The Importance of SEO in E-learning: Top 7 Benefits

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Article by Vera Mirzoyan

Published 28 Apr 2021
8 min read
The Importance of SEO in E-learning: Top 7 Benefits

Only Google processes over 3,5 million searches daily from all the search engines. This is a vast number, and your services may appear in these search results.

Do you know what SEO is? Probably you do, but even if you don’t, you should get familiar with this aspect of digital marketing and use it. 

The term SEO stands for Search Engine Optimization. Everybody, provider or searcher, is somehow related to SEO, but not all know it.

We make searchers on Google or other search engines, don’t we? Of course, we do! In this digital era, we all depend on the Internet and search for the required data on the net. This is how search engines work. People type any keyword or phrase searching for information they need, and the machine shows results that best match the search word or expression. In the present article, I will consider the importance of SEO in e-learning.

Why is SEO Essential in the Elearning Industry?

This is an industry that is continually developing through digital channels. Imagine people searching for the courses or pieces of training you offer, and they reach your competitors' content. You lose potential students. 

But what if you optimize your educational platform and your courses are displayed on SERPs (search engine result pages)? Doesn't it sound awesome?

Now let's go on and take into consideration the top 7 benefits of SEO that support your eLearning platform success. Come on!

#1 Availability for a Wider Market

These days people look for information online. For instance, if I need to buy something, I search for this product in different online shops and find out which offers the best quality for a reasonable price. In this way, I save my time and energy, but maybe I miss some shops with a better collection but do not have an online platform or have not optimized it for search engines.

Availability for a Wider Market

When you have a unique educational platform optimized for search engines, your website appears in the search engine results when potential learners search for similar services or information you offer. 

In this way, you do not miss your opportunity to reach students, nor do they miss learning from you. Accordingly, your valuable knowledge content comes to a broader market.

#2 Increasing Website Traffic

Of course, SEO is not the fastest approach to increasing the number of your website visitors. But if you start creating high-quality, valuable, magnetic content, you may find the winning combination that helps you stand out. 

Effective SEO requires implementing extensive research. Many people don't take the time to research the needed points and elements necessary to build their strategy correctly.

If you are a beginner, you may find this confusing. But you may do this if you choose the right platform. The best point to start with an SEO campaign is to use a keyword research tool to select target keywords. 

These are keywords that are most likely to appeal to your target market. These keywords are used in your website pages, blog posts, and other content marketing. Targeting the right keywords is a crucial factor in getting search traffic. Trying a variety of strategies will help you determine what works for you.

increasing website traffic

An essential strategy offers to focus your content around long-tail keywords. These have click-through rates up to 5 percent higher than broad searches. That means you may see slightly higher conversions in addition to faster traffic. 

Alternatively, you can see if your small business gains more traction through blog posts, videos, or whatever form of content marketing you tut. Once you know what works for you, you can tailor your content and SEO methods more appropriately to see and monitor your SEO performance and the most significant results.

#3 Increase in Brand Awareness

The more people learn about your online courses, live lessons, or educational content, the better your brand is processed. Brand awareness refers to the people's view and understanding of your services. In this case, this is about your knowledge content.

Reaching a broader market, you increase the possibility of increasing the number of people aware of your e-learning educational services.

#4 A Long-Term Traffic Generation

Although SEO is not the fastest way of generating traffic, it is the one that provides better and continual results. If you place the links of your online courses on social media platforms or different forums, you may immediately gain a lot of traffic. 

But the central part of them (if not all) will leave the platform after a few minutes and even seconds. However, suppose you optimize the pages of your online courses for search engines covering appropriate keywords. In that case, people will remain on your pages as they come here according to their will and requirement.

A Long Term Traffic Generation

#5 Growth of the Revenue

When people find your services and the quality content you offer on the top results of search engine result pages, you get real website visitors who may be converted into course buyers. It depends on you, your knowledge and skills, and how you offer this knowledge content. If you do it in an attractive and trustworthy way, people interested in learning the subject matter will follow you and pay for your valuable knowledge.

#6 SEO is Cheaper and Continual

When your colleagues and competitors pay for different formats of advertising content to reach the target market, you should invest in SEO. As mentioned above, you do not see immediate results, but SEO shows its efficiency along with time. And instead of the advertising content, this is continual.

Suppose people pay for a day of advertisement placement on any platform or social media channel. In that case, you may optimize your website pages and let them appear on the results when potential learners search for them. 

People may be interested in an online course you offer through an advertising post. But when they search for a system you provide and reach it, they are more likely to pay for it.

#7 Better Understanding of the Target Audience

One of education providers' most significant challenges is defining their target audience - learners. Indeed, you may have a general idea of who your ideal students are, but it takes some trial and error to determine who will enroll in your eLearning courses and how to attract those individuals.

Better Understanding of the Target Audience

Once you begin gaining website visitors, you may analyze this data to dig up valuable information, such as:

  • What keywords does your audience search to reach your content?
  • What are the most popular landing pages on your website?
  • How much time do people spend on your educational platform?
  • What time of the day is the most active for your audience?

All forms of this information may be used to your advantage. Accordingly, you will understand when to launch promotions, what your customers are looking for, and what content attracts them the most. 

You can also use it in your engaging digital training videos to identify the learners' problems and lead them to solutions. Data helps you optimize your SEO with less guessing to drive more conversions and set up effective pay-per-click advertising campaigns.

SEO Tools to Consider When Optimizing Your eLearning Platform

These days, when search engine optimization is one of the most common ways to reach the target market, tech people are more likely to come up with SEO tools and solutions to help businesses achieve their potential success. Small business SEO services may become the basis of digital success, of course, with the help of practical tools. Below you may find some of the most popular ones.

  • Keywords Planner - this is Google's free tool that helps to learn the keyword volume (how many times the word or expression is searched on Google) in the target location.
  • Ubersuggest - Nail Patel's offer to do keyword research. The tool has both free and paid versions. The second one offers more features besides keyword research, such as competitive analysis.
  • Keywords everywhere - this tool provides monthly search volume, CPC, and competition data of keywords on multiple websites.
  • Ahrefs - This is my favorite one. It offers quality data that makes keyword research more accessible, providing an opportunity to audit the website, implement competitive analysis, and many more features.

As you see, many SEO tools help to be chosen by search engines. However, first of all, your teaching platform should be developed in an SEO-friendly way so that you can optimize it easily. 

If you have not found such a platform, try Uteach. Here you get an opportunity to optimize the website pages, providing metadata for almost every page, including your home page, courses, live lessons, blog articles, etc. 

By the way, the blog is considered the prompting point of SEO. The importance of an educational blog is excellent for your SEO results. Thanks to the blog content, you may easily rank on the search engines, reach the target audience, and convert them into happy students.

Get Started With Uteach Today. Choose one of the pricing plans that best meets your needs. By the way, now you can use a completely FREE plan.

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Good Luck!



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