How to Create a Profitable Online Course | Beginner Guide

So, you have a brilliant idea for an online course, but the thought of turning it into reality feels… overwhelming? Where do you even begin? How do you organize all those ideas? And what about the tech, the filming, the pricing, the everything? If you are questioning whether you can pull it off at all, do not worry. You now have a detailed guide to help create your first profitable online course. 

Creating an online course is an incredible opportunity to share your knowledge, connect with others, and (let’s not sugarcoat it) make money doing something meaningful. 

To share the best strategies, tips, and insights, I consulted with some amazing people who know their stuff. Including course creators, instructional designers, business consultants, and learning experience designers. (Big shoutout to Angel Rodriguez, Jessica Terzakis, Mariana Peña,  Jan Keck, and Jessica Koch). 

Plus, I have included links to other super helpful guides, resources, and templates, which you can download for free below:

• Your Course Creation Checklist
• Top 10 Online Course Niches +Course Ideas for Your Business
• Design Your Online Course Content Checklist
• 20 AI and Automation Tools to Use in Course Creation
• 7 Special Tips To Build Email List
• Customizable templates for creating digital downloads  

Step 1: Brainstorm and pick a course topic 

If you already have some ideas on what your course is about, that is a perfect starting point. But it does not mean you already have a profitable course idea. How do you get one? We will start with an old-fashioned brainstorming way. 

First, you can open a simple Google document or just get a piece of paper as we are about to vote your ideas. As you draw a 4-column table, start by listing all the ideas that cross your mind in the first column. The ideas can be related to 

• Your interests and hobbies, like growing plants, playing a musical instrument
• Your skills, like cooking, digital marketing
• What you are good at. Maybe you are really good at languages.

Your list can seem so mixed up, but we will evaluate these ideas. You can ask yourself the following questions and mark each idea that corresponds to the criteria. 

• Which of the topics do you feel the most excited to share and talk about?
• Where do you have more experience and confidence to teach?
• Which do you think people are more interested in?

Now, whichever of the ideas has more marks is your first online course topic. But, at the same time, do not let this first decision keep you from moving forward. Here is what Gillian Perkins, an entrepreneur and creator, advises: 

“I would urge you to just go with your gut. Don’t put too much weight into the decision. This is just the decision you have to make to be able to move forward with the entire course creation process. So you just have to make a decision, even if it’s not perfect. ”

 

Gillian Perkins,

Creator, YouTube coach 

If you are looking for the most popular online course ideas, you can download our guide “Top 10 Online Course Niches +Course Ideas for Your Business”. 

Step 2: Specify and validate your online course idea 

Now, you have a course idea that you feel very passionate about. But our goal was to make it profitable, remember? I am sure you do not want to put months of effort and end up with 4-5 enrollments or so. 

In an interview with me, Jessica Terzakis, who coached hundreds of creators on starting their course business, mentioned how important validation is. She had many clients who skipped it, which is one of the most common mistakes. 

“Validate your idea before you get too far into it because it is very easy for us as creators to sit behind our computer and obsess. I've seen so many people come to me with these ideas that they've been brainstorming and putting together. And I'm like, does anyone want to buy this?” 

 

Jessica Terzakis

Curriculum designer, business consultant

Check the interest 

To answer Jessica’s question, “Does anyone want to buy this?” we will start with a simple Google search. We want to check if people (aka your potential students) actually search for that topic and speak about it.  

You can use Google Trends for this, especially if you have several ideas you want to test and compare. For example, let’s say I want my course to be about “starting an online course business.” 

In the example below, you can see that people wanted to learn more about creating online courses than marketing them. That is if we consider the average results. 

But the trend also shows that people’s interest in marketing the course is currently rising. 

As you weigh your options and ideas, it is always good to know how much of an audience you actually have. It hints at the amount of profit you will get as well as how much percentage of the searchers you can have. 

To learn that, you can use any keyword research tool. A free and easy option is Google Keyword Planner. But the results depend on the exact keyword you put into the discovery bar, even if the difference is in the singular or plural form. 

So I suggest you search for not only your general topic but more specific ideas as well. 

Note: In our example, the topic is a hot one. But even the boring and serious topics like how to do your taxes have people that need your help. So, do not think you should have 100k searches in here for your course to work. 

Check other creators and courses 

As part of our research, we also need to do a little bit of “stalking.” Which is not good unless you are doing research for your first successful course. 

“Your research can literally look like, just looking at other people who are creating courses on your topic, not copying what they're doing, but seeing like, well, how are they framing it? How are they positioning it? And are they successful?” 

 

Jessica Terzakis

Curriculum designer, business consultant 

Again, Google search can help. But you can also search for it on popular course marketplaces like Udemy and Coursera. You already know the topic for which you want to create a course (we validated that). But this next part defines how YOUR offer is different in that market. 

Let’s continue with that seemingly boring tax example. 

I got 3448 courses in English about how to manage taxes. As you scroll through the results, pay attention to

• What subtopics in tax management have they not covered yet?
• What segment of people have they not targeted?
• Any delivery methods that are missing? 

With just these questions, so many unique ideas can pop up, like tax management for influencers or creators on YouTube. 

Check how your potential students engage in your course topic

Also, for better ideas, you can search the social media accounts of some creators or check what your students ask in the discussion forums. 

If you have your potential audience around, it is easier to go and discuss with them directly. But if not, you can run surveys or check Google’s forum section for your topic. Since I could not find many options for “tax management for influencers,” I decided to check the topic on Reddit discussions. 

Related: 10 Easy Ways To Validate Your Online Course Idea

Step 3: Identify your core marketing message

We did not even create the course content. Are we already talking about marketing? Yes, we do!

Believe it or not, it is much easier to think how you prove your course that they need your course and then create THAT course. And not vice versa, when you have 100% of your course content ready and think, “How and to whom am I going to sell this?”.

So, before moving to the content part you are dying to get to, think about the following questions:

• What problem do I solve? 

Every course solves a problem. And it is not only about the information you share. In fact, information is everywhere. But your solution is what makes people buy the course. Going back to the tax course example, it can solve different problems. 

For example, one thing can be that people do not know what expenses to deduct, and they are scared they will mess up. Another is, perhaps, that they struggle to report their income to the IRS. 

You can clearly see your approach and content change as you decide what problem you want to focus on. 

• Who is my course for? 

We are not talking about your audience in terms of their demographics and psychographics. You will need that later for the marketing strategy. But for now, define for whom your course provides solutions. 

For example, they can be people who have a side hustle, like selling things on Etsy. Or maybe these are people who work remotely across countries, and they want to avoid double taxation. 

• What is my mission? 

In an interview with me, Jessica Terzakis mentioned creating a mission around the course became a game-changer for her clients before they even got to develop the content. 

“I think people often want to be part of something bigger than themselves. Do not just go and talk to people and say I've got a speaking course, and I want to help business owners become better speakers instead. Instead, attach a mission. So now you have, “I'm on a mission to help female entrepreneurs to finally find their voice and share their message with the world. And so I'm looking for female entrepreneurs who want to work with more clients”. 

 

Jessica Terzakis

Curriculum designer, business consultant 

As we combine all three, our marketing message for the course can sound like this:

“I’ll show you how to maximize deductions, stay audit-proof, and make tax filing stress-free. So you can keep more of what you earn without spending hours buried in spreadsheets or tax jargon.”

This message brings us close to the next step. 

Related: How to Create an Online School Marketing Strategy + Templates

Step 4: List problem-focused outcomes 

At this stage, you clearly know what you want and how you deliver that promise. Now, you want to communicate this message to your students. 

They should clearly see, “These are the results I’m after.” Your outcomes also set the expectations upfront and get your course to the people for whom it was intended. This way, you do not end up with high churn rates. 

“When we start creating a course, the first thing that people think about is the content. They think, “I have all of these things that I've created. Can I put them and structure them into a course?” However, that's not the best place to start. The best place to start is to think about the actual outcome of your course”. 

 

Mariana Peña

Instructional designer

When I asked Mariana how you should set the outcomes, she suggested thinking of 3 key things you want the students to accomplish as they finish the course. 

So, what specific actions your learners are going to be able to take? For example, if you teach a course on how to run a YouTube channel, you can have the following key outcomes:

• Create a content strategy that attracts the target audience and boosts engagement.
• Optimize video titles, descriptions, and thumbnails to rank higher in YouTube searches.
• Analyze channel performance using YouTube Analytics to improve video content. 

If you still cannot come up with the outcomes, reflect back on the problems we identified in the previous step and try to create a solution for each. 

Most importantly, start with an action verb and be specific in the results you describe. 

For example, Angel Rodriguez, who is a course creator at Uteach, has listed the key takeaways from each of his courses on his website. He offers training for security guards. 

This way, he gives a clear idea of what trainees can expect. As they browse the course individually, Angel describes the course outcomes in more detail. 

Related: Develop Great Learning Outcomes With 5 Steps

Step 5: Create the draft of your course outline and roadmap

Finally, for the question you were wondering to get the answer this whole time: “How do I organize my course into modules?”. 

To think of any modules, Mariana Peña suggests reflecting back on the results roadmap. That is how you are going to take a student from the starting point to the finish line. 

“First, we create a roadmap, a results roadmap. We need to think that there's only about if it's 90 days. I would say that in the first week or two, you have to prove yourself as a course creator that your course actually delivers. And this is where a lot, of course, creators go wrong”. 

 

Mariana Peña 

Instructional designer

For your course to actually deliver, each module should provide a student with a quick win. So to say, a little results in a sense of accomplishment for every lesson. 

Depending on your course topic and course type, the way you create a result-driven outline differs. For example, if the topic is a step-by-step process like building a website, then our modules will be dedicated to each of these steps. 

We would have an example outline, like

• Choosing a Domain Name
• Setting Up Hosting
• Designing Your Website
• Launching Your Website 

You can also have a thematic outline, where you develop the modules based on subtopics. If we go back to our course about Growing Your YouTube Channel, the modules can include:

• Content Creation Techniques
• Video Optimization for SEO
• Monetization Strategies
• Building an Engaged Community 

What do you include in the outline? 

After you brainstorm the modules and write them down, we can move to the lessons. So, 

• Order your modules
• Include the necessary lessons for each module
• Write down the outcome for each module
• Think about the other resources you would need for that lesson, such as PDF guides, templates, and articles, and mention them in your outline  

You can download a ready template for a 4-week course outline to get started. 

How to create an online course outline?

You can brainstorm, of course. But there is always an easier way to do everything. That is why I suggest you use Uteach’s AI course outline generator tool. You can do that completely for free and have a ready outline in a minute. 

After you log in for free, you can access the tool from your creator dashboard. As you hit generate, you can see the ready lessons and modules in the course-builder, which you can edit. 

For example, here is a snippet of a course outline suggested for a project management course. 

Related: How To Create a Course Outline The Easiest Way with a Template

Step 6: Plan your lessons

So far, we have been planning your course content on a module basis. Now, we will make it more granular. Which means planning your lessons, how you will deliver them, and what you should cover in each lesson. 

Deciding on the format

If you want the most engaging delivery format, it is video courses. According to a study by Forrester Research, people are 75% more likely to watch a video than read any material. So, if you can record video content, that is for the better. 

In an interview with me, instructional designer Mariana Peña mentioned that the combination of video and audio content is what works best for her clients. 

“If you can and are able to record video content, we're going to start there. We're going to choose either you're speaking to the camera, or they're reading the slides. But I also recommend that you just extract that audio and put it in the private podcast. And now, we're going to create intimacy because the video creates trust. And the private podcast creates intimacy”. 

 

Mariana Peña

Instructional designer

But does everything need to be a video? Nope! Some learners love to read through structured text that they can highlight, bookmark, and revisit. Text-based courses are great for dense topics where learners might need time to process information. So, along the way, you can include

• step -by step guides
• case studies
• examples
• eBooks, etc. 

How do you keep learners engaged and active? Of course, when you get them to do things.  That is why it is better to have hands-on activities that help learners practice as they go. For example 

• quizzes
• assignments
• challenges 

Jessica Koch, a sales consultant whom I interviewed, also suggests including meetings with you if you offer pre-recorded courses. 

“As a creator, I really think it's important to have a hybrid piece. So, having video workbooks, modules, and a process they go through online, but then coming together in a group session to have a discussion and to go deeper with the material and to really get the insight and the feedback. I think it is super important, especially as you're establishing a new product”.

 

Jessica Koch

Sales Consultant

But you do not have to choose just one format, and you do not have to do it all at once. Just see what works best in your case. 

Creating the online course content 

When creating your course content, should you write an exact script or just wing it with bullet points? 

The answer depends on your style. But here is the thing.  Detailed scripts can feel restrictive and awkward, especially if reading from a teleprompter is not your thing. Plus, they take up a ton of time. 

But this does NOT mean you cannot plan what so way. You can have detailed points according to this structure:

• What. Tell your students what exactly they will learn in that lesson and what you plan to cover. Remember the roadmap we created? This is why we did it. So, we just visually map the journey for the student. 

“What we're doing here is we are bringing their brain into our universe of learning. And we are telling them we're here, we're going here. But right now, we're only taking two more steps”.

 

Mariana Peña

Instructional designer

• Why. Explain why they need to learn what you are going to cover and why it is important that they know it. 
• How. Depending on what your topic is and how you deliver the lesson, you can explain how to achieve the thing or avoid a thing you described in the lesson introduction. Might be your lesson even requires a video demonstration or screen sharing. So, if you can find a way to show what things are like in some kind of visual way, that is for the better. 

And lastly, you can mention some common mistakes you want them to avoid or vice versa. The best example or practice you want them to consider. 

Download our guide, “Design Online Course Content Checklist” to learn more. 

How long should each course lesson be?

The question about the length of the course and module is something everyone wonders about. I asked several course creators what their best practices are. And the answer was always simple: keep your modules short. 

Yet, how short is too short? Angel Rodriguez suggests keeping each lesson under 12 minutes. 

“Some of the topics you want to keep bite-sized and crisp so that you want to reinforce what you're trying to get across in that particular module. How long can I listen to this? Is it enjoyable? And if so, let's keep it under, you know, 9 to 12 is my ballpark”. 

 

Angel Rodriguez

Creator at Uteach 

However, this is not a strict rule. Your course length will depend on

• Your topic
• Your format
• Your course business model 

A little heads up. Do you need to have an MVP?

When it comes to producing content, course creators usually use different approaches. 

Some prefer to produce only a little part of it, like the first module. Why? Because they can make the first module their minimum viable product (MVP). If you spend months of work without testing if anyone wants to buy, you risk creating a course that will not sell. 

And as you test the course and sell a part of it, you will get an idea if you need to change the course pricing, your positioning, or the learning experience itself. 

For example, Jessica Terzakis recommends working on your video content and marketing it simultaneously. 

“I can work on my content and my modules, and I can also work on other pieces like marketing and staying in front of my audience and building that community so that when I have the course ready to go, there are people who are excited, and willing to say yes to working with me in this course.” 

 

Jessica Terzakis

Curriculum designer, business consultant 

Step 7: Film the modules and refine your video content

We have done all the heavy job with the content. So, high five for that. And now it is time we actually produce it. 

Whatever approach you decide to take, here is what to consider when filming your online course content. 

• Choose the right format for you. Are you more comfortable speaking directly to the camera, or does walking your students through slides feel more natural? Either works, as long as you are confident and clear.  If you are camera-shy, start with slides and a voiceover. But as a student, we always like it when we can see the instructor. 
• Set your space. No, you do not need to set up a fancy studio. Just make sure your space is clean, well-lit, and clutter-free in the background. 
• Be yourself. Your audience is signing up for you, so show a little personality, even if your face is not on the camera. You can include stories, humor, or quirks that make your teaching style unique. Think about this: What would you say if you were explaining this to a friend? Now, you can say it to the camera.

Related: Best Equipment You Need For Creating Your Online Course

After the filming, you will also need a little editing. We are not making this a Holywood production. So, you do not need to pay for fancy and expensive tools to edit. But you can always hire a professional who can take care of all of this. 

To make the video even more engaging, you can

• Add visual elements, like text overlays
• Cut unnecessary content
• Add a common outro with your branding and CTA at the end of each lesson

Step 8: Pre-sell the course and collect feedback 

Do you think you are done with creating your online course? Not for the long shot. In fact, this is the stage when you test how the course you created resonates with your audience. It would be funny to think course creators who make 6-7 figures got there on the first try. 

In our podcast interview, Uteach course creator Angel Rodriguez mentioned he actually relaunched his course multiple times before getting the final product. 

“I relaunched, I did another relaunch, and I got some feedback from that relaunch. And that's another thing you should always do is check in with your students, see how they are enjoying the course”. 

 

Angel Rodriguez 

Uteach course creator

And before you get ready to launch, lots of creators recommend having a pre-sell strategy in mind. Here, everything starts with your sales page, how you grow your subscribers' list, and how you entice people to enroll early. 

Create a sales page

Your sales page is your first impression. Here, you want to highlight the benefits and unique opportunities your course promises. For example, you can include testimonials and exclusive bonuses for early birds. These elements not only attract sign-ups but also build anticipation and excitement.

You can download our Sales Page Example template to get started. 

Related: How To Build Your Online Course Sales Page With 10 Elements

Grow your subscriber list 

Building your subscriber list is also important. On your sales page, you can offer free, valuable content like webinars or an eBook as a lead magnet. This way, you can keep potential students engaged and nurture them until your course is ready to launch.

For example, if you were to create a course about business, you can have a lead magnet like this business idea list:

Refine your course content based on the feedback.

The goal of pre-selling is not only about generating revenue in advance. It is also about how you can make your online course even better based on the feedback you get from the participants. 

Another successful creator I interviewed, Jan Keck, often asks his students for feedback. He uses forms to ask what they liked and what they want to be improved in the course. 

Sometimes, he even offers incentives for students who provide feedback, such as additional bonuses and more content. 

Besides, it would be an excellent chance for you to ask for testimonials that you can use in your course launch campaign. 

“I send out detailed forms, which usually include me asking for testimonials that then I can use to put on the page for the next for the next course. Especially if there are some stories that get shared where somebody has a big transformation. I often use those in my emails, in my marketing”. 

 

Jan Keck 

Learning experience designer 

When asking for feedback, you can include questions like

• How has this course impacted your skills or knowledge in the subject?
• How would you describe the overall experience of taking this course?
• Would you recommend this course to others? If so, why?
• What was your favorite aspect of the course, and why?

Related: How to Effectively Collect Feedback on Online Courses | +Examples

Step 9: Create an experience around the course

Now that we are closer to your course launch, let’s not forget one important detail. It is the experience your online course provides. By experience, I do not just mean your course content. Because if it were just for the content, your students could browse content for free. 

Experience includes a whole relationship with your students, from before they join your course to after they finish it. 

“As people go forward and buy courses, they're also looking for an experience. So, what was the experience like working with this person and being in this person's orbit? Do I just feel like a number? If you are not creating a client care experience around your course, ensuring somebody starts from the beginning and moves through the end, but really keeping in touch with the clients, seeing how they're progressing”. 

 

Jessica Terzakis

Curriculum designer, business consultant 

So, think about this: How can you turn your course into more than just “content”? How can you make it an experience they will remember, recommend, and come back for more?  It could be your engaging course description, the welcome email they receive after signing up, or even the vibe they get from your promotional content. All of this builds trust and anticipation.

As for the lessons, make sure you have moments of interaction with your students. 

Maybe a quick reflection question, a short quiz, or a comment section where they can share thoughts. This reminds students they are part of something bigger, a learning community.

Speaking of the community, how do you actually run a community for your course?

It could be a private Facebook group, a Slack channel, a Discord server, or even a community feature built into your course platform. So, 

• Post discussion prompts, share resources, and tips
• Encourage students to share their questions and wins

Now, what about when the course ends? Should the community end, too? Not necessarily. Your community can become an ongoing space for students, a place where they keep learning, networking, and staying connected with you. And who knows? They might even be your first customers when you launch your next course.

Step 10: Put the course out there on the right platform 

Where should you launch your course? This is a million-dollar question. 

When it comes to hosting your course, you have two main options: self-hosted platforms and marketplaces. 

Self-hosted platforms 

A self-hosted platform is a dedicated space where you have full control over your online course. It allows you to create, manage, and sell your course on your own terms, using tools that let you design the learning experience, set pricing, and handle student enrollments. 

Why start on self-hosted platforms?

• You have total control over your course business, your content, and how you handle enrollments.
• You can establish your online course branding
• You can build relationships with your students since you have access to their emails
• What you earn is (mostly) what you keep 

One of the best online course platforms you can start with is Uteach. It offers everything you need to create, sell, and deliver courses, from customizable website templates and automated tools for live sessions, quizzes, and student tracking. It is an all-in-one platform that handles payment systems, course hosting, and marketing. 

Here is what one of our clients shared on a podcast interview:

“Suppose you have a passion for doing something that you have some expertise that you can bring to the table and share with other folks. In that case, there's no better platform than Uteach for doing it online”.

 

Angel Rodriguez

Uteach course creator 

Marketplaces 

Marketplaces provide a space for you to sell their online courses through a third-party platform. Students can browse an extensive catalog of courses from different instructors, making it easy to find what they need. 

Why sell on marketplaces?

• You already have an audience looking for courses
• There is no need to set up your individual space; just upload your course content
• Marketplaces help with the trust factor and credibility

But the thing is, they take a cut of your sales, and you’ll be competing with other courses on the same topic. Some reputable marketplaces you may know include Udemy and Skillshare. 

Related: Online Course Platforms: Marketplaces vs. Self-Hosted LMS 

FAQ on how to create an online course 

How do you create course content? 

Creating course content involves taking the main topics from your course outline and turning them into detailed lessons. Start by breaking each topic into smaller, focused lessons. For each lesson, define what students will learn and how you will teach it. Will it be through a video, written material, a demonstration, or maybe an interactive quiz?

Once you know the format, organize your content clearly. For example, start with an introduction to the topic, explain the key points step by step, and finish with a summary or an activity to reinforce learning. If a lesson needs visuals, like slides or diagrams, create those alongside the material. The goal is to make the information as clear and actionable as possible for your students.

Is creating an online course difficult? 

Creating an online course can feel overwhelming at first, but it is totally manageable if you break it down into steps. Start by focusing on what you know best and your topic. Since you started thinking about starting a course business, you most likely already have some ready materials as well. 

Sure, it takes time and effort. Especially if you are learning new tools or trying to make your content stand out. But is it impossible? Absolutely not.

How long does it take to create an online course? 

Creating an online course can take from a few weeks to even 5 months. It depends on your course length and complexity. For a shorter course, like a mini course, you might be able to wrap it up in about a month. 

But if you are creating something more detailed with multiple modules, interactive elements, or video content, you can need closer to three months.

This includes planning, creating the content, filming, editing, and setting it up on your platform. Of course, the timeline can vary based on how much time you can dedicate each week and whether you are working solo or with a team.

Related: Course Length Guide: How to Get it Just Right

How long should I make each module? 

The recommended length to keep your courses is making it up to 4-5 modules. As for the lessons, it is better to keep them under 12 minutes. According to Mariana Peña, an instructional designer, comprehensive courses like those with 40+ hours do not perform as well as shorter courses nowadays. 

Why? Because shorter, bite-sized content is easier for students to digest. And it keeps their attention. Would you rather watch a single, overwhelming hour-long video or take a few smaller lessons that let you take breaks and absorb the material? Sure, you would choose the second option, and so will your students. 

Yet, it does not mean you should make this recommended length a rule of thumb. The most important thing is to keep your lessons engaging and focused, after all. 

Can online courses be a profitable source of income? 

Absolutely, online courses can be a very profitable source of income. But it depends on how you approach it. Do you have valuable knowledge or a unique skill to share? That is your starting point.

Profitability comes from a few things: choosing the right topic, understanding your audience, pricing your course well, and, of course, marketing it effectively. 

Some creators earn a little side money, while others turn it into a full-time business. Just to give you an idea, successful creators can make $10.000-$30.000 on average per month. 

The best thing? Once your course is created, it can generate income over time with minimal effort to maintain. But let’s be real; it is not an “overnight success” type of thing. You have got to put in the work upfront.

Related: How to Make Money with Online Courses: A Beginner’s Guide

How do I price my courses?  

Pricing your course is a mix of strategy, knowing your audience, and understanding the value you are offering. Start by asking yourself: what is the transformation or result my course provides? A course teaching someone how to edit videos professionally will likely be worth more than a basic beginner’s guide to cooking.

You will also want to research your competition. What are similar courses charging? Do not underprice just to compete. People often associate price with quality. Consider offering tiered pricing too: maybe a basic course for one price and a premium version with extras like live Q&A or templates for a higher price.

Lastly, factor in your audience. Are they hobbyists, professionals, or businesses? Each group has different budgets and expectations. But remember, your pricing does not have to be set in stone. 

Related: How To Price Your Online Course | Expert Methods

How much does it cost to create an eLearning course? 

The cost of creating an eLearning course depends on several factors, like the type of content, the tools you use, and whether you are creating everything yourself or hiring professionals.

If you are going the DIY route, your main expenses might be tools like a video editor, a microphone, and screen recording software. This can cost anywhere from $200 to $1,000 if you need to buy new equipment or software. But if you already have these tools, the cost is significantly lower.

Hiring professionals, like videographers, editors, or instructional designers, can increase the cost dramatically, ranging from a few thousand dollars to $10,000 or more. And do not forget about hosting fees if you are using a self-hosted platform or course creation tools with subscriptions.

Related: How Much Does It Cost to Develop an Online Course

What is the best platform to sell an online course?

The best platform to sell an online course? Not to brag, but it is Uteach. Why? Because Uteach is designed with creators like you in mind. It is an all-in-one platform where you can easily build, host, and sell your courses without any technical hassle.

With Uteach, you get complete control over your branding, flexible customization options, and tools to create a professional learning experience for your students. Plus, you can offer live lessons, quizzes, certificates, communities, and more to keep your students engaged and coming back for more. 

Ready to get started? Try Uteach today with a free trial and see how easy it is to turn your knowledge into income.