Online Course Development: Create and Sell Courses

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Article by Vera Mirzoyan

Published 23 Apr 2020
4 min read
Online Course Development: Create and Sell Courses

Currently, when normal life is disrupted around the world, people offer different approaches to keep up with the circle of life and ensure progress in various areas, of course, following all the rights and restrictions. Education is one of the most important areas. 

Obviously, this is one of the few areas that can be fully developed in the online environment. And in this article, we will understand how.

Surely, you have heard about online course creation. In the 21st century, while learning something new, people much rely on online courses. 

So, why don’t you want to start your own online course design? Learners will be satisfied with the trustworthy knowledge they get. On the other hand, you’ll be glad of the helpful content you share with the audience and their appreciation. 

I’m going to introduce a step-by-step guide on how to manage the course creation process and achieve success in the selling process.

Step #1 Choose the Topic of the Course

This is one of the most critical points. Keep in mind that it isn’t recommended to create courses on any topic idea you come across. While choosing a perfect topic, analyze the market and find out whether or not that topic is required and there is a specific group of people who would like to buy your course. 

If the demand isn’t as much as you have expected then probably it doesn’t worthy of spending time and energy on it. You don’t want to work on something that isn’t going to provide an effective result.

Choose the Topic of the Course


When thinking about the topic, ask yourself “why?”. Why do you create this online course? Learning the main goal, you clarify your further actions. However, before making the final decision, answer these questions:

  • Who do you create the course for?
  • What kind of courses your target audience is interested in?
  • Can you provide their desired result and efficiency?

If you have the answers to all these questions, then you may easily concentrate on the right online course idea.

Step #2 Share Your Knowledge and Experience in the Video Version

What is an online course? Once you have already chosen the best topic possible, you should collect all the required material you want to share. As you already know what kind of people are included in your target group, you won’t have any difficulty in providing your specific knowledge that matches their level of background knowledge and experience. You may classify the overall course content in advance. You are recommended to give a title for each video that answers a question your audience is interested in.


Share Your Knowledge and Experience in the Video Version


Then start the recording. Even if you don’t have a professional camera, then you may rely on a web camera or mobile phone. Make sure that your voice sounds clear, there is no noise and you present the material as you have already planned. Once you finish, make sure you haven’t made any mistakes or omissions.

Step #3 Make Your Online Courses Available

Do you wonder how to sell tutorial videos online? Let’s find the answer. 
You should publish your completed courses on online platforms. As for this, Uteach provides a great opportunity. You upload your course on your own online platform, offer its cost, and it becomes available for the society. From then on, your potential students may buy these courses and learn online.


Make Your Online Courses Available


One of the greatest advantages of Uteach is that the portal is optimized for search engines. This means that potential learners may reach your courses, for instance, searching on Google.

Step #4 Let People Know about Your platform

Although it is very important to appear on Google’s results pages, it is also recommended that you distribute your video courses on various social media platforms and inform people about the valuable work you have done. 

Here you may also present the course content or talk about some important topics you are revealing secrets about in the course.

Step #5 Operate a Blog

You probably know that currently, the blog is a very effective tool for brand promotion. Well, your platform is your brand. Here you get a chance to have your own blog. By the way, Uteach provides this feature as well. Here you will find articles where you can talk about the courses and discover some of the secrets related to this field.


Operate a Blog


If you arouse interest among the target group of your audience then be sure they are very likely to buy your courses. Just make sure people trust you and the content you share with them.

So, if you want to create and sell your online courses then you already know what to do and where to start from. Choose the plan that best meets your needs and requirements.

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