issues.    

Following a short term trend - While creating a name, it is not usually recommended to do something that is being hyped for now but will eventually fade away( for example, names associated with people/movies/ books that are highly popular now)     

Making a name that has negative associations - What seems a simple and clear name to us, might be offensive or negative in other contexts. This could also be overcome by having a profound research stage.     

To conclude, follow all the tips we have covered in this article and make sure to do your research properly. Remember, there is no universal formula for creating a course name that sells, but if you avoid the common mistakes and try to make something unique and audience-centered, your course brand will succeed.     

Check our blog section to explore many ways to promote your online course brand and gain income from sharing your expertise. 


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