How To Do TikTok Marketing For Your Online Course Business

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Article by Gevorgyan

Content writer

Published 07 May 2022
14 min read
How To Do TikTok Marketing For Your Online Course Business

TikTok is a social media platform that literally BOOMS the internet. Do the correct content, go viral, and drive clients for your business! 

But is everything that simple? Yes and no. TikTok is a truly powerful platform for marketing, especially with the growth of audiences who love to use the platform for education. So, in this article, we will try to understand how to use Tik Tok for your online course business.  

If you are ready, let’s start! 

Why use TikTok for your business

First of all, let’s take a look at the main reasons why you should use TikTok for your business.  

  • Exposure: TikTok has an incredible algorithm and offers unimaginably huge opportunities for exposure overnight. It gives you access to audiences other platforms do not offer. Of course, you have to create high-quality videos, be creative and experiment a lot, but you have the hugest chance to go viral on TikTok rather than on any other platform. 
  • User-generated content: TikTok offers a unique solution. Now it is not just a dancing app, you can find any kind of video there, and each creator will easily find the right audience. Many people now use TikTok for educational purposes because, in videos from 30 seconds to 3 minutes, you can provide really valuable information to your users. Taking into account the dynamic industry and the fact that no one has time, this is just perfect. 
  • Based on interests: One of the best features of algorithms is recommending to users content they are interested in. Every user’s recommendation page differs and is customized. Therefore, when you use TikTok for your business and have a clear idea of your niche, you can be sure that users who are interested will see and interact with your content. 
  • Time-Saving: Of course, you will need to have a strategy and content plan for the videos, as consistency is important everywhere. However, let’s be honest, Tik Tok remains one of the easiest apps to create videos right in it and publish. What do you need? Lots of creativity!
  • Inspiring: You can scroll through recommendations to check out the competition. TikTok is an amazing app that is a real place to grab inspiration from and come up with even better content. So, basically, your market research will be watching funny short videos of others. Isn’t this great?  

Professional Benefits

Besides the general benefits of using TikTok for your business, there are a few professional benefits you get while using this app. Let’s take a look at those: 

  • In-feed and Top view ads: The top view ads are features of TikTok for business. Those ads appear once a day when a user launches the app. Meanwhile, In-feed ads are those that appear on users for your page. The algorithm shows ads to those users who potentially will be interested in the product. 
  • Branded effects: With this app, advertisers can add AR, 2D, or even 3D effects, thus increasing brand awareness.
  • Hashtag challenges: You can create a challenge with a motivational factor (mostly a material prize) to encourage users to create videos using your brand’s hashtag. Thus, you will also increase brand awareness. 


Course creator records tiktok

7 tips for marketing your online courses on TikTok

Now, it is time to get practical. Here we will share the Top 7 tips to market your online course on TikTok. The crucial factor is that all those tips are highly practical. So, let’s start. 


Tip 1 - Create a TikTok Pro account 

First things first, how to create a TikTok Pro account? Follow the steps mentioned down below:

  • Go to your account’s “Settings & Privacy” > “Manage Account.”
  • Click on the “Switch to Pro Account” option.

Why would you need a Pro account? Well, first of all, you will have access to Pro tools such as analytics. Analytics and reports are essential, especially for businesses with goals connected to the audience, brand awareness, and sales growth.  

With TikTok analytics, you can see stats such as weekly, monthly views, followers, and trending videos. 


Tip 2 - Identify your target audience 

Now it is time for you to identify your target audience. Why? If you do not know who you are aiming for, you won’t have an effective following. What I mean by this is that remember, you are not a general curator. You are a course business owner, and what you need TikTok for is to increase your brand’s awareness and sales. So, knowing what audience is most likely to be interested in your content and potential purchase of products is significant.  

What benefits does knowing your audience give you?

  • Cerate better and relevant content that users will be genuinely interested in 
  • Improve the quality of your videos 
  • Knowing customer’s needs and expectations, therefore knowing pain points and offering solutions that will drive clients 
  • More clients will result in more sales.
  • Increase brand awareness and positive public image  

How to identify your target audience in TikTok? 

In order to know your niche, you should:

  • Understand who generally would like to purchase courses your offer (e.g., is it programming or lifestyle course? Because they have completely different audience ranges)
  • Check out your competitors in the same niche. Research, find other coaches, see what content they make, who they aim to target, etc. 
  • Experiment - failure shouldn’t stop you; keep experimenting, and you will find the right market. 

Also, some general content that every course creator can create can be:

  • The shooting process - where you, in a 15-second video, show what equipment you use, how you prepare background and lightning to shoot the pre-recorded class 
  • What equipment can you use to create high-quality videos? 
  • Share tips you teach in your course to create valuable content for your audience. 
  • Educational content  
Identifying target audience

Tip 3 - Come up with the hashtag strategy 

Many of you may underrate hashtags, but those are actually quite powerful. Use short captions and make sure to add hashtags. Hoover, do not add just everything that comes to your mind; add relevant hashtags. Those will help your content to be more discoverable; it is like search engine optimization. For example, when users search for lifestyle courses, and you use that hashtag, they will most likely see your video. Besides, videos with relevant TikTok hashtags help algorithms to show those to the right audience.  

For example, for programming those hashtags can be: #programmingcourses, #programming, #phyton2022 

For lifestyle coaching: #changeyourlife #lifestyle, #lifestylecoach 

In order to find the correct hashtags, you once again have to take a look at the competition. Try to do research in order to identify what hashtags they use. Pay close attention to those videos that have many views and engagements; what hashtags are in there? Pick them and start experimenting. 

Tip 4 - Use trending sounds and participate in various challenges 

Using trending sounds for everyday videos? Yes, absolutely do that, especially if those are funny challenges. These types of videos, of course, are not your main content, but they can boost the activity of your profile from time to time. Besides, by having this kind of lightweight video to blend the serious content you provide, you are being more realistic with your audience, and they see your “funny” side. That can positively influence the trust factor increase towards you, your team, and your business. 

Tip 5 - Use paid advertising & Influencer marketing

Paid advertising and influencers will help you to promote your blog. For example, when you know your niche, you can identify influencers whose audience is most likely to purchase your product and collaborate with them. Collaboration can be them mentioning you in the video or making a whole separate review video about the course they have purchased from you, and how it affected their life, what skills they have gained, etc. 


In-feed ads are a form of paid ads you can create on TikTok. Basically, what you do is create a normal video and then pay for an advertisement so that it reaches the targeted audience.  


Tip 6 - Optimize your profile 

If you want to succeed, it is essential to have a profile that speaks for itself. When users visit your profile, they expect to understand who you are and what it is about. In the bio, mention that you are an online coach and the industry, be that lifestyle, content writing, programming languages, data science, etc.  

Afterward, add a link to your online coaching website so that interested users have the opportunity to visit and check out the courses you offer. Also, make sure to link to other social media platforms such as YouTube and Instagram.  

Tip 7 - Be consistent & Have a strategy 

If you want to succeed on any social media platform, the first thing you need to remember is the importance of being consistent. When you have a plan and strategy to achieve your goals, certain levels of sales, etc., keep in mind that social media platforms favor accounts that post regularly. So, in your content plan, include a topic for videos to post every day or at least five times a week in the case of Tik Tok.  

Thus, you will create content that gets views, organically grows your following, and satisfy your audience, who expect to see your videos in their feed.  

What about the strategy? In order to have a strategy, first of all, you need to have goals. Answer the following questions to set goals: 

  • For what are you creating these videos?
  • What is your short-term and long-term destination?
  • Do you want brand awareness, audience, or sales?

Also, when setting goals, remember the SMART technique. Your goals should be specific, measurable, achievable, realistic, and time-specific.  

When you have a set of goals, both for the short and long term, the next step is to constantly track your competitors, e.g., what hours they post on, what hashtags they use, and what type of content goes viral.  

Create a content calendar to know your next steps, plan tactics to keep up with the overall marketing strategy, and chive all the goals. 


Business grow strategy

3 “Don’t Do”s in TikTok

TikTok gives you freedom over everything; however, even here, we have a list of Don’t Do’s if you want to succeed. Som let’s take a look at the mistakes that are better to avoid:

Posting irregularly 

The biggest mistake you can make on any social media platform if you have a certain growth goal is to be inconsistent. If you post for 2-3 months, quite regularly, even a few days of being not productive can ruin all your efforts. Of course, there may be emergencies, or maybe you do not have any more creative ideas, but here is a simple solution. Plan your content at least one month ahead, and have at least 20 videos ready to publish in drafts just in case of any emergency. That way, you will always have content and ideas and won't ruin everything you have achieved so far. 

Posting content about everything

If you post content about everything, not only will you generate an audience completely discouraged from purchasing your course, but you will also confuse algorithms. Pick a theme, know your niche and create content that suits its purpose. 

Being way too serious 

Yes, it is important to have a theme that you follow. However, that does not mean you are not allowed to make humorous videos. In fact, those will bring you more awareness. Once a week, make a good joke, which will be even better if it somehow relates to your online course creator’s reality. Because that way, you will boost the account’s awareness alongside the right audience.  

Let’s remember no matter how much educational content can be provided, TikTok is still a place to relax, so do not overwhelm people. Balanced content is the best solution. 


Do not do

The 3 best examples of online course promotion on TikTok

Success is always achievable, especially if you learn to form the best. Let’s take a look at the top 3 Best examples of online course promotion that coaches use. 

Tori Gordon

Tori is an incredible life coach that helps people to be more self-aware and create the life they want. Everything in the profile, including her content, speaks about what she is doing. She cerates short, however, very engaging and helpful TikTok videos, watching which she awakens the sudden urge to purchase a full course to better understand oneself and be able to change a life.  

What can we learn from Tori? Publish content connected to your niche, build up an audience and value their trust in you, and optimize your profile, so users instantly get who you are and what you are doing.

Vanessa is one of the vivid examples of a business owner who successfully promotes her services, including online coaching on TikTok and Instagram. If we take a look at her accounts, in particular, TikTok and Reels videos, everything is connected and makes sense. Anyone can instantly grab an idea of what she is doing. Besides, she makes sure to shoot high-quality videos and sometimes does humorous videos to reach more people, which is a very wise strategy.  

What she does is help creators get visibility. So, basically, she provides free tips & tricks that really work. And when creators get results due to increasing trust factor, they pay her to get to know more about t with personal coaching sessions. Besides, she does not forget to casually post motivational content that also influences the trust factor of the audience in a positive manner.  

What can we learn from Vanessa? Simple, be real, be engaging, stay consistent, and do not be afraid to share free tips & tricks. 

Josh McCartney

Josh is a remarkable memory coach who successfully uses TikTok to promote his business. All his videos are connected to his theme. And he uses approximately the same strategy as Vanessa and Tori do; however, what we can learn from him is the heading he uses. First of all, all the videos are named properly, and the heading is vivid and easily readable. Secondly, they attract attention and are short. Some examples are “Mastermind Announcement,” “I was bullied,” and “3 keys to memory”.  

Another thing we can learn from Josh is his voice intonation, speed, and excitement when he speaks in his videos. Body language and voice are powerful elements in the creation of trust and a reliable image.  

So, to wrap things up, what can I say? I can say that TikTok will help you to promote your business and market your courses if you follow all the tips and tricks mentioned in this video. Especially effective marketing will be if you avoid the mistakes mentioned and take a look at the best coaches who also have TikToks, to learn from them. 

I am sure it is going to work out great; all you need is a little bit of time and effort.



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