What is Content Creation and Why It's Important

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Article by Vera Mirzoyan

Published 24 Mar 2021
10 min read
What is Content Creation and Why It's Important


You have a personal online teaching website and are passionate about sharing knowledge. Naturally, the first thing on your to-do list will be to create engaging online video courses the students will need and like. 

However, there are some points you need to go on and experience in some aspects to reach your real success. No matter you work on creating courses or adding new pages to your website, it is content creation that is considered to be the most critical thing to focus on.

What is Content Creation?

Content creation is a time-consuming process that covers a lot of activities, including identification of a new topic that is required in the market, choose the form of content you want to go on for the content, strategy development (keyword research or otherwise),and the production.

Regardless of the fact you decide to create online video courses, conduct live lessons, organize a webinar, or operate a blog, content is a very essential point you should focus on and pay significant attention to. 

As it is said, “The content is always the king” and it is the content that drives people, arouses their interest, and helps to make decisions. So, think more about presenting content that attracts people and engages them.

When you put a step forward on schooling online, you probably think that everything (for instance, an online course) should be perfect or very close to it in order to be worth publishing. 

However, this is just a common misconception and not the best approach. Everything takes time and proficiency comes along with the experience in the sphere. For instance, you may start with mini courses, webinars or live streams, training sessions, blog articles, PDFs or e-books, and so on.

Start the Content Creation Process

Creating great content always starts with some kind of action. Yet, do not think it must be a radical action. Everything starts with thinking and making notes.

Content Creation for Online Video Courses

If you are about to create an online course that you are meant to publish on your website, then you should start with brainstorming and writing some topics you want to speak about on your course.


Content Creation for Online Video Courses


The next step is to make research and shortlist these online course topic ideas. First of all, you should understand whether or not that topic is required in the market and shape a clear image of how much is its volume. Do not go for topics that are not trendy and potential learners are not interested in learning them.

Once you find the best topic to work on, go on creating the content plan. Write down the responsibilities you are going to take. If you are not so experienced in recording videos, take notes about what you are going to speak in order not to miss essential points. 

The process is somehow complicated for beginners when they have to focus on both the technical aspects of the process and at the same time, remember to speak about everything important. Make a step-by-step approach and manage the process in the most effective way. 

If you have the image of the flow you know what to do and how to make your actions to manage to do everything through deadlines.

Sometimes you need to visualize some points and pre, sent them with SlideShare presentations. To organize the process smoothly, create these presentations in advance. You may use Google Slides

Another piece of content to consider is the quizzes. With the help of Uteach you may create such tests and automate the learner assessment process. The system will check the passed tests and provide results while you may spend this time on something more important.

Content Creation for Live Lessons and Webinars

The importance of content creation is high incase of live meetings and pieces of training as well. You should again think about the topics and divide the overall duration into different activities.

This way, you will also manage your time and know how much time you may spend for instance, on explaining the topic, and how much time to devote to answering the questions, and so on.

Content creation is even more essential when you work with pieces of training that require more than one online meeting. Here you should clearly imagine the sequence of the topics and manage the continual lessons so that it be logical. 

The topics should continue one another and the learning material should be easy to understand.

The same is about webinars. We know that such pieces of information are useful for increasing brand awareness, reaching more people, and engaging them in the online educational process.

Content Creation for Educational Blog

When we speak about content, the blog is the first thing that comes to our minds. The benefits of blogs are significant for any kind of industry, but even more in the educational website. In one of the previous articles, I have already discussed the benefits of blogs in education. Ou may check it out.


Content Creation for Educational Blog


For operating a blog and writing blog articles, you need to implement a few steps. And you need to make some more efforts if you want to reach efficiency and generate real results. Below, I am going to present these steps.


Step #1 Think about Topics


First of all, you should understand what you want to write about and how much knowledge you have in the field. Are you really that person who has enough experience and skills in the niche to share it with others. I’m sure you are.


Step #2 Analyze and Make Shortcuts


How much is the topic you choose in demand in the market? Sometimes, you may have a desire to write a topic that is not required in the market. Imagine, you present content that people are not interested in. Does it make any sense? You do not want to waste your valuable time.


Step #3 Implement a Keyword Research


Keywords are words or phrases people type in search engines and search for information. Research and find keywords related to your topic ideas, that have high volumes and low difficulty. 

The volume shows how much is the keyword searched and difficulty represents how much content is already available on search engine results pages. The more quality content is published the more difficult it becomes to appear on the top results. So, choose keywords that will help you appear at the top and reach potential readers.


Step #4 Analyze the Competing Articles


You are always recommended to search for your keywords and realize what kind of content your competitors provide for that topic. Analyze the material and check out how much is the content length, what kind of visuals are used, how many images are presented, or how detailed the topics are researched and explained.


Analyze the Competing Articles


Step #5 Go on Writing


Having a general understanding of any aspect, start the writing process. Make sure to write better content than available on the Internet. Divide the topic into subheadings, use 2nd and 3rd headings. Write the textual content in separate paragraphs. 

This makes the content easier to read. Include visuals (images, videos, gifs, etc) to make the content more eye-catching and engaging.

Make sure to use your keywords on headings and the text content, but do not overuse them. Present original content and get ranked on search engines, reaching your target market. Otherwise, if you go against the policies, your website may be banned by search engines. 


Step #6 Answer Questions


Your content should be useful and qualified. Through these pieces, you should answer specific questions that are common in the market and need to be answered. Make sure you have made enough research and know the pain points of the target audience.

The next thing is to present as many details as required to fully realize the readers’ expectations and provide complete answers.


Step #7 Make the Content Available


Once created content should be available for the target audience. First of all, it should be published on your website. Then you may share it on different platforms, including social media channels, forums, and discussions, and so on.

Content Creation for Social Media

These days, when social media channels are considered to be very effective and useful marketing tools, it is very essential to focus on the content published on social media. In order to make it worthy, you need to spend time on research and analyze the market of audience and competitors. 

Content creation is the most important element of any social media campaign. This is the reason your goal should be to create original content that is representative of your brand. Here also, there are some steps to follow.


Content Creation for Social Media


Step #1 Identify the Platform


Before thinking about the social media content, you should know the platform it is going to be posted on. Today when there are so many social media channels, people have some expectation of experience they have on different channels.

To choose the best platform, consider where the target audience is most likely to appear and why do you want to rely on social media channels.


Step #2 Decide on the Type of Content to Publish


According to the social media channel you choose, you should decide on the form of content. For instance, you can post no other type of content but video material on YouTube. You can post visuals and texts on Facebook, and you cannot post links on Instagram. 

Hashtags are more common on Twitter and Instagram, etc. So, it would be best to start hashtag campaigns on your social platforms. There are many more features you should consider in order to choose the best type of content for your chosen social media platform.


Step #3 Consider the Audience Expectations


When following any page on any social media platform, the audience forms an opinion and expects a specific type or style of content. You should follow the audience’s opinions and expectations to make sure you provide the content they look for.


Step #4 Prepare the Content Plan


This is probably the most essential point in providing an effective social media experience. Creating a content plan will help you manage the process and organize the posts effectively. Thanks to the content plan, you may manage the time, schedule posts, and increase engagement through static publishing.


Prepare the Content Plan

Website Copy Creation

Creating content for website pages requires more attention and consideration. This type of content needs to be not only quality and original but also attractive and eye-catching. Web pages are created to reach people on the online platform and present some services or products.

In order to create content for your online teaching website, you need to know your target audience and present content material they will like. Do not speak about how useful your courses or other educational services are. Instead, tell them what benefits they will get and how much success, then let them make a decision on their own.

If you want a platform where you may resent your quality content and start the teaching process, regardless of your specialty, then you may check out the features of Uteach. Here you may get the right path to your dreams.

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